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PODCAST

Lead With Your Brand!™

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career

business careers

All Episodes

57:33

Season 6, Episode 24: Changing the Narrative :...

Lead With Your Brand!™ ·

2025/12/16

Tune in as Jayzen invites listeners to look at personal branding through an unexpected—but powerful—lens: holiday decor. As homes, offices, and public spaces fill with intentional (or unintentional) signals during the holidays, Jayzen reminds us that nothing meaningful is accidental. Every design choice tells a story—about values, identity, priorities, and purpose. The message is clear: brand is not a logo or a LinkedIn headline—it’s the sum of your conscious choices.Jayzen then bridges this insight

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50:17

Season 6, Episode 23: Get Rich In Your Niche :...

Lead With Your Brand!™ ·

2025/12/02

In this Giving Tuesday episode, Jayzen invites listeners to reflect on generosity as a fundamental strength of personal branding. Drawing from his own service with the Los Angeles LGBT Center and the American Red Cross, he reminds us that giving—whether time, talent, or treasure—expands our skills, deepens our relationships, and strengthens our personal brands. Jayzen revisits a powerful lesson from a former leader: “Selfish companies can’t serve.” The same is true for individuals—your brand isn’t

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60:10

Season 6, Episode 22: The “Get it Done” Brand : Iva...

Lead With Your Brand!™ ·

2025/11/12

In this episode, Jayzen reminds listeners that nobody cares more about your career than you do—so you must be your own Chief Marketing Officer. With performance review season approaching, he challenges professionals to treat their self-assessments as advertising campaigns for their personal brand.Jayzen’s key points include:Be intentional and proactive: Don’t wait until the last minute to write your self-review. Use it to market your accomplishments and showcase your value.Use brand language: Infuse

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51:04

Season 6, Episode 21: Lead Beyond The Cover :...

Lead With Your Brand!™ ·

2025/10/29

This week, Jayzen Patria challenges you to think like the Chief Marketing Officer of your career. Fresh off the NAMIC Conference in New York City, Jayzen draws powerful lessons from the bright lights of Times Square — where every billboard and brand is intentional — to teach how you can market yourself with the same level of strategy and authenticity.Jayzen explores how your personal brand is built — and perceived — every single day. Drawing inspiration from the chaos and brilliance of Times Square,

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53:44

Season 6, Episode 20: Be the Brett in the Room :...

Lead With Your Brand!™ ·

2025/10/14

As conference season kicks into full gear, Jayzen Patria shares practical strategies on how to lead with your brand while making authentic connections at professional events. Speaking from the Out & Equal Workplace Summit in Seattle, Jayzen dives into how to make the most of your time at major conferences — not by collecting business cards, but by building real relationships that amplify your brand.He reminds listeners that your brand only matters as much as you can amplify it. That means using

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49:26

Season 6, Episode 19: The Learning Cycle : Matt...

Lead With Your Brand!™ ·

2025/10/01

Well, Fall is in the air, and the pendulum has swung. Listen and hear Jayzen reflect on the changing dynamics of the workplace and the job market. For years, employees held the upper hand—companies competed fiercely for talent, remote work was abundant, and perks were plentiful. But today, the pendulum has swung back: layoffs are rising, consolidation is increasing, and many organizations are calling employees back to the office full-timeWhen the context changes, you must change with it. That

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48:21

Season 6, Episode 18 : The Spark of Inspiration :...

Lead With Your Brand!™ ·

2025/09/16

Fall is here, and host Jayzen Patria kicks off this episode with a masterclass in refreshing your personal brand. Just like the energy of new notebooks and fresh school supplies, autumn is the perfect time to reset how you show up at work. Jayzen dives into brand lessons from household names, showing why chasing trends can hurt your credibility and how staying true to your “brand DNA” helps you shine in a noisy workplace.Key TakeawaysTreat Fall Like a Fresh Start - Back-to-school season isn’t just

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52:10

Season 6, Episode 17 : FAN FAVORITE : The Right To Be...

Lead With Your Brand!™ ·

2025/08/20

In this Fan Favorite episode, Jayzen Patria explores a powerful branding lesson: sometimes your brand is not just about what you choose to do, but just as much about what you choose not to do.Drawing on a story from Nike’s brand strategy, Jayzen shows how being crystal clear on your brand DNA means making bold decisions—even saying “no” to opportunities that don’t align. By setting boundaries and refusing activities that dilute your identity, you ensure your brand remains consistent, authentic, and

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58:06

Season 6, Episode 16 : When Preparation Meets...

Lead With Your Brand!™ ·

2025/08/06

When the world feels unpredictable—industries in flux, layoffs in the headlines, and AI rewriting the rules of work—it’s easy to go into survival mode. But in this week’s episode, Jayzen Patria offers a powerful reminder: strong brands don’t shrink when things get hard—they step up.He reflects on pivotal moments in his own career—like the chaotic merger between Universal Studios and GE—and how choosing to embrace change rather than resist it opened doors he never imagined. Instead of waiting for

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55:28

Season 6, Episode 15 : Reinventing Your Brand with...

Lead With Your Brand!™ ·

2025/07/23

As we hit the halfway mark of the year, Jayzen kicks off the show with a powerful coaching moment to help you shift from surviving to thriving in your career. Whether your company formally conducts mid-year reviews or not, now is the time to pause, reflect, and reset. Why? Because your next career breakthrough won’t wait for a job posting or a scheduled performance cycle. If you’re not driving the narrative, someone else will.Listen now to hear Jayzen’s three essential questions to help you own the

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55:14

Season 6, Episode 14 : Fan Favorite: Always Ask For...

Lead With Your Brand!™ ·

2025/07/09

Happy Summer! We’re off enjoying some summer relaxation time! Enjoy one of our top shows from last season and be sure to take time to recharge!In this episode, Jayzen shares his ideas on a critical element of your personal brand development: how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning to be intentional about what you want that to be? It is important to focus on your SuperSized brand words and make

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60:49

Season 6, Episode 13 : From the Oscars to AI : Jethro...

Lead With Your Brand!™ ·

2025/06/18

On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.You'll learn why your brand isn’t just about what you do—it’s about the value you create for others. Whether you're

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51:04

Season 6, Episode 12 : Your EPIC Brand : Stephanie...

Lead With Your Brand!™ ·

2025/06/04

In this week’s episode of the Lead With Your Brand! podcast, Jayzen Patria kicks things off not in a boardroom, but in a theme park. Fresh from a behind-the-scenes visit to Universal’s new Epic Universe, Jayzen shares unexpected (and powerful) lessons about personal branding drawn from immersive rides, gothic taverns, and talking portraits.Why? Because the experience Universal crafted is more than entertainment—it’s a masterclass in branding. And your career should be, too.It’s time to stop thinking

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57:04

Season 6, Episode 11 : The Jack of All Trades :...

Lead With Your Brand!™ ·

2025/05/21

In this week’s episode, Jayzen dives into the buzz around the return of "HBO Max" and the revival of the Starbucks experience—not just as corporate case studies, but as powerful metaphors for your personal and professional brand.Jayzen unpacks why a logo change isn’t the same as a rebrand—and how true brand evolution stays rooted in what made you great in the first place. Drawing lessons from the bold branding moves of household names, Jayzen challenges you to reflect on your brand DNA, your

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64:25

Season 6, Episode 10 : The Career Jungle Gym :...

Lead With Your Brand!™ ·

2025/05/07

Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs.Listen as Jayzen opens up about his own transformative journey from Disneyland performer to NBCUniversal executive. With a rich blend of storytelling and

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64:16

Season 6, Episode 9 : Don’t Focus on the Battle :...

Lead With Your Brand!™ ·

2025/04/23

Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is your moment to shift?In this empowering episode, Jayzen invites you to reframe uncertainty as an inflection point. Drawing from his personal journey and

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60:14

Season 6, Episode 8 : Find Your Voice : Paula Bruno,...

Lead With Your Brand!™ ·

2025/04/09

In this empowering episode of the Lead With Your Brand podcast, host Jayzen Patria dives deeper into the final step of the Five Steps to Lead With Your Brand™—Be Your Own Chief Marketing Officer—by exploring the critical roles of influencers, endorsers, and word of mouth in building your professional brand.Last week, we focused on controlling your own message through your personal “advertising”—your elevator pitch, resume, LinkedIn profile, and self-assessments. This week, Jayzen expands the

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67:00

Season 6, Episode 7 : Stay Curious : Liz Randall,...

Lead With Your Brand!™ ·

2025/03/26

Since the start of the year, Jayzen has taken an extended deep dive each week into one of the Five Steps To Lead With Your Brand! As a review, here are the first four steps of the Lead With Your Brand! system:Define Your AudienceKnow What You Stand For TodayRefine Who You Want To BeKeep Up Your Image!This week, we’re on to Step 5…Be Your Own Chief Marketing Officer. It’s time to showcase your super premium brand, because at the end of the day, you've got to promote yourself. For many of us,

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65:41

Season 6, Episode 6 : Find The Essence of Your Brand...

Lead With Your Brand!™ ·

2025/03/12

Tune in this week for a review of the first three steps of the Lead With Your Brand! system:Define Your AudienceKnow What You Stand For TodayRefine Who You Want To BeAnd then, on to step four…Keep Up Your Image!Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the

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61:18

Season 6, Episode 4 : Creating A Brand That Connects...

Lead With Your Brand!™ ·

2025/02/26

We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is critical that you take the time to craft the declarative statements that are foundational to your brand. What is it about you that differentiates

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226 results

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