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PODCAST

The Dave Gerhardt Show

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com

business marketing

All Episodes

52:57

#114: Content | Mastering Short Form Video and Social...

The Dave Gerhardt Show ·

2024/01/23

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.Key Topics and Timestamps from this

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47:54

#113: ABM | Account-Based Marketing (with Hillary...

The Dave Gerhardt Show ·

2024/01/19

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how

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47:51

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar...

The Dave Gerhardt Show ·

2024/01/16

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board:

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52:14

#111: Content | Podcasting Strategy for B2B - Do...

The Dave Gerhardt Show ·

2024/01/08

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?Ian also shares some of the behind the scenes

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54:25

#110: Community | What Does B2B Community Building...

The Dave Gerhardt Show ·

2024/01/03

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss: What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc) How to nurture community without being "salesy" Finding the perfect level of specificity in

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36:48

#109: Marketing Leadership | Starting an Agency,...

The Dave Gerhardt Show ·

2023/12/26

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a businessTechniques for managing the team effectively and setting up processes vs doing the work yourselfWhat makes a great VP of Marketing in SaaSWorking the middle manager position effectively, and all the nuance that comes with different companies Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here:

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43:36

#108: Content | The Role of Content Operations,...

The Dave Gerhardt Show ·

2023/12/19

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. They cover: How content should meet the intent of the searcherDistribution to get in front of the right people if inbound isn’t an optionRe-optimizing content when it falls out of the SERPsHow Zapier thinks about measuring contentHow content influences behaviors later in the funnelAnd other content rants from Dave and Janine that you

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41:13

#107: Marketing Leadership | Taking a New VP of...

The Dave Gerhardt Show ·

2023/12/15

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.There are some great nuggets in here for how to start out as a VP of Marketing in a new role.They also cover topics like: Personal LinkedIn strategy How proactivity is one of the keys to being successful Optimizing for learning in your career, and staying in roles for a long time vs notFiguring out product market fit Send guest pitches and ideas to

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51:41

#106: Why I Hired a COO for Exit Five, Welcome Dan...

The Dave Gerhardt Show ·

2023/12/08

In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss:Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave met, and their time together at Drift and Privy Culture of speed, and how "marketable moments" can drive the businessThe job of VP over IC work Being hired over (and why it hurts so good) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here:

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59:35

#105: Content | 100% Organic Marketing Strategies,...

The Dave Gerhardt Show ·

2023/12/05

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: Content marketing as sales enablement Using content to push people through the sales funnel The relationship between paid ads and content marketing Gating content vs not An example of how Seismic uses SEO content to drive prospects to their

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53:28

#104: SEO Questions Answered, Blogging, and The Right...

The Dave Gerhardt Show ·

2023/11/28

Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today. They cover: Content strategy holistically - how do blogging and SEO work together with other marketing content? Choosing what topics to pursueMeasuring the success of SEO in the B2B SaaS contextThe right way to use AI for SEO, and...The definition of a Hoosier...obviously ;)Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn:

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41:52

#103: B2B Marketing at Strava with Jonny Ross

The Dave Gerhardt Show ·

2023/11/17

Jonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is

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51:54

#102: Partner Marketing at Zapier (with Miranda Babbitt)

The Dave Gerhardt Show ·

2023/11/11

Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at

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50:28

#101: Creating a Value Prop, Fixing Your Website...

The Dave Gerhardt Show ·

2023/10/31

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of

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52:11

#100: Dave and Friends (feat. Kaylee Edmondson,...

The Dave Gerhardt Show ·

2023/10/31

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson, Lashay Lewis, Tas Bober, and Tim Davidson. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B

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43:10

#99: Why Partner Marketing Is So Hot Right Now, ABM...

The Dave Gerhardt Show ·

2023/10/19

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS

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54:36

#98: The Role of Digital Marketing, B2B Website...

The Dave Gerhardt Show ·

2023/10/12

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This

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51:21

#97: April Dunford - Positioning, Differentiation,...

The Dave Gerhardt Show ·

2023/10/03

April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from her first book, and covered:- Positioning vs. Category Creation vs. Strategic Narrative-

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56:37

#96: How To Build Your Marketing Plan and Get It...

The Dave Gerhardt Show ·

2023/09/27

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:Tips to build a powerful marketing plan that aligns with your business objectivesStrategies to gain plan approval from executives and board membersBest practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.Insights

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48:44

#95: The Role of AI in B2B Sales & Marketing and How...

The Dave Gerhardt Show ·

2023/09/19

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand more about where AI could fit into you role at work and inside of your company, this episode will be relevant for you.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on

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