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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:51

#975 Find Your Niche

More than a Few Words ·

2024/03/07

Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government. To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche

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11:30

#974 - A New Approach to PR

More than a Few Words ·

2024/03/05

Did you miss this conversation from my archive? Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. My guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip

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01:42

#973 - The Three Truths of Marketing

More than a Few Words ·

2024/03/03

I have been talking about marketing for a long time. And then funny thing? Although it is a big topic, managing marketing boils down to three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago.What has changed are the tools. And that’s the second truth, there are always new tools on the horizon, new ways of doing things. And the third truth is that the most effective marketing is marketing that is

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11:00

#972 What Drives Your Passion

More than a Few Words ·

2024/02/29

I had a chance to chat with David Ask, an accomplished entrepreneur and product development expert, to discuss the essence of creating a heart-centered business. As the leader of a mastermind group, David believes in the uniqueness of each person's spirit and soul. He encourages individuals to explore what lights them up and drives their energy. As the conversation unfolds, he reflects on his own journey, revealing his identity as a creative rather than a conventional entrepreneur. He stresses the

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12:18

#971 Influence Marketing

More than a Few Words ·

2024/02/27

I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands.While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers. He stressed the need for a holistic approach, urging

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01:23

#970 A.I. Powered Video

More than a Few Words ·

2024/02/25

These days your audience wants bite size content. They're not going to sit through twenty or thirty minutes of video or read long blog posts. It's frustrating because you've got this long content, but it doesn't have to be. With the help of AI you can transform that long long post into a series of short social media posts. You can take cut that ten, twenty or thirty minute video into little thirty second sound bites. The little videos are just enough to hook the audience, get their attention and

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10:08

#969 Don't be Afraid of SEO

More than a Few Words ·

2024/02/22

In this conversation, Bear Newman, a seasoned digital marketer and author with over 15 years in the field joined me for a conversation about SEO. If you’re like many business owners, SEO might be a bit of a mystery, and that’s why I’ve brought Bear in to help us demystify it. We kick off by addressing common fears around SEO and highlighting the importance of taking action rather than striving for perfection right from the start. Bear dives into the conversation, shedding light on the

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10:41

#968 Start with a Process

More than a Few Words ·

2024/02/20

Your business does not happen by accident. You have to have processes and procedures in place to make sure that everything gets done when it’s supposed to. Does that sound a little overwhelming? It doesn’t have to be according to my guest Brittni Schroeder. She explains you are only one person, and systems help you streamline your activities and create processes you can share with others. The systems help you scale and handle more clients and bigger projects to grow your business.

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01:25

#967 Get Rich Quick.

More than a Few Words ·

2024/02/18

Have you noticed that the internet is filled with people claiming to have made thousands of dollars online and they're willing to share their secrets to success with you all for the low low price of $199. The problem is the only people who get rich from that slick package solution are the people who create it. Why? because the system they create is right for them or it is generic and not right for you. Instead what you need to do is invest money spending time with someone who can look at your

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12:53

#966 Irrelevant Competitors

More than a Few Words ·

2024/02/15

In this insightful interview, I had a chance to chat with Anne Carden, about making competitors irrelevant by building a business that stands out. She emphasizes the importance of identifying and leveraging a business’s unique selling proposition or “sweet spot.” Anne explains every business, regardless of size, possesses a distinctive quality that can set it apart, emphasizing the need to position oneself around that expertise to become untouchable in the market. She provides practical examples of

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12:12

#965 - Discover the Secret to Getting a Customer to Yes

More than a Few Words ·

2024/02/13

In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business. We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs. We discussed the three crucial questions that need to be answered before a prospect can say

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01:31

#964 Improve Landing Page Content

More than a Few Words ·

2024/02/11

You're spending a lot of resources to drive traffic. But are you converting traffic to prospects? If you're not getting people to fill out your conversion forms there are a few things you can do to improve the effectiveness of those pages 1. Don't oversell avoid bloated adjectives like awesome and amazing. Just stick to the facts. 2. While we're on the subject of facts, back up what you're saying with real proof. It gives you tremendous credibility 3. Use video to complement the images and text on

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13:36

#963 Match Your Strategy to the Stage of Your Business

More than a Few Words ·

2024/02/08

Let's face it, one of the challenges faced by most business owners is the absence of a clear rulebook for navigating the complexities of entrepreneurship. To shed light on the essential strategies for success, I invited Scott Ritzheimer, founder of Scale Architects, to share his tips for entrepreneurs, particularly the struggle to prioritize and manage tasks amidst a multitude of expert advice. Scott emphasizes the importance of understanding that there are seven specific stages of business growth

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10:48

#962 Be a Magnetic Speaker

More than a Few Words ·

2024/02/06

Chatting with Tina Bakehouse was like unwrapping a gift for anyone who’s ever hesitated to step into the spotlight. We explored the idea that public speaking isn’t just for natural extroverts. It is about discovering that inner magnetism within all of us. Tina, the author of “Discovering Our Magnetic Speaker Within,” brought her insights to the table, emphasizing that being magnetic involves intentional communication, encompassing words, voice, body language, energy, and overall essence. Tina’s

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01:18

#961 Simple Email Tips

More than a Few Words ·

2024/02/04

Today I want to talk about email. Why email, when there are so many better ways to get people to pay attention to you? Because year in and year out people open their emails. So if you want to deliver messages to people who are interested in what you have to say email is still a great way to reach them Here are a few things you can do to improve the effectiveness of your email campaigns number Send them on Tuesday. Emails sent on Tuesday actually have the best open rate Keep your emails short. No

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09:58

#960 - Zencastr and the Future of Podcasting

More than a Few Words ·

2024/02/01

In this conversation, I had a chance to chat with Josh Nielsen, the founder behind Zencastr, one of the top podcasting platforms. As the founder and CEO, he’s focused on the next level of podcasting, providing creators worldwide with an all-in-one platform. We delved into the current podcasting landscape, and Josh pointed out a trend he dubs the “tick-toification of podcasting.” Attention spans are shortening, and people are leaning towards bite-sized, consumable content, especially in the form of

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10:42

#959 Sell the Transformation

More than a Few Words ·

2024/01/30

Did you miss my conversation with Joe Matz as we unraveled the the concept of business transformation. We chatted about the desire among entrepreneurs to push the limits of their businesses, but recognize the challenges that come with turning that desire into a tangible transformation. We explored the notion that everyone has a unique genius zone, a sweet spot where work becomes easy, fun, and exciting. Joe delves into the significance of identifying this genius zone and aligning it with the

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02:10

#958 Start with Original Content

More than a Few Words ·

2024/01/28

Today's tip start with a bit of a rant. I I teach marketing at a local university and was grading papers the other night. As I read, it occurred to me a number of my students were using CHAT GPT to write their essays. I was annoyed but also stopped to think about why I felt like that was problematic. The answer was pretty simple. Their answers were generic, boring and they didn't really address my specific question. In a way that is the same challenge content marketers have when using AI to create

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11:29

#957 Time to Train Your Team

More than a Few Words ·

2024/01/25

Today's talk centers around the unavoidable truth: not every employee walks into the office fully equipped for the job's challenges. Enter the world of training, a necessary step for workforce readiness. Joining me is is Vicki Noethling . We explored the hurdles faced by small businesses with fewer than ten employees when it comes to carving out time for training and developing effective plans. Small business owners often find themselves juggling individual tasks, with training sometimes taking a

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09:49

#956 Simple Video Tips for Small Business Owners

More than a Few Words ·

2024/01/23

We are living in a Video world. All the major social media platforms, and many of the upstarts are flooded with video. If you aren't creating at least some video content, you are really missing an opportunity to put yourself in front of potential customers. Mechelle McDonald explains that every business owner, even if they are camera shy, needs to find a way to put themselves on camera. Potential customers want to touch, see, feel and connect. Video lets you do all that. In addition to

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1,171 results

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