x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

33:18

How losing her job in lockdown inspired Lisette to...

Your pet business, Your way ·

2021/04/22

You can't help but be moved when you hear of the plight of rescue centres across the UK who are struggling for funding.And when Lisette Van Riel lost her job at the start of lockdown she decided she wanted to take action to support shelters. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced.Heartbroken at the lack of funding and the many thousands of dogs needing homes, she teamed up with

en

28:09

Seven things to consider if you're running a free...

Your pet business, Your way ·

2021/04/15

Have you ever taken part in an online challenge?Or thought of doing one of your own?There are challenges for everything from fitness and weight loss to dog training and learning skills to boost your business.Particularly in lockdown there have been so many taking place online.And challenges can be a great way to get fresh eyes on your business too.In this episode I talk about seven things to consider if you're thinking of running a challenge.This episode is ahead of my free publicity for pet

en

58:39

How to use tricks to improve your pics with Liz Gregg

Your pet business, Your way ·

2021/04/08

Would you love to learn how to take scroll stopping photos of your pet?To celebrate having fun with your dog while attracting fans and potentially clients too?If so then you will love this episode with accidental online sensation Liz Gregg. Liz is a professional photographer and creator of the @blackwhite.gold Instagram account.The adventures of Elsa, Jeannie and Dolly have led to her being featured by Instagram three times and 45,000 followers. (correct at time of writing)In this episode Liz shares

en

41:47

Using a PR company versus learning how to get your...

Your pet business, Your way ·

2021/04/01

Have you thought of hiring a PR company to help raise the profile of your pet business?Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it.If that's the case, then you may have considered hiring a PR company or consultant to help you achieve this.But there are lots of things you can do as a small business owner to get publicity on your own.You don't need to hire

en

41:22

How winning awards can help you get publicity with...

Your pet business, Your way ·

2021/03/25

Is being an ‘Award Winning’ pet business a goal you’d like to achieve?Have you seen your colleagues celebrating after winning and wonder how they go about it?Or maybe you feel a bit weird nominating yourself for a gong?If the answer’s yes then then you will love this interview with the Queen of Awards, Kirsty Skeates from Fit4Dogs Hydrotherapy centre in Hull.I first met Kirsty two years ago when she was on a mission to win Theo Paphitis’ Small Business Sunday - which she achieved.Since then she’s

en

19:43

First Birthday! Publicity Tips From Pet Businesses

Your pet business, Your way ·

2021/03/18

Want to hear tips from pet business owners on how they put themselves in the spotlight?To celebrate the first year of the podcast, I've rounded up ten of my guests to share their publicity tips.Rather than me waffling on, they reveal what they did to get media coverage.The tips in this episode are gold and come straight from the petpreneur's mouth!So I hope you enjoy it and thank you to Becky, Claire, Dominic, Helen, Julie, Karen B, Karen M, Kerry, Kim and Suzanne.Key timings in this episode:0.18 -

en

42:26

How to find your voice in your content with Rikki...

Your pet business, Your way ·

2021/03/11

Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enough?As a pet business owner you have to wear so many different hats and it can feel overwhelming having to create content and put yourself 'out there.'In this episode Rikki Sullivan - the Canine Copywriter - shares how to overcome any anxieties you might have around this.Key topics and timings in this episode:0.18 - Intro to Rikki1.40 - Rikki’s

en

22:52

Seven ways collaborations can help you promote your...

Your pet business, Your way ·

2021/03/04

Have you thought about collaborating with other pet businesses?Working together with other pet professionals is a way to get the word out about what you do and attract more clients.Plus you get to reach a whole new audience and by bringing fresh faces, views and voices to your own marketing materials.In this episode I’m going to cover seven ways collaborating can help you promote your pet business.Plus there are lots of examples from clients in my membership community to show how it's done.Key

en

45:22

How to use your content to attract journalists and...

Your pet business, Your way ·

2021/02/25

Would you love to work with an influencer but feel unsure as to how to go about it?Well are you in for a treat because this week on the podcast Vicky Gunn from Millie's Beach Huts is talking about her visit from Mrs Hinch.In this episode Vicky shares her tips on content marketing, publicity and working with influencers and how it can help you as a pet business owner.As well as the visit from Charlotte Hinchcliffe, the UK's most famous cleanfluencer Vicky has been in newspapers and on websites around

en

32:17

Seven Dos and Don'ts when dealing with journalists

Your pet business, Your way ·

2021/02/18

Are you thinking of approacing the media and want to make sure you get it right?I had the idea to create this episode after a huge furore over an article about puppies in the Sunday Times on February 14th 2021.It was written by sports commentator Andrew Cotter and he shared his advice on how best to treat a puppy in their first year as a seasoned dog owner. (You can read it on the links at the bottom of this episode)It prompted a lot of criticism from trainers and behaviourists who felt a

en

45:47

Getting started with Google Analytics with Vicki Jakes

Your pet business, Your way ·

2021/02/11

Have you ever taken a look at your Google Analytics?If you have, then chances are that you either dived in and lost a lot of time in a Google Analytics rabbit hole.Or you took one look and ran to the hills.Whatever your response, this podcast will demystify Google Analytics and help you use it to make more sales in your pet business.Key topics and timings in this episode:2.25 - Vicki's background.05:08 - How does Google analytics work?05:52 -What can Google Analytics tell me?06:43 - Where is your

en

24:26

How to plan a photoshoot for your pet business

Your pet business, Your way ·

2021/02/04

Have you thought about having a photoshoot for your pet business?Is the idea of posing uncomfortable, but you know you need nice images?I hear you, because I HATE having my photo taken too.However. if you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images.Often, people will be ‘dropped’ from articles if photographs aren’t available.And with us putting so much content out there on social media and our own

en

39:24

What does publicity mean in 2021 with May King Tsang

Your pet business, Your way ·

2021/01/28

What do you think publicity is in 2021?Is it mainstream media? Newspapers, magazine, websites, radio and TV stations?Or social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok?Perhaps it’s about being featured on other websites owned by people who are an authority in your area or an influencer?Publicity has changed massively over the last 20 years since I started out as a journalist.It is such a grey area now, and with new platforms and outlets springing up all the time,

en

26:41

How to pitch yourself as a podcast guest

Your pet business, Your way ·

2021/01/21

Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post.You also have the benefit of being seen as a trusted source of information from the person who hosts the podcast.You’re able to reach their audience, which could potentially mean connecting with tens of thousands of people who had never heard of you before.And

en

44:06

Karen Boyce on landing her dog training business 30...

Your pet business, Your way ·

2021/01/14

I'm so excited to share this episode with dog trainer Karen Boyce from Beastly Thoughts who has done incredible things when it comes to raisnig her profile.In the past 18 months alone, Karen, Wales, has been featured more than 30 times in the press, including many times through lockdown.This has meant she’s become the go-to person for new dog owners and has even been called the ‘Puppy Queen’ of Wales.It’s been amazing for her business and in the episode she shares how petpreneurs can follow in her

en

46:51

Maintaining a positive mindset in your pet business...

Your pet business, Your way ·

2021/01/07

You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie.Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts in the coaching industry; Barefoot Coaching.With her experience in the pet industry and her expertise as a coach, I thought Sarah would be perfect to chat to for a special episode on mindset to start the

en

19:34

What's happens in the Publicity Challenge for Pet...

Your pet business, Your way ·

2021/01/04

Would you like to get media coverage for your pet business?Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same.Or perhaps you’ve a product and you would love to see it feature in a gift guide or review.Well the good news is it’s easier than you think and next week, January 11th-15th 2021, I’m holding a FREE publicity challenge for pet business owners.In this episode you'll learn everything you need to know

en

26:02

How to plan your publicity for 2021

Your pet business, Your way ·

2020/12/31

Would you love to put your pet business in the media spotlight for 2021?If you’re here, I think the answer might be yes.And it is completely achievable for you to win fantastic media coverage as long as you have a plan.In this podcast, I’m going to share how to put one together to increase your chance of featuring in the media in 2021.And if you need more support I have a free challenge taking place on January 11-15th where you can get personalised advice on how to get more eyes on your pet business

en

22:43

Best business podcasts for the pet industry

Your pet business, Your way ·

2020/12/24

Fancy tuning in to some tips for your pet business over the holidays?There are pet business podcasts popping up all over the world where you can learn ways to boost your brand.I've rounded up a selection of shows that you can tune in to to improve your skills as a petpreneur.Here are the key timings in this episode:0.20 - Intro and why I'm doing an episode on podcasts.1.54 - Dominic Hodgson - The Poodle to Pitbull Pet Business Podcast4.19 - Anna Webb - A Dog’s Life6.26 - Beverley Cuddy - Editor of

en

01:11:14

Hannah Capon shares how pet professionals can help in...

Your pet business, Your way ·

2020/12/22

Would you like to help dogs live healthy, happy, pain free lives?I know the answer is going to be a firm 'yes' if you're tuning into this podcast.It's a special episode with Hannah Capon, founder of Canine Arthritis Management, and she is appealing to YOU to help.As a pet professional, YOU have influence over owners, and often might be the first person to see the signs something isn't right.Hannah is calling for pet pros to support her in harnessing this, educating owners about arthritis and helping

en

266 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...