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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

17:07

Google Organic and Paid CTRs Hit New Lows

Marketing School - Digital Marketing and Online... ·

2025/02/13

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Declining

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21:55

Why People Are Melting Down Over DOGE

Marketing School - Digital Marketing and Online... ·

2025/02/12

In episode #2915, Eric Siu and Neil Patel discuss the recent uproar surrounding DOGE and its implications for American taxpayers. The discussion shifts to Elon Musk's business decisions, including the purchase of Twitter, and the relevance of ranking tracking in the digital marketing space.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Meltdown Over

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25:15

This AI Will Predict Your Future Success

Marketing School - Digital Marketing and Online... ·

2025/02/11

In episode #2914, Eric Siu and Neil Patel discuss the capabilities and limitations of AI in predicting personal success and making business decisions. They explore how AI can analyze personal metrics, provide insights into business strategies, and assist in decision-making processes.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The AI Prediction

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16:41

The unusual way we give feedback at our companies

Marketing School - Digital Marketing and Online... ·

2025/02/07

In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance between public and private criticism, and the necessity of direct feedback for organizational growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Evolution

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20:06

How Neil and Eric Would Go About Building Their...

Marketing School - Digital Marketing and Online... ·

2025/02/06

In episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Building a Personal Brand in Today's World (02:56) The Power of Video Content (06:00) Leveraging LinkedIn for

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22:25

The First 1-Person $1 Billion Company

Marketing School - Digital Marketing and Online... ·

2025/02/05

In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of work, and strategies for navigating lost opportunities in business.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of One-Person Billion Dollar

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23:45

DeepSeek's $6M Training Headline Was Fake Marketing

Marketing School - Digital Marketing and Online... ·

2025/02/04

In episode #2910, Eric Siu and Neil Patel discuss the launch of DeepSeek, a Chinese AI model, and the misleading headlines surrounding its training costs. They explore the competitive landscape of AI, particularly in relation to China's advancements, and discuss the implications for job markets and business efficiency.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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21:46

What Eric Learned Through 100 ABM Calls

Marketing School - Digital Marketing and Online... ·

2025/01/31

In episode #2909, Eric Siu and Neil Patel discuss the current state of Account-Based Marketing (ABM), the challenges faced by companies in this space, the integration of AI in business processes and the evolving landscape of marketing strategies, including the impact of social media platforms like TikTok. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00)

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22:23

How To Optimize for Search Everywhere Optimization

Marketing School - Digital Marketing and Online... ·

2025/01/30

In episode #2908, Eric Siu and Neil Patel delve into the concept of 'Search Everywhere Optimization', emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel

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19:08

The Fall of CNN

Marketing School - Digital Marketing and Online... ·

2025/01/29

In episode #2907, Eric Siu and Neil Patel discuss the decline of CNN and legacy media, the challenges faced by HubSpot regarding SEO traffic, and the impact of AI on content creation and customer support. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Decline of CNN and Legacy Media (02:46) HubSpot's SEO Traffic Challenges (05:57) The Impact of AI on

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21:48

How to build a community from scratch

Marketing School - Digital Marketing and Online... ·

2025/01/28

In episode #2906, Eric Siu and Neil Patel discuss the intricacies of building a community from scratch, the metrics behind successful online communities, personal experiences from their own community, and emphasize the significance of brand identity over mere logos.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Building a Community from Scratch (05:05)

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22:43

Will Podcasting Drive You More Customers?

Marketing School - Digital Marketing and Online... ·

2025/01/24

In episode #2905, Eric Siu and Neil Patel discuss the effectiveness of podcasting as a marketing tool, the middle market opportunity, creative financing strategies for business acquisitions, the implications of viral marketing through the Oreo experiment, and Coca-Cola's successful expansion strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value

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24:49

How We Adapted Our Marketing Strategies in 2025

Marketing School - Digital Marketing and Online... ·

2025/01/23

In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Strategies for 2025 (05:59) Adapting Social Media Approaches (12:01) The Role of AI in

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19:01

Mark Zuckerberg Slams Apple For Its Lack of Innovation

Marketing School - Digital Marketing and Online... ·

2025/01/22

In episode #2903, Eric Siu and Neil Patel discuss Meta's recent performance management changes, the implications of Elon Musk potentially buying TikTok, and the rising trend of CMO hiring in the marketing industry, indicating a recovery in the sector.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Apple-Facebook Revenue Debate (02:47) Meta's Performance

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21:37

Evidence That Google Detects AI-Generated Content

Marketing School - Digital Marketing and Online... ·

2025/01/21

In episode #2902, Eric Siu and Neil Patel discuss the integration of AI tools in marketing strategies, M&A strategies, the differences in ad revenue between platforms like Pornhub and YouTube, and the potential for Apple to become a major player in the advertising space.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Evolution of AI and SEO (02:55) The

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16:14

How Many People Do CEOs Really Rely On in an Org?

Marketing School - Digital Marketing and Online... ·

2025/01/17

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional human-focused ads, the nuances of Net Promoter Score (NPS), and recent changes to Google's algorithm.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of

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25:45

The Best AI Apps for Business in 2025

Marketing School - Digital Marketing and Online... ·

2025/01/16

In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing, the concerning presence of microplastics in food, and the importance of teaching children the value of hard work and resilience. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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20:44

What's the Real Value of a Personal Brand?

Marketing School - Digital Marketing and Online... ·

2025/01/15

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the services industry.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of Personal Branding (07:53) AI's Impact on Industries (09:47) Lessons from Bed

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21:11

2025 Will Not Be a Blockbuster Year for Most Companies

Marketing School - Digital Marketing and Online... ·

2025/01/14

In episode #2898, Eric Siu and Neil Patel discuss the economic outlook for 2025, emphasizing that it will not be a blockbuster year for most companies. They also share their predictions for marketing strategies and the importance of personal branding in the evolving landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Economic Outlook for 2025 (10:08)

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22:06

Is Encyclopedia Britannica planning an IPO?

Marketing School - Digital Marketing and Online... ·

2025/01/09

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strategies, and the evolving landscape of marketing agencies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Encyclopedia Britannica's Surprising IPO (03:07) Elon's

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