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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

40:24

#ALB47 - Christmas Special 2018 with John Lamerton...

Ambitious Lifestyle Business podcast ·

2018/12/27

"Committing to it, then figuring out how you are going to do it" "No real rational reasons just outside my comfort zone" In this Christmas episode you will hear from the two founders of Ambitious. Lifestyle. Business. Sit back and listen to John Lamerton interviewing Jason Brockman reflecting on the last 12 months of personal goal setting, overcoming obstacles, fundraising and business. For links to everything we talk about, including the video recording of the episode and transcription of

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36:53

#ALB46 - How Tracy Irwin runs a UK business from...

Ambitious Lifestyle Business podcast ·

2018/12/06

"I tell people how lucky I am but actually it took 16 years of hard work to get here." In today's episode, we're joined by Tracy Irwin, founder of TI Accountancy and TI Payroll. Tracy's business is based in the Lake District, but Tracy herself is not. She runs her empire from the sunny shores of Spain. Tracy shares with us the process she went through to extract herself from the day to day running of the business, ensuring that even though she may be more than a thousand miles away from her

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43:44

#ALB45 - Elvis isn't dead... and neither is print...

Ambitious Lifestyle Business podcast ·

2018/11/08

"A lot of people will tell you that print media is dead. And I think that they're absolutely wrong." Back in the 80's, Geoff Capes could rip a Yellow Pages in half with his bare hands. I reckon I could give it a go these days. Want to know why print media ISN'T dead? Why a leaflet doesn't have a front and a back? or what "massively powerful tool" is "underestimated and underutilised"? You're going to LOVE episode #45 of the ALB podcast then, with our guest Alan

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47:18

#ALB44 - How Jon Monks DOUBLED his sales, whilst...

Ambitious Lifestyle Business podcast ·

2018/10/04

Everyone loves Black Friday, right? Especially today's guest Jon Monks. Last year, Jon managed to DOUBLE the previous year's Black Friday sales figures. But he managed to do so whilst working HALF as hard. So much so, that he left the office at 4pm, as there was nothing for him to do - the till was ringing all by itself! In this episode you'll discover: Why Jon calls himself the "conductor of the orchestra". How he persuades other people to increase his sales for him. Why Jon NEVER discounts (even

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06:39

#043 - The LAST EVER Big Idea Podcast...

Ambitious Lifestyle Business podcast ·

2018/09/06

"And now, the end is near And so I face the final curtain..." That's right boys and girls, this is the FINAL EVER episode of the Big Idea Podcast! "Regrets, I've had a few But then again, too few to mention..." It's also the shortest episode we've ever recorded.. "Yes, there were times, I'm sure you knew When I bit off more than I could chew..." But don't panic - we're not going anywhere! We're simply getting a new name - the "Ambitious. Lifestyle. Business. Podcast." - we're also going to be

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31:36

#042 - How a subscription model could GROW your business

Ambitious Lifestyle Business podcast ·

2018/08/01

Want to get more customers? Who come back more often? And spend more money? A subscription model could be the answer to your prayers - The likes of Amazon, Netflix, Graze, Naked Wines and Sky have all cottoned onto it - even the dear old Milkman is making a comeback, so isn't it about time you did the same? This episode is a brief overview of a Masterclass that we delivered for the One Percent Club, our very own subscription business! For links to everything we talk about, including the video

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51:55

#041 - How to SPECTACULARLY fail your way to success...

Ambitious Lifestyle Business podcast ·

2018/07/05

We tackle Fear of Failure in this month's episode, with lessons and advice from Warren Buffett, Charlie Munger and Scott Adams. We learn about the £100k risk that John and Jason are taking right now, and also tell you how John made £50k by playing Fifa... For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big

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39:04

#040 - Take a simple idea (and take it seriously...)

Ambitious Lifestyle Business podcast ·

2018/06/01

We "keep it simple, stupid" in this episode, with key takeaways and lessons from Elon Musk, Warren Buffett and Charlie Munger about the power of simplicity in business. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in

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38:33

#039 - The KING of Routine.

Ambitious Lifestyle Business podcast ·

2018/05/04

You don't choose the level of your success. You choose your habits, and your habits dictate the level of your success. In this episode, we find out why you need to become the "King of Routine" in your business if you want to thrive. We look at what it takes to have "grit" with Angela Duckworth, and how to demonstrate "Extreme Ownership" courtesy of Jocko Willink and Leif Babin. For links to everything we talk about, including the video recording of the episode and transcription of everything we

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29:51

#038 - Gerald Ratner, Hot Cross Buns and Sweaty Assets

Ambitious Lifestyle Business podcast ·

2018/04/04

It's the Easter edition of the Big Idea Podcast, so it's only natural that we talk about... Hot Cross Buns! Specifically, how Hot Cross Buns can teach you a thing or two about growing your business - especially if you think you only sell one "thing" and can't possibly branch out into other products or cross sell something similar to people who currently HATE what you sell. We talk about asset creation, and why EVERYBODY should be creating, building, buying and sweating assets on a weekly, if not

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01:23:07

#037 - How Neville Wright turned 37p (and his Dad's...

Ambitious Lifestyle Business podcast ·

2018/03/15

If you've been listening to the Big Idea Podcast for the last few months then you'll have heard me raving about today's guest for quite some time. Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife Marilyn in 1974. But don't be fooled into thinking this is your usual "and then I made £100 million" story - we go deep into the early years of Neville's journey, focusing on how he took 37p and borrowed his Dad's ladder to go from "a beggar to chairman

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41:51

#036 - The 8 Year Old Collecting Mentors...

Ambitious Lifestyle Business podcast ·

2018/03/01

John's eight year old son is collecting mentors. Like just about every other 8 year old kid, he wants to be a famous YouTuber like DanTDM or Stampylonghead. But like John way back in 2000, he "knows that he knows nothing" - so he's been seeking out mentors. Other kids like him that are a little bit ahead of him in his Youtube journey, and who can help give him the blueprint to succeed. We review February's Book of the Month by Neville Wright, which earned rave reviews, and also introduced March's

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46:48

#035 - You can't handle the truth!

Ambitious Lifestyle Business podcast ·

2018/02/01

In this episode, we go Mystery Shopping with some of our clients, and encourage you to find out the TRUTH about what's going on in your business, rather than what "should" be happening. Our book of the month is "Principles" by Ray Dalio, and as always we've got loads of takeaways from it to help you grow your business. We evaluate risk vs reward from an investment, and business point of view - would you risk £6k to make £30k? How about giving free petrol away to potential customers, or giving them

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57:08

#034 - Review of the year

Ambitious Lifestyle Business podcast ·

2018/01/02

Our review of the year - key takeaways and favourite moments. Our resolutions and predictions for 2018. What we've learned from a year of podcasting. Our Book(s) of the Year For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in

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47:44

#033 - How I became a Fat Ducker...

Ambitious Lifestyle Business podcast ·

2017/12/01

John shows us what we can learn from Heston Blumenthal's restaurant "The Fat Duck" - in terms of customer experience, attention to detail, and pricing. We also look back at last month's book of the month "Money", by Rob Moore - a title that really polarised listeners, who seemed to either love it or hate it - Jason of course didn't read it as usual! We do a debrief from Black Friday - sharing what's worked, and what hasn't worked from our clients businesses - and our own. There's a crucial point in

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34:37

#032 - Apple v Samsung, and is Jeff Bezos REALLY an...

Ambitious Lifestyle Business podcast ·

2017/11/01

In this episode: John tells us why he decided to switch from Apple, just two months before the launch of the iPhone X, and why he's already regretting it - this is more than just another "Apple v Android" war of words though - there's some real business lessons in there. This month's book of the month was "The Everything Store" by Brad Stone, which looks at the meteoric rise of Jeff Bezos, and Amazon.com, which leads John to the conclusion that "he's a bit of an evil b*****d really isn't he?" Jason

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41:17

#031 - Positive Thinking, Follow up & Shoe Dogs

Ambitious Lifestyle Business podcast ·

2017/10/04

Doors are open for the One Percent Club! We've got just 12 spaces for ambitious, lifestyle business owners to work more closely with John and Jason to grow their businesses. In this episode: We review "Shoe Dog", the memoirs of Phil Knight, the founder of Nike (and Jason gives us a memorable lesson in how to pronounce Nike "correctly"...) We look back on a very successful month of our "Bring me Sunshine" challenge - and how forcing ourselves to think positively on a daily basis has led to the habit

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36:08

#030 - Make £££ Stuffing Envelopes...

Ambitious Lifestyle Business podcast ·

2017/09/10

John has a bit of a rant this month (just for a change!) - This time the focus of his rage are those "experts" who have never run a real business in their lives, yet charge people who DO run real businesses thousands of pounds for their "expertise". What's that got to do with "stuffing envelopes"? You'll have to listen to the podcast to find out... Also in this episode: John gets excited about a Direct Response advert in a football programme (only to get his hopes dashed spectacularly). John and

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55:47

#029 - HOW TO WRITE (AND SELL!) A BESTSELLING BOOK

Ambitious Lifestyle Business podcast ·

2017/08/15

In this Bumper Summer Special episode of the Big Idea Podcast, John and Jason discuss: ⭐ How to implement "Summer Mode" ⭐ The key ways to balance working from home during the school holidays ⭐ How to write a bestselling book. ⭐ More importantly... How to SELL a bestselling book. ⭐ How "getting off the treadmill" for 6 weeks could 10x your thinking. ⭐ Why EVERYONE needs to be the "Head of Marketing" for their business, even if you HATE marketing. ⭐ John's mind is blown by the "magic fairies" that

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47:55

What I learned crashing my car at 120mph...

Ambitious Lifestyle Business podcast ·

2017/07/12

Welcome to the July episode of the Big Idea Podcast - summer is here! In this episode, John and Jason discuss: The launch strategy for John's new book "Big Ideas... for Small Businesses - Simple, practical tools and tactics to help your small business grow" How John crashed his car at 120mph (there may be some exaggeration in this statement.. John is a Marketer after all) How to increase your prices without losing all your customers. The time that "they" appeared on Have I Got News For You. How to

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