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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

44:42

Replay - From Grassroots to Boomers & Opals - Matt...

Sports Geek - A look into the world of Sports... ·

2024/08/06

Replay - Basketball Australia CEO, Matt Scriven discusses the importance of building a strong foundation at the grassroots level, creating brand awareness for national teams - Boomers and Opals and his understanding the ever-evolving media landscape from his career at Channel Nine. Show notes - https://sportsgeekhq.com/podcast/matt-scriven-basketball-australia/

en

09:04

Importance of data for partners and sponsors, Jesper...

Sports Geek - A look into the world of Sports... ·

2024/07/31

In this Sports Geek Throwback episode, Sean Callanan interviews Jesper Søegaard, who was at the Dansk Boldspil-Union, and now Retail Development Director at Lobyco. They discussed importance of data for partners and sponsors. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-data-for-partners-and-sponsors-jesper-soegaard

en

53:17

Always Open to Growth Opportunities, - David...

Sports Geek - A look into the world of Sports... ·

2024/07/30

In this Sports Geek CEO series interview with Sean Callanan, David Stevenson talks about solving complex problems and growth strategies for NBL and WNBL. Show notes - https://sportsgeekhq.com/podcast/david-stevenson-nbl/

en

05:33

Communication and segmentation in membership, Tanya...

Sports Geek - A look into the world of Sports... ·

2024/07/24

In this Sports Geek Throwback episode, Sean Callanan interviews Tanya Gallina, who was at the Hawthorn FC, and now at MCG. They discussed Communication and segmentation in membership. Show notes - https://sportsgeekhq.com/podcast/throwback/communication-and-segmentation-in-membership-tanya-gallina

en

01:03:53

Participation, Leadership and Visibility - Sarah...

Sports Geek - A look into the world of Sports... ·

2024/07/23

In this Sports Geek interview with Sean Callanan, Sarah Styles from the Victorian Government discusses growth in women's sports and how the Change Our Game program will help that growth. Show notes - https://sportsgeekhq.com/podcast/sarah-styles-victorian-government/

en

06:14

The role of digital in fan experience, Craig Neeb

Sports Geek - A look into the world of Sports... ·

2024/07/17

In this Sports Geek Throwback episode, Sean Callanan interviews Craig Neeb who was at NASCAR when the episode was recorded. They discussed the role of digital in fan experience. Show notes - https://sportsgeekhq.com/podcast/throwback/the-role-of-digital-in-fan-experience-craig-neeb

en

56:18

Enhancing fan experience through redevelopment- Scott...

Sports Geek - A look into the world of Sports... ·

2024/07/16

In this Sports Geek interview with Sean Callanan, Scott Fitzgerald from Marvel Stadium discusses the importance of fan experience in recent redevelopment and the stadium's adaptability for diverse events. Show notes - https://sportsgeekhq.com/podcast/scott-fitzgerald-marvel-stadium/

en

04:43

Importance of grassroots in Sports, Dino DiPierdomenico

Sports Geek - A look into the world of Sports... ·

2024/07/10

In this Sports Geek Throwback episode, Sean Callanan interviews Dino DiPierdomenico. They discussed Importance of kids playing sports and how teams can commercialise grassroots. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-grassroots-in-sports-dino-dipierdomenico

en

54:37

Building NFL fandom Down Under - Charlotte Offord, NFL

Sports Geek - A look into the world of Sports... ·

2024/07/09

In this Sports Geek interview with Sean Callanan, Charlotte Offord from NFL discusses the growth, strategies, and challenges of promoting NFL across Australia and New Zealand. Sean shares insights from growing @NFLAUNZ social accounts. Show notes - https://sportsgeekhq.com/podcast/charlotte-offord-nfl/

en

05:58

Netball New Zealand's future strategy, Jennie Wyllie

Sports Geek - A look into the world of Sports... ·

2024/07/03

In this Sports Geek Throwback episode, Sean Callanan interviews Jennie Wyllie of Netball NZ. They discussed Netball NZ's future strategy and what other sports can learn from it. Show notes - https://sportsgeekhq.com/podcast/throwback/netball-nzs-future-strategy-jennie-wyllie

en

36:03

Club, Community and Connection - Jason Sourasis,...

Sports Geek - A look into the world of Sports... ·

2024/07/02

In this Sports Geek interview with Sean Callanan, Jason Sourasis from Western United FC discusses building a sports franchise, the importance of training facilities, and engaging with local communities. Show notes - https://sportsgeekhq.com/podcast/jason-sourasis-western-united-fc/

en

07:20

Stadium connectivity and Fan Experience, Greg Sleigh

Sports Geek - A look into the world of Sports... ·

2024/06/26

In this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh

en

49:23

Replay – David Michael on Delivering a World-Class...

Sports Geek - A look into the world of Sports... ·

2024/06/25

Sports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/

en

05:08

Catherine Clark on Vertical Leadership

Sports Geek - A look into the world of Sports... ·

2024/06/19

In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Clark, who was the CEO of Netball Queensland, and now CEO of Paralympics Australia. They discussed Vertical Leadership and why it’s important. Show notes - https://sportsgeekhq.com/podcast/throwback/catherine-clark-on-vertical-leadership

en

39:14

Creating stadium experiences beyond the game- Eray...

Sports Geek - A look into the world of Sports... ·

2024/06/18

In this Sports Geek interview with Sean Callanan, Eray Saban from ASM Jacksonville & EverBank Stadium discusses his career across multiple stadiums in Melbourne, Hong Kong & now Jacksonville, he compares the U.S and Australian sports industry, and the impact of drone technology on open-air stadiums. Show notes - https://sportsgeekhq.com/podcast/eray-saban-asm-jacksonville/

en

04:52

Knowing your audience, Peter Holtermann

Sports Geek - A look into the world of Sports... ·

2024/06/12

In this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann

en

01:00:01

NZR+ building a global All-Blacks fan base - Andy...

Sports Geek - A look into the world of Sports... ·

2024/06/11

In this Sports Geek interview with Sean Callanan, Andrew Burt from New Zealand Rugby chats about their NZR+, fan engagement, storytelling, and the significance of YouTube in their content strategy. Show notes - https://sportsgeekhq.com/podcast/andy-burt-new-zealand-rugby/

en

05:57

Funnels of fan acquisition, Ryan Kaveney

Sports Geek - A look into the world of Sports... ·

2024/06/05

In this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney

en

56:19

Building an experience that drives growth - Kristen...

Sports Geek - A look into the world of Sports... ·

2024/06/04

In this Sports Geek interview with Sean Callanan, Kristen Eckhardt from Port Adelaide chats about fan growth, brand exposure, community engagement and the Never Tear Us Apart game-day experience. Show notes - https://sportsgeekhq.com/podcast/kristen-eckhardt-port-adelaide-fc/

en

07:15

Importance of community connection, Morgan Todd

Sports Geek - A look into the world of Sports... ·

2024/05/29

In this Sports Geek Throwback episode, Sean Callanan interviews Morgan Todd from MLSE. They discussed importance of community connection for fans and partners. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-community-connection-morgan-todd

en

719 results

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