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PODCAST

Lead With Your Brand!™

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career

business careers

All Episodes

38:28

S2E8 - The Sports Cowboy : Kosha Irby, CMO

Lead With Your Brand!™ ·

2021/02/23

Jayzen is excited to welcome Kosha Irby to the show. Kosha has had an incredible career in sports marketing and the business of sports after starting as a student athlete. He is currently the CMO of Professional Bull Riders (PBR), and first to admit he’s not what people think of as a cowboy. He continues to be successful in leveraging his unique perspective to help expand the PBR brand. People who experience a Lead With Your Brand workshop or keynote often want to explore more on how to put the

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35:37

S2E7 - The Mad Cool Creative : Dr. Jennifer E....

Lead With Your Brand!™ ·

2021/02/16

Jayzen is thrilled to welcome Dr. Jennifer Turner to the show. In addition to overseeing creative on some of the most iconic television shows we all love at Sony Pictures Television, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives. A common question from people starting to develop their personal brand is “What if my brand is different at work and at home?” The reality is that although there is

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44:31

S2E6 - The Purposeful Gamer : Professor and Gaming...

Lead With Your Brand!™ ·

2021/02/09

Welcome to the Lead With Your Brand New Year Challenge! Week 6 : Promote Yourself Welcome to the final week of the #LeadWithYourBrandChallenge! For past five weeks, Jayzen has been breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™

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42:37

S2E5 - The Consummate Relationship Builder : Director...

Lead With Your Brand!™ ·

2021/02/02

Welcome to the Lead With Your Brand New Year Challenge! Week 5 : Keep Up Your Image It’s week 5 of the #LeadWithYourBrandChallenge! For those just joining the Challenge, each week, Jayzen is breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With

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43:50

S2E4 - Lead With Your Obsession : Broker Associate &...

Lead With Your Brand!™ ·

2021/01/26

Welcome to the Lead With Your Brand New Year Challenge! Week 4 : Refine Who You Want to Be On to week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into steps for you to follow along. If you are just joining us, it’s not too late! Just go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™ Last week, your

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38:24

S2E3 - The Magic Behind the Button : CEO, Maureen...

Lead With Your Brand!™ ·

2021/01/19

Welcome to the Lead With Your Brand New Year Challenge! Week 3 : Know What You Stand For Today We are moving through another week of the #LeadWithYourBrandChallenge! This is week 3 of the six week challenge to help you Lead With Your Brand in 2021! Jayzen is breaking down the Lead With Your Brandtm system and sharing a new step each week. This week is about knowing what you stand for today and finding the words to describe it. It’s all about being the best authentic you. After listening, visit

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42:34

S2E2 - The Multi-Hyphenate Journalist : Host, Jack Rico

Lead With Your Brand!™ ·

2021/01/12

Lead With Your Brand New Year Challenge! Week 2 : Define Your Audience As we jump into 2021, Jayzen is thrilled to continue with the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps so that you can own your career in 2021 and achieve your next career breakthrough. This week is all about your career audience. Like any great brand, you have to determine who your super fans are so that you can super serve them

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38:57

S2E1 - Living Your Brand : Chef Susan Feniger

Lead With Your Brand!™ ·

2021/01/05

Now is the time to Lead With Your Brand New Year! As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next six weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at https://www.leadwithyourbrand.com to help you develop and refine your professional brand and achieve your next

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40:36

S1E20 - Season One In Review

Lead With Your Brand!™ ·

2020/12/29

As we close out what is undoubtedly one of the most challenging years for most of us, we’d like to take a moment to reflect on the first season of the Lead With Your Brandtm Podcast and everything that happened in 2020. We were so fortunate to have so many incredible leaders as our guests this season and extend a heartfelt thank you to each of them. And of course, if you missed any episodes along the way, now is a great time to go back and listen. Jackie Hernandez : CEO And Co-Founder Of

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47:55

S1E19 - Navigating the Career Lattice : CEO, Gail...

Lead With Your Brand!™ ·

2020/12/22

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization. As we roll into 2021, now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a

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47:01

S1E18 - Passion Brings Opportunity : CEO, Sharon...

Lead With Your Brand!™ ·

2020/12/15

Jayzen is excited to welcome Sharon Smith-Akinsanya to the show. Sharon is the CEO of an incredible agency based in Minneapolis that helps Fortune 500 companies attract and retain top diverse talent in their organizations. She brings amazing stories of her career, including her years working for Prince, all with valuable insight and advice. What’s the best career advice? Find a hole and fill it. Achieving that career breakthrough is not about waiting for a reward, it is about showing your value

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33:07

S1E17 - The Bold Esthetic : Rekha Brar

Lead With Your Brand!™ ·

2020/12/08

Jayzen welcomes Rekha Brar to the show. After a major career pivot, Rekha founded and runs Blossom Box Jewelry, a company on a mission to empower women. From the craftswomen in India to the customer who wants to stand out, Blossom Box is dedicated to this goal throughout the entire process. All great consumer brands spend an enormous amount of time and energy on their packaging. What will it look like on the shelf? What will attract customers? What is going to drive purchase? The same is true with

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43:19

S1E16 - The Dot Connector : Chief Connectivity...

Lead With Your Brand!™ ·

2020/12/01

Jayzen is excited to welcome Bill Imada to the show. He is the co-founder, chairman and chief connectivity officer of IW Group. He has spent decades helping brands understand multicultural markets and being the official “connector of dots,” bringing people together for the greater good. Having a diverse network is key to leading with your brand and getting that next career breakthrough. The truth is that when you see a position posted, there is likely already a pool of candidates interviewing for

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38:43

S1E15 - The 80/20 Executive : Global Head of Virtual...

Lead With Your Brand!™ ·

2020/11/24

Jayzen is excited to be joined by Joanna Popper, an award winning executive who is blazing the path forward in virtual reality. The key to ongoing success for any brand, your personal brand included, is to remain centered and relevant to your audience. We have to remain true to our north star, that is our core values, while evolving to meet the needs of our career audience. How has your company and/or industry changed? How have you evolved as a professional to best meet the moment while staying

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42:49

S1E14 - The Recovering Nice Girl : Best Selling...

Lead With Your Brand!™ ·

2020/11/17

Jayzen is thrilled to welcome the best selling author of Nice Girls Don’t Get The Corner Office, Dr. Lois Frankel. We all have an array of knowledge, skills, and abilities that we bring to the table. But, when we try to be all things to all people in our career, we really don’t stand out for anything and get lost in the crowd. A strong personal brand architecture brings clarity when communicating who you are, what you do and what value you bring. Your brand architecture let’s people know how to

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41:17

S1E13 - The Standout Storyteller : SVP and...

Lead With Your Brand!™ ·

2020/11/10

In celebration of Veteran’s Day in the United States, Jayzen talks about personal branding with Val Nicholas who got his start in the US Army and how it impacted on his personal brand and career. We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is true of your personal brand and how your career audience sees you. Are you a super-premium

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36:02

S1E12 - The Tech Super Juicer : Partner, Shawni Chen

Lead With Your Brand!™ ·

2020/11/03

In your career, are you coffee or are you Starbucks? In today’s world, you can not afford to be a commodity worker. You must have a premium personal brand that makes you stand out from the crowd. A key component defining your brand attributes and then “supersizing” them so they are words that are uniquely you and ownable. Jayzen is thrilled to welcome Shawni Chen, joining the show from Shanghai, China. Shawni is a partner at PwC with 20+ years of IT application implementation and management

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39:15

S1E11 - The Humble Badass : SVP, Andréa Richardson

Lead With Your Brand!™ ·

2020/10/27

Description Just like a strong building, every great brand needs to start with a foundation. Your brand foundation begins with your core belief - that one statement that drives who you are, what you do, and the value you bring. It is your north star. Jayzen is excited to welcome Andréa Richardson to the episode. She is an award winning communications professional with a core belief in equality and equity. Currently she is an SVP with The Glover Park Group and brings an incredible amount of

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41:19

S1E10 - The Art of Your Brand : Award Winning...

Lead With Your Brand!™ ·

2020/10/20

Description: In order to lead with your brand, you’ve got to have a distinct point of view. Every brand, be it a consumer brand or your own, has to have a solid brand foundation and stand for something. It is all about making consciously competent choices that dictate how you show up everyday and represent your core belief. We all have many talents, but if you try to be all things to all people, you lose sight of your foundation and what makes you unique. Jayzen is thrilled to welcome Evan Shapiro

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40:06

S1E9 - Be the Solution : Editor-in-Chief, Patrick Gomez

Lead With Your Brand!™ ·

2020/10/13

Description: Knowing the target audience for your career is key to achieving your next career breakthrough. Like successful brands, you too need to determine who your superfans are so that you can superserve and create a plan to get the attention you deserve. Patrick Gomez, Editor-In-Chief of The A.V. Club joins Jayzen on the episode. Patrick has already had an incredible career journey, and is just getting started! Prior to his current role at the helm of one of the top pop culture editorial

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229 results

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