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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

43:35

3 Strategies Big Brands Are Using That Small Brands...

The Brand Marketing Show ·

2022/02/15

In today’s episode I’m talking about the marketing we’re seeing big brands do really well - outside of paid advertising or social media. And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. And to be clear - I mean the kinds of things that are worth doing because they seriously shift the needle. Something I see very often with start-up and earlier stage eCommerce brands is a focus on organic social media as almost the only

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01:02:11

5 Tips To Make More Money From Klaviyo

The Brand Marketing Show ·

2022/02/08

Today we’re going to be talking about how to make more money using one of my most favourite eCommerce tools, Klaviyo. Klaviyo is the leading email marketing software for online brands, but I know for many business owners that getting behind the driving wheel of Klaviyo can be overwhelming. So many options! What should I be doing? So I sat down with Narelle Spencer, one of my top Account Managers, to talk through the questions we see all the time when it comes to setting up Klaviyo. Questions like:

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25:02

How To Future Proof Your Ecommerce Store in 2022

The Brand Marketing Show ·

2022/01/31

I’m super excited to bring you today’s episode, which is essentially all about how you can give yourself the best chance at succeeding this year, no matter what challenges arise this year. I was inspired to create this episode after reflecting on and comparing the results from last year between our most and least successful clients, to try and draw out some conclusions about why some fared better than others. Today I’m going to drill down on the data from 2021 and look at what has happened in the

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01:00:06

How to Test and Optimise Your Facebook Ads With Less...

The Brand Marketing Show ·

2022/01/25

Today on the show, we are going to be diving into all the dos and don'ts when it comes to testing your social media advertising campaigns. We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store. But getting to the point of having a successful campaign can be stressful and frustrating at times. Nerve-racking, as you may wonder if the money you're spending will actually pay off. So how do

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31:52

How To Squeeze The Most Out Of Your Email Marketing

The Brand Marketing Show ·

2022/01/18

If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN your customer list and you don’t have to rely on corporations or algorithms to get your message to the right people. But so many business owners are not using this powerful marketing tool

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40:04

Get Ready To Plan Your Best Year Yet

The Brand Marketing Show ·

2022/01/10

A goal without a plan is just a wish - Antoine de Saint-Exupéry Today’s episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it. I hear you ask “But Catherine, how can one even plan for another year in the pandemic?”. I hear ya! But if we don’t go into 2022 with a vision for our business we’ll be starting the year off floundering and spending the next 12 months reacting to events based on overwhelm and fear. And that just sounds like a recipe

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34:25

Advice To My Entrepreneurial Son: How To Start and...

The Brand Marketing Show ·

2022/01/04

When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking. With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment in their lives, I’ve seen so many exciting new products come to the market. But I’ve also seen a lot of products that never really made the mark or get anywhere in terms of sales. It’s either a case of a great product

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30:57

Holiday Reading Inspiration To Get Ready For 2022

The Brand Marketing Show ·

2021/12/27

“The more you read the more things you know. The more that you learn, the more places you’ll go.” Dr Seuss It’s the lull in between Christmas and New Years so I thought I’d share something light but inspiring for you to listen to today. I hope everyone is enjoying some down time and if you’re like me and looking for a new read during the holidays I’ve rounded up some of my favourite books which you might find enjoyable and useful. These 7 books that I share have either inspired me to move forward

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34:22

Mindset and Resilience: How to Reframe 2021 And Plan...

The Brand Marketing Show ·

2021/12/20

Today on the show, I welcome back my friend and High Performance Mindset Coach - Ben Elliott - to have another chat about managing our mindset through challenging times. Because - frankly - 2021 hasn't been an easy year for most. I think it's fair to say, it's challenged all of us in many and varied ways. And I've been noticing and hearing from so many of you, that you're feeling utterly exhausted and over it, on the verge of burnout - if not actually experiencing burnout - and now also questioning

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56:02

Celebrating 100 Episodes! A Special Masterclass With...

The Brand Marketing Show ·

2021/12/14

Join us for a very special episode as we celebrate 100 episodes of The Productpreneur Success Podcast! Thank you so much for being part of this incredible journey. We’ve talked to a huge range of inspiring business owners over these last two years, who have so generously shared their journeys. We’ve shared expert knowledge that myself and my team use to grow successful ecommerce businesses. We’ve talked to so many of you and discovered what challenges you’ve been facing. And we hope that over the

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36:33

How To Take A Holiday When You’re The Business Owner

The Brand Marketing Show ·

2021/12/07

Hands up - who is feeling really ready to put 2021 to bed? I know I'm not the only one who is feeling really tired and kinda over it right now. I'm seeing it and hearing it from all over the place. This year has been incredibly challenging on so many fronts and I know we're all a bit over it right now and ready to take a break. "A bit over it" is probably an understatement. I'd say many of you are actually on the verge of burnout right now. It’s now more important than ever for business owners to

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49:34

What To Expect When Working With A Marketing Agency

The Brand Marketing Show ·

2021/11/30

Have you worked with a marketing agency before and it ended up as an extremely costly and frustrating failure? Or perhaps you’re looking to hire an agency for the first time but you’ve heard so many horror stories and you don’t know what to expect - what if you invest all that money with no results? Hiring a marketing agency to take your business to the next level is an exciting stage for the growth of your brand. But it can also be overwhelming and nerve-racking, especially if it’s your first

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45:13

Copywriting for Productpreneurs

The Brand Marketing Show ·

2021/11/23

In today’s episode I’m excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thomson. Between the three of us we’ve seen our fair share of the good and the not so good of copywriting in eCommerce, experiences that we now use to craft powerful messages for our clients. We all know how important it is for a product business to have impactful images, however did you know that your written work is just as powerful when it comes to

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46:33

Building A Sustainable Brand And Lessons Learnt In...

The Brand Marketing Show ·

2021/11/16

Today’s interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you’re going to want to come back to time and time again. Rhianna very generously shares her insights on building a business based on values such as sustainability and inclusiveness but she also provides valuable tips on how to manage your mindset and capabilities as a business owner. Having a career in fashion but a love of outdoor activities, Rhianna saw a gaping hole in the market for a sustainable

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33:40

Why One Source Of Marketing No Longer Works And How...

The Brand Marketing Show ·

2021/11/09

It’s an exciting time for eCommerce and marketing right now. More than ever we have the potential to reach our customers on so many channels, whether it be via our website, a Facebook Live, an Instagram Reel, paid advertising, Google searches, an Email newsletter or an SMS or a messenger bot… Exciting, but overwhelming right!? How do we possibly keep up with creating content for our customers on every potential outlet? And how do we implement it all with the little time we already have? And do we

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40:39

From Disaster To Success, How Resparkle Was...

The Brand Marketing Show ·

2021/11/02

Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone’s mind. You own a cleaning product business and demand for your gorgeous home cleaning products is going through the roof. You’re excited about scaling up and growing your business despite the challenges the world is facing. But then… one of the key components of your product, the plastic bottles and packaging for your product is no longer available. You now have a business with no products to

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56:57

How To Skyrocket Your Brand With Celebrity Product...

The Brand Marketing Show ·

2021/10/26

Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers. And there’s no bigger social impact than having the right celebrity rave about your products! But how do you get your products into the hands of celebrities? And what is the difference between celebrity endorsements and paid influencer shoutouts? Today’s guest is serial entrepreneur Sarah Shaw who built a multi-million dollar handbag business by becoming a pro at

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45:10

How To Navigate The Complex World of Product...

The Brand Marketing Show ·

2021/10/19

Launching a new product is an exciting time for any e-commerce business. And in a global world, your products are most likely made offshore. You’ve put in months of work with your supplier to have your products finally ready for sale and now you just need them delivered from overseas… to your door. Simple right? Sadly, no! Importing products from overseas is a complex process that if not done correctly can end up costing you thousands of dollars in unexpected costs. And it’s often the piece of the

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33:15

Wholesale or Retail? (Or Both?) How To Choose The...

The Brand Marketing Show ·

2021/10/12

The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity ecommerce offers. Starting online to sell your products direct to your customers certainly sounds appealing. The number one comment I always hear is: “I want to retail my products on my own website because the profit margin is higher.” And yes, it’s true that you can charge more when you sell direct to

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33:09

Increasing Money, Cashflow and Profit In Your Product...

The Brand Marketing Show ·

2021/10/05

Have you ever struggled to understand where the money is going in your business? Asked yourself “I’ve made all this money this month but there’s nothing left in my bank account and I still have to pay taxes. Where has all my money gone?”. “Am I actually ever going to be able to pay myself in my business?” If so, you certainly aren’t alone! “...we have an awesome sales weekend, we feel amazing and we could do this forever, and then next week nobody shops and we feel like this is horrible and we need

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