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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

business entrepreneurship

All Episodes

00:46:21

What's Going on in SC Beer?

Craft Beer Professionals ·

2023/07/19

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. First up: South Carolina. This conversation features: Campbell Mims (Executive Director, South Carolina Brewers Guild) Pearce Fleming (President, South Carolina Brewers Guild; Commonhouse Aleworks) Terry

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00:50:33

What's it Take to be an Entrepreneur?

Craft Beer Professionals ·

2023/07/12

Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join us for a conversation where Rick shares his story and discusses what it takes to be an

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00:56:57

Pictures & Profits: Using Photography to Build Your...

Craft Beer Professionals ·

2023/06/28

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your photo game and possess new, and quick to implement, strategies to see the value from investing in

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00:37:42

You've Got Mail: Building Loyal Customers through Email

Craft Beer Professionals ·

2023/06/21

If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI. This seminar will cover the "why's" and "how's" of email marketing

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00:40:31

Improving Staff Performance

Craft Beer Professionals ·

2023/06/14

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. Sasha will share strategies on how to provide critical feedback, how to diagnose performance issues, and

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00:56:15

Brand Building at both Craft and Big Beer Breweries...

Craft Beer Professionals ·

2023/06/07

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and

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00:44:12

Unexpected inspiration, building relationships, & the...

Craft Beer Professionals ·

2023/06/03

Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To get you even more excited for our workshop, join us for a conversation with upcoming presenters to discuss the value of intimate industry events, the ROI of networking, and the skills for success they believe are most important in the current state of craft beer. This conversation features: Brian

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00:57:26

The Power of Strangers in Taprooms

Craft Beer Professionals ·

2023/05/31

In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. In this conversation, we will speak with Joe about the importance of strangers, relationships, and how you can build a community at your brewery. Joe Keohane is the

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01:05:43

Kids in Breweries

Craft Beer Professionals ·

2023/05/24

Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss strategies to maintain a family-friendly and properly behaved environment. "I'd love some ideas and advice on how to handle new age parents that want to free range their children while drinking in our taproom." We will dive into strategies for success, lessons learned, and how to maximize

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00:07:48

CBP Connects Milwaukee Preview

Craft Beer Professionals ·

2023/05/22

You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actionable strategies to see greater success. This is a not to miss intimate experience that includes 12 sessions, 3 nightly receptions, a trade show, and more. Grab your spot now at

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00:43:15

Beer - People - Purpose: The Evolution of the...

Craft Beer Professionals ·

2023/05/20

Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Purpose' and they actively work with dozens of nonprofits and support charities that are close to their team and communities. They recently finished a rebrand that was over a year in the making, and includes the addition of a new flagship beer. The rebrand comes not too long after officially

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01:03:07

Small Town Breweries: Strategies for Success (Part 2)

Craft Beer Professionals ·

2023/05/17

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to marketing, we will discuss strategies our guests have used to build relationships and grow their bottom line. This conversation features: Briana Doyle (Microbrasserie Cardinal) Douglas Toth (Rendezvous Brewing) Dylan Badger (Ausable Brewing Co) Rick Horton (The Outlaw Brewing Company) Join us

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00:45:30

The Massive Opportunities For Content Creating...

Craft Beer Professionals ·

2023/05/13

In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content for YouTube is a great way for brewers to connect with their customers, build their personal brand, and differentiate the company's brand from the competition. Launching this type of initiative does not require significant capital expenditure, and the rewards can be significant. I will explain the

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00:57:11

10 Years of Mobile Canning: Industry Insights &...

Craft Beer Professionals ·

2023/05/10

Join us for a conversation with Tyler Wille (CEO, Iron Heart Canning) to discuss the evolution of mobile canning over the last decade. We will speak with Tyler about his entrepreneurial journey, insight and knowledge, and look at what he predicts for the future of canning. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at

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00:40:15

Creating Your Purchasing Playbook: 3 Initiatives for...

Craft Beer Professionals ·

2023/05/06

This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to their brewery/distillery/etc. The discussion starts with outlining how organizations can use a few simple documents to create the necessary data to drive a procurement process. Specifically, starting to outline their current state of costs; what are they buying, from who, per unit cost, etc. (Free

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00:56:36

Selling? What a Buyer is Looking for in Your Brewery

Craft Beer Professionals ·

2023/05/03

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with. Panelists: Jason Sleeman (United Community Bank, Brewery Lender), David Lentz (Saucy Brew Works,

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00:50:11

CBP at CBC Preview Panel (Part 2)

Craft Beer Professionals ·

2023/05/02

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss current industry challenges, strategies for success, general observations, and the importance of in-person events. This conversation features: Bryant Vander Weerd (Full Pour Media) Lisa Noyes (Jackalope

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00:34:07

Progression Towards Succession - Setting Up Your...

Craft Beer Professionals ·

2023/04/29

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your business for a successful exit that’s good for all stakeholders – employees, customers, other investors, and you. One day you discover open-book management and its potential to grow your people and your business at the same time. Because of that you begin implementing what is really a people operating

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01:00:52

Lessons from the Other Side: Learning from Brewery...

Craft Beer Professionals ·

2023/04/26

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a huge negative impact later on. This panel session is an examination of such decisions, unmet challenges, or other situations that have put some brewery owners in the position of closing operations. Join us for a frank discussion on making the decision to pull the plug and what comes after

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00:51:57

CBP at CBC Preview Panel (Part 1)

Craft Beer Professionals ·

2023/04/25

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. This conversation features: Ara Jahn (Pro Brew Supply) Bailey Spaulding (Jackalope Brewing Company) Dan Hornbrook

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447 results

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