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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

04:16

170. [BIZ BITE] Reminder: It’s Your Business and You...

eCommerce Badassery ·

2022/10/06

As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way. Some Lounge members have been asking, what promos should I run? But the thing is… only you can truly answer that. Links Mentioned Badass Holiday Planning Guide http://ecommercebadassery.com/holiday Read the Full Transcript http://ecommercebadassery.com/170 FREE Resource Library Every freebie I’ve created to help you

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16:48

169. How to Get Your eCommerce Homepage Holiday Ready

eCommerce Badassery ·

2022/10/04

It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time. One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and dress up their windows, we want to do the same for our websites. What You’ll Learn How to optimize your

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04:19

168. [BIZ BITE] Etsy & Amazon Sellers: How to Use...

eCommerce Badassery ·

2022/09/29

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you. Links Mentioned Amazon Email Feature: Tailored Audiences https://www.retaildive.com/news/amazon-email-marketing-merchants-ecommerce/632026/ Etsy & Aweber

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24:18

167. Replay: How to Improve Your Email Marketing +...

eCommerce Badassery ·

2022/09/27

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall. What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners of these tests Episodes Mentioned Episode 3: Make Money on Autopilot with These Must-have Email

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05:42

166. [BIZ BITE] Afraid of Being Salesy? Listen to this!

eCommerce Badassery ·

2022/09/22

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you. Episodes Mentioned 8. Why You Can't Trust Consultants http://ecommercebadassery.com/08 Read the Full Transcript http://ecommercebadassery.com/166 FREE Resource Library Every freebie I’ve

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14:28

165. What Does Shopify’s Investment Mean for Klaviyo...

eCommerce Badassery ·

2022/09/20

You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers. In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement. What You’ll Learn New + Updated features from Klaviyo My predictions for what the investment

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05:52

164. [BIZ BITE] How Often Should I Use the at...

eCommerce Badassery ·

2022/09/15

Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature. Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide what type of group is good for you. And then come back and listen to this one! Have you Episodes

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14:34

163. Replay: What to Send to Your Email List to Warm...

eCommerce Badassery ·

2022/09/13

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list. Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business. What You’ll Learn Simple ways to grow your email list What you should be focusing on for the month of October How to keep your growing list engaged and get them excited

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01:28

ALERT: I’m Being Impersonated on Instagram

eCommerce Badassery ·

2022/09/10

Please DO NOT engage with DMs from this account. It's my handle with an underscore at the end. They've copied a bunch of my content and have already started following my followers and starting to DM them. I've already been denied by Instagram AI once, but am still on a mission to get it taken down. This is the ONLY real account: http://instagram.com/ecommercebadassery

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03:29

162. [BIZ BITE] What Promos Should I Run for Black...

eCommerce Badassery ·

2022/09/08

Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming. Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos. Episodes Mentioned 74. How to Promote Your Business for the Holiday Season http://ecommercebadassery.com/74 Links Mentioned Holiday Planning Guide + Content

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16:31

161. How to Calculate Traffic Needs + Ad Spend for Q4

eCommerce Badassery ·

2022/09/06

Wondering if your big Q4 goals are possible? Ready to do ads, but not sure if your eCommerce business can afford them? In today’s episode, we’re covering important calculations that will show you how much traffic you need to hit your sales goals and how much you’ll need to spend on Facebook ads. What You’ll Learn How to calculate how much traffic you need to hit your sales goals The amount of budget needed for conversion ads on Facebook to hit your sales goals The amount of budget needed

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07:08

160. [BIZ BITE] How to Deal with Conflicting Advice...

eCommerce Badassery ·

2022/09/01

Today’s episode is inspired by a conversation I had with a Lounge member. What do you do when you receive advice from internet experts about what to do next in your business? How do you know which piece of advice to follow? The internet is filled with many so-called "experts" all with different experiences and preferred ways of doing business. On today's episode, we're talking about how you can dig deeper into the advice you're receiving to help you understand when to take the advice or suggestion

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39:46

159. Facebook Ad for eCommerce Product Launches &...

eCommerce Badassery ·

2022/08/30

You’ve heard me talk about the product launch process and how it can bring big cash infusions to your business, but if you want to amplify that even more, using Facebook Ads to grow your pre-launch list and bring new customers into your business is a great way to add fuel to the fire. And yes, Facebook Ads still work, even after all the iOS14 updates. Tune in to hear how to do it and stay until the end for a special invite. What You’ll Learn What steps in the product launch process to use

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04:21

158. [BIZ BITE] How to Collect Email Addresses at...

eCommerce Badassery ·

2022/08/25

In-person events are a great way to get exposure to new customers and make sales - but if you can't follow up with those people after the fact, how will you turn them into loyal, lifetime customers? Today we'll cover a few different ways you can do this! Read the Full Episode Transcript http://ecommercebadassery.com/158 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one

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08:47

157. How to Create a Black Friday Email Marketing...

eCommerce Badassery ·

2022/08/23

Your email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not. Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd. Links Mentioned eCommerce Badassery Vault - Free Facebook Videos https://bit.ly/3T7DPaR Holiday

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03:01

156. [BIZ BITE] Can I Exclude Items from Shopify...

eCommerce Badassery ·

2022/08/18

In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products. Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired. But, if you want to be able to exclude specific items or collections from your promo codes on Shopify, tune in to hear a simple workaround to accomplish this. Read the Full Episode

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09:22

155. Q4 Marketing Ideas for Your eCommerce Business

eCommerce Badassery ·

2022/08/16

If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd. What You'll Learn How to use automation to serve your customers How to mimic the in-person shopping experience on the Internet How to not overthink content creation during the holiday season Links Mentioned Holiday Content

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14:20

154. [BIZ BITE] Important Update for Shopify +...

eCommerce Badassery ·

2022/08/11

This is a MUST-LISTEN episode for all Shopify + Klaviyo Users Read the Full Episode Transcript http://ecommercebadassery.com/154 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect

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08:48

153. Get Your eCommerce Business Q4 Ready:...

eCommerce Badassery ·

2022/08/09

Q4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place. What You'll Learn Why planning for Q4 should start in summer The 5 must-have things you'll want in place in time for the holiday shopping season The

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05:32

152. [BIZ BITE] What Should I Do if My Product Launch...

eCommerce Badassery ·

2022/08/04

If you launched a new product or collection recently and didn't quite get the results you were hoping for, here is my best advice for what to do next. Plus, I share a little story of my past launch screw-ups too! Episodes Mentioned 127. How to Sell Out Your Next Product Launch Read the Full Episode Transcript http://ecommercebadassery.com/152 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one

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