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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

59:06

#23 An Exclusive Look Inside Regulation Crowdfunding...

Test. Optimize. Scale. ·

2021/01/28

This week Jason Fishman speaks with Jonny Price, Director of Fundraising at Wefunder. Jonny walks us through how he was able to Test, Optimize, and Scale his businesses. Jonny Price is the Director of Fundraising at Wefunder, which helps startups and small businesses raise capital through investment crowdfunding. Wefunder is a Public Benefit Corporation and B Corp that (1) employs a democratic approach to capital to fund more women, founders of color, and other under-funded entrepreneurs. And

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29:45

#22 Insider Tips For Equity Crowdfunding w/ Chuck Pettid

Test. Optimize. Scale. ·

2021/01/21

This week Jason Fishman speaks with Chuck Pettid, Head of CF Portal at Republic. Chuck walks us through how he was able to Test, Optimize, and Scale his businesses. Chuck is CEO of the Crowdfunding Portal at Republic, a leading equity crowdfunding portal, and co-producer of the international television series Meet the Drapers. He is also GP of micro VC fund RainmakeMe and sits on the board of PantyProp and RidersShare. Chuck has an MBA from the Fordham Gabelli School of Business and a BS from

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45:38

#21 The Best Ways to Grow More Investors w/ Jonathan...

Test. Optimize. Scale. ·

2021/01/14

This week Jason Fishman speaks with Jonathan Keim, Communications Director of InvestorBrandNetwork (IBN). Jonathan walks us through how he was able to Test, Optimize, and Scale his businesses. Jonathan has been part of launching each of the 50+ investor-oriented brands that are now part of the InvestorBrandNetwork (IBN). Collectively, there are 150+ social media accounts across various platforms with 2+ million likes and followers (collectively), 20+ newsletters, and thousands of downstream

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54:45

#20 How To Build Your Brand’s Story. w/ Stephanie Jiroch

Test. Optimize. Scale. ·

2021/01/07

This week Jason Fishman speaks with Stephanie Jiroch, CEO & Chief Story Strategist, BrandPsyche Strategies. Stephanie walks us through how she was able to Test, Optimize, and Scale her businesses. Stephanie Jiroch is the Chief Story Strategist at BrandPsyche Strategies, a boutique marketing agency dedicated to building powerful companies with unforgettable stories. She’s spent the last eight years living and working with startups and companies in Singapore, France, United Kingdom, United States,

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45:16

#19 How To Engage Your Investors. w/ Chris Lustrino

Test. Optimize. Scale. ·

2020/12/28

This week Jason Fishman speaks with Chris Lustrino, Founder & CEO of KingsCrowd. Chris walks us through how he was able to Test, Optimize, and Scale his businesses. Prior to founding KingsCrowd, Chris served as a Consultant at L.E.K. Consulting, where he focused on private equity due diligence. Before his time at L.E.K., he ran finance ops at Freebird, a travel tech startup. He also founded Simple.Innovative.Change, a Fintech publication focused on alternative investments and lending and was a

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53:05

#18 Reexamining Everything About Your Business

Test. Optimize. Scale. ·

2020/12/17

This week Jason Fishman speaks with Michele Berdinis, President of Beeline Legal Services. Michele walks us through how she was able to Test, Optimize, and Scale her businesses. Michele Berdinis graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. She spent 18 years representing startups from formation to acquisition. During her years of practice she was a frequent speaker on trademarks and other stuff her clients needed to know. She's had a blast

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58:09

#17 How To Get the Best Media Coverage for Your...

Test. Optimize. Scale. ·

2020/12/10

This week Jason Fishman speaks with Eric Fischgrund, Founder of FischTank PR. Eric walks us through how he was able to Test, Optimize, and Scale his businesses. Eric founded and leads FischTank PR, an NYC-based Communications and Marketing firm working with both project and retainer-based clients spanning startups, established private companies, and publicly traded companies listed on major exchanges. FischTank provides cutting edge solutions and initiatives for public relations, content writing,

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43:02

#16 How To Build a Strong Foundation in Your...

Test. Optimize. Scale. ·

2020/11/19

This week Jason Fishman speaks with Gordon Einstein, Founder of CryptoLaw Partners. Gordon walks us through how he was able to Test, Optimize, and Scale his businesses. Gordon Einstein is a hybrid Crypto-Attorney, Technologist, and Enterprise Strategist. Gordon received his undergraduate degree in Politics in 1991 from Brandeis University in Boston and then received his JD in 1995 from the USC Gould School of Law in Los Angeles. Initially Gordon's law practice centered on startup, venture

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52:36

#15 As a Marketer, You Should Always Be Testing. w/...

Test. Optimize. Scale. ·

2020/10/29

This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses. Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world’s most recognizable startup from a private valuation of $18 billion in 2003 to today’s market capitalization of $740 billion. Currently, Frank serves on the Chief Digital Marketing Officer of Beyond Enterprizes,

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01:03:34

#14 The Best Ways to Enable Growth Through Your SEO....

Test. Optimize. Scale. ·

2020/10/22

This week Jason Fishman speaks with Deepak Shukla, Founder of Pearl Lemon. Deepak walks us through how he was able to Test, Optimize, and Scale his businesses. Deepak Shukla is a Search Engine Optimization Expert based in London and serving clients worldwide. He is the Founder of the award-winning SEO agency in London, Pearl Lemon. Deepak’s achievements are versatile and expansive! He is a TedX Speaker on Social Media, has 22million views Quora, 250k+ Youtube views, 15k+ students on Udemy with

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01:01:40

#13 Marketing Requires Out of the Box Thinking. w/...

Test. Optimize. Scale. ·

2020/10/08

This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses. Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of

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57:46

#12 Building Your Net Worth with Your Network. w/...

Test. Optimize. Scale. ·

2020/09/24

This week Jason Fishman speaks with Steve Morales, VP of NYDJ. Steve walks us through how he was able to Test, Optimize, and Scale his businesses. Steve Morales is a master marketer. He is currently the VP of Marketing at NYDJ. Before NYDJ, Steve created and executed expert marketing initiatives at various companies, starting at Warner Bros. Records, Riot Squad Management, Go Merch, Tuff Gong Worldwide, Siren, Synergy Global Entertainment, eekoh,Trendy Butler, n:Philanthropy, and even co-founded

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39:39

#11 How To Manage Expectations with Evaluations. w/...

Test. Optimize. Scale. ·

2020/09/17

This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business. Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based capital structure for a venture-stage initial public offering--a public raise of venture capital. The

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51:34

#10 How to Build Your Brand Up. w/ Justin Wu

Test. Optimize. Scale. ·

2020/09/10

This week Jason Fishman speaks with Justin Wu, Founder of CoinState. Justin walks us through how he was able to Test, Optimize, and Scale his business. Justin Wu is a growth marketer who shares daily content on LinkedIn around building brands, products and communities. Justin’s helped brands achieve over $3m in Kickstarter and launched a SaaS company $100k MRR / $1MM ARR within first year. He also cofounded one of the largest growing Marketing communities called - Stacking Growth. They host

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53:57

#9 How to Use Cryptocurrency to Your Advantage. w/...

Test. Optimize. Scale. ·

2020/08/06

This week Jason Fishman speaks with Ashton Addison, CEO and Founder of EventChain. Ashton walks us through how he was able to Test, Optimize, and Scale his business. Ashton Addison has been involved in the blockchain industry since 2013 and is the CEO and Founder of EventChain. Ashton founded the online FinTech and digital currency news broadcasting networks Crypto Coin Show, FinTech News Network, Blockchain Interviews, Blockchain top 5 and is considered a Key Opinion Leader in the Blockchain

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01:08:14

#8 How to Master Performance Marketing. w/ JP Johl

Test. Optimize. Scale. ·

2020/07/23

This week Jason Fishman speaks with JP Johl, CEO and Founder of AdTribute Agency. JP walks us through how he was able to Test, Optimize, and Scale his business. With over 8+ years of professional experience, JP has overseen more than $250 million in ad spend for some of the biggest brands in the world, including Uber, Lyft, Wish, Macy’s, Chevy, Nissan, as well as a variety of other startups. AdTribute was founded in San Francisco by CEO Jagpal “JP” Johl in partnership with 19 York to rethink

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01:15:39

#7 How to Predict the Future of Cryptocurrency. w/...

Test. Optimize. Scale. ·

2020/07/09

This week Jason Fishman speaks with Rob McNealy, CEO and Founder of TUSC. Jeremy walks us through how he was able to Test, Optimize, and Scale his business. TUSC is TUSC – The Universal Settlement Coin – is an open source, pure payments cryptocurrency project built on a delegated proof of stake (DPOS) blockchain. TUSC is a decentralized, non-ICO, community project with on-chain governance. TUSC is purpose built for retailer adoption using a unique marketing model with an elected and term limited

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52:44

#6 How to Be Effective w/ Influencer Marketing. w/...

Test. Optimize. Scale. ·

2020/06/25

This week Jason Fishman speaks with Jeremy Barnett, CEO and Founder of Rad Intelligence. Jeremy walks us through how he was able to Test, Optimize, and Scale his business. Rad Intelligence company is a new advertising technology channel for content distribution and discovery. Over $75 billion dollars each year gets wasted on ineffective digital advertising strategies. Rad Influencer, a Rad Intelligence Company is the first content distribution marketplace that uses the network effect of real

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54:39

#5 More Conversations Create More Opportunities w/...

Test. Optimize. Scale. ·

2020/06/11

This week Jason Fishman speaks with Dustin Dye, CEO and Founder of Botcopy. Dustin takes us step by step through the process of how he was able Test, Optimize, and Scale this amazing business! Botcopy is a Santa Monica-based software company specializing in conversational AI. After developing character and dialogue branded content for the #1 business bots on Messenger and Slack, Dustin launched Botcopy in 2017. Dustin and his team at Botcopy have been responsible for the launch of over a thousand

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49:40

#4 Get in Front of Action Makers w/ Kelley Weaver

Test. Optimize. Scale. ·

2020/05/28

This week Jason Fishman sits down with Kelley Weaver to talk about how she approaches media with a Test, Optimize, and Scale mentality. Kelley is the host of the popular podcast Crypto Token Talk, and CEO of Melrose PR, a leading crypto and blockchain public relations and content marketing agency based in Los Angeles, California. Kelley has been featured and quoted by the LA Times, Forbes, Entrepreneur Magazine, Inc, LA Business Journal, Business Rockstars, and many more. Just three years ago,

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224 results

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