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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:29:41

Episode 213: Ask prospects this cyber security question

Paul Green"s MSP Marketing Podcast ·

2023/12/12

Episode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the ‘gatekeeper’ 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank you to Ryan Sherrer, Director of Marketing and Special Projects for Titan Digital, for joining me to talk about why he

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00:29:41

Episode 213: Ask prospects this cyber security question

Paul Green"s MSP Marketing Podcast ·

2023/12/12

Episode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the 'gatekeeper' 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank you to Ryan Sherrer, Director of Marketing and Special Projects for Titan Digital, for joining me to talk about why he believes that MSP

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00:40:18

Episode 212: Is it worth MSPs doing Google ads in 2024?

Paul Green"s MSP Marketing Podcast ·

2023/12/05

Episode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & CEO at Servosity, for joining me to talk about how he learned the hard way how NOT to grow his business. Damien

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00:40:18

Episode 212: Is it worth MSPs doing Google ads in 2024?

Paul Green"s MSP Marketing Podcast ·

2023/12/05

Episode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & CEO at Servosity, for joining me to talk about how he learned the hard way how NOT to grow his business. Damien also shares how he

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00:32:08

Episode 211: MSPs: Turn away clients like these

Paul Green"s MSP Marketing Podcast ·

2023/11/28

Episode 211 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Client doesn't pay? Take the service away! 06:49 New starter to superstar in 50 weeks 14:33 Practice your sales technique - but NOT on your prospects Featured guest: Thank you to Robert Gillette, founder of MSP Dojo, for joining me to talk about why MSPs should hone their sales technique by practising with other

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00:32:08

Episode 211: MSPs: Turn away clients like these

Paul Green"s MSP Marketing Podcast ·

2023/11/28

Episode 211 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Client doesn't pay? Take the service away! 06:49 New starter to superstar in 50 weeks 14:33 Practice your sales technique - but NOT on your prospects Featured guest: Thank you to Robert Gillette, founder of MSP Dojo, for joining me to talk about why MSPs should hone their sales technique by practising with other MSPs, not on their leads

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00:30:36

Episode 210: Use Star Wars marketing in your MSP

Paul Green"s MSP Marketing Podcast ·

2023/11/21

Episode 210 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Can you make your marketing as compelling as Star Wars? 06:59 The psychology of three-tier pricing 13:12 Free yourself from time-suck activities with a Virtual Assistant Featured guest: Thank you to Michele Ibbs, owner of I’m Your P.A., for joining me to talk about how MSPs can save time, reduce distraction, and better meet the needs of

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00:30:36

Episode 210: Use Star Wars marketing in your MSP

Paul Green"s MSP Marketing Podcast ·

2023/11/21

Episode 210 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Can you make your marketing as compelling as Star Wars? 06:59 The psychology of three-tier pricing 13:12 Free yourself from time-suck activities with a Virtual Assistant Featured guest: Thank you to Michele Ibbs, owner of I’m Your P.A., for joining me to talk about how MSPs can save time, reduce distraction, and

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00:33:42

Episode 209: The secret LinkedIn tool MSPs don't know...

Paul Green"s MSP Marketing Podcast ·

2023/11/14

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this 'secret' LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice President of Marketing at Novatech, for joining me to discuss marketing best practices

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00:33:42

Episode 209: The secret LinkedIn tool MSPs don't know...

Paul Green"s MSP Marketing Podcast ·

2023/11/14

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this 'secret' LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice President of Marketing at Novatech, for joining me to discuss

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00:35:56

Episode 208: Target these 4 awesome verticals

Paul Green"s MSP Marketing Podcast ·

2023/11/07

Episode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, Recruitment Consultant at beaumont IT, for joining me to talk about how MSPs can find staff with 'the right fit' for

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00:35:56

Episode 208: Target these 4 awesome verticals

Paul Green"s MSP Marketing Podcast ·

2023/11/07

Episode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, Recruitment Consultant at beaumont IT, for joining me to talk about how MSPs can find staff with 'the right fit' for their business by

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00:31:49

Episode 207: How ordinary clients talk about their MSP

Paul Green"s MSP Marketing Podcast ·

2023/10/31

Episode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 An MSP horror story you'll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local competition. Mariana is a

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00:31:49

Episode 207: How ordinary clients talk about their MSP

Paul Green"s MSP Marketing Podcast ·

2023/10/31

Episode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 An MSP horror story you'll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local

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00:34:57

Episode 206: This MSP won £7,000 MRR from networking

Paul Green"s MSP Marketing Podcast ·

2023/10/23

Episode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about setting up a brand new MSSP, and how he raised $20 million of

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00:34:57

Episode 206: This MSP won £7,000 MRR from networking

Paul Green"s MSP Marketing Podcast ·

2023/10/23

Episode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about setting up a brand new MSSP, and how he raised $20 million of investment to get the

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00:38:30

Episode 205: A smart LinkedIn MSP marketing trick

Paul Green"s MSP Marketing Podcast ·

2023/10/16

Episode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining me to talk about how to bring on new clients and grow your MSP business. Jake oversees

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00:38:30

Episode 205: A smart LinkedIn MSP marketing trick

Paul Green"s MSP Marketing Podcast ·

2023/10/16

Episode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining me to talk about how to bring on new clients and grow your MSP

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00:34:31

Episode 204: New client? Why you should ask for a 3...

Paul Green"s MSP Marketing Podcast ·

2023/10/09

Episode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin, Executive Director of BNI Melbourne Central, for joining me to talk about how MSPs can use their existing

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00:34:31

Episode 204: New client? Why you should ask for a 3...

Paul Green"s MSP Marketing Podcast ·

2023/10/09

Episode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin, Executive Director of BNI Melbourne Central, for joining me to talk about how MSPs can use their existing relationships with their

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