x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:16:41

Is Email Marketing Broken Beyond Repair?

Content Amplified ·

2024/10/28

In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise. What you’ll learn in this episode: • Why email should be more than a direct response tool • The impact of new technologies like Heymail and Superhuman on inbox curation • How to shift email content from transactional to trust-building • Strategies to approach email as a “social feed” channel • Why quality content

en

00:17:16

How to Use AI Video

Content Amplified ·

2024/10/25

In this episode, we interview Benjamin Kepner, founder of Global Social Media Marketing and an instructor in digital marketing, to explore the powerful impact of AI-driven video on modern marketing. What you’ll learn in this episode: • How AI video tools are changing content creation • The top AI video platforms and how they work • Tips for using AI avatars and video scripts for business • The process of AI-assisted video production from start to finish • Effective use cases for AI video in

en

00:15:13

How Do Jobs to Be Done Shape Content?

Content Amplified ·

2024/10/24

In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy. What you’ll learn in this episode: • How to create content that resonates with customer pain points and aspirations. • Strategies for collaborating with customer-facing teams to gather actionable insights. • The importance of

en

00:21:01

How Do You Launch Products Internally?

Content Amplified ·

2024/10/23

In this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.What you’ll learn in this episode: • The importance of aligning teams for a successful external launch • Strategies for segmenting product launches into low-hanging fruit vs. moonshots • How to create internal excitement with explainer videos and tailored

en

00:17:14

How Can Content and Demand Gen Teams Be Best Friends?

Content Amplified ·

2024/10/22

In this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software and technology companies. What you’ll learn in this episode: • How to break down silos between content and demand generation teams. • Strategies for aligning goals between content creation and pipeline objectives. • How to structure content that supports every stage of the buyer’s journey. • The importance of leadership in setting aligned KPIs across marketing

en

00:17:06

How Do You Set Content Boundaries?

Content Amplified ·

2024/10/21

In this episode, we interview Hayley Parr, a marketing expert with a background in broadcasting. Hayley shares her insights on setting boundaries and expectations around content creation while maintaining flexibility and creativity. What you’ll learn in this episode: • The importance of frameworks in scaling content production • How to balance creativity with structured processes • Why aligning marketing content with brand integrity is crucial • Techniques for effective cross-departmental

en

00:18:12

Is Content the Core of Marketing?

Content Amplified ·

2024/10/18

In this episode, we interview Alina Ferrell, a marketing leader at SAP Gold Partner Archlynk. Alina shares her journey from journalism to marketing, where her passion for the written word has led to a dynamic career in content strategy. What you’ll learn in this episode: • How to develop content that resonates across the customer journey. • Practical steps to repurpose content for different audiences. • The importance of aligning content creation with stakeholder insights. • Tips on leveraging

en

00:17:41

Storytelling Can Transform Your Content Marketing?

Content Amplified ·

2024/10/17

In this episode, we interview Bailey Gaffney, Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. Bailey shares insights from her journey from pre-pharmacy to marketing and explores how businesses can use storytelling to connect with their audience in a meaningful way.What you’ll learn in this episode: • Why storytelling is crucial in content marketing. • How to personalize your messaging to engage your audience. • Practical tips for using “we,” “you,” and

en

00:17:35

How Can Content Mimic TV Production?

Content Amplified ·

2024/10/16

In this episode, we interview Maria Saavedra, a marketing expert with a background in journalism and TV production. She shares her insights on how treating content like a TV producer can transform your strategy.What you’ll learn in this episode: • How to create punchy content that grabs attention quickly. • The importance of focusing on your audience’s experience, not just your company’s goals. • Why authenticity in digital content often trumps polish. • Tips on balancing long-term brand

en

00:16:24

How Can Technology Unlock Your Marketing Potential?

Content Amplified ·

2024/10/15

In this episode, we interview Travis Simon, an experienced marketer who has launched innovative campaigns for brands like Proform and Camp Chef. What you’ll learn in this episode: • How technology like AI and design tools can empower marketers to achieve more. • Why personalization is key in today’s marketing landscape and how to leverage it. • The role of autonomy in marketing teams and how it drives creativity. • How to stay on the cutting edge of marketing tools and trends. • The balance

en

00:15:15

How Do You Align Marketing with Sales?

Content Amplified ·

2024/10/14

In this episode, we interview Danielle Anzelone-Izzo, founder of Think Marketing Corp. Danielle shares her expertise on bridging the gap between marketing and sales, drawing from her experience with Fortune 300 and 500 companies and her journey from broadcast reporting to omni-channel marketing. What you’ll learn in this episode: • How to align marketing strategies with sales efforts for maximum impact. • The importance of asking hard questions and how to do it effectively. • Why creating sales

en

00:17:42

How Do You Turn Content Into Experiences?

Content Amplified ·

2024/10/11

In this episode, we interview Tod Szewczyk, VP of Marketing Services at Verndale, a digital experience agency. Tod shares his expertise on creating immersive customer experiences that go beyond traditional content strategies. What you’ll learn in this episode: • How to redefine content as a powerful communication tool. • Strategies to craft unforgettable customer experiences. • Using gamification and technology to engage audiences. • The importance of identifying key moments for brand

en

00:15:46

How Can Internal Experts Drive B2B Content?

Content Amplified ·

2024/10/10

In this episode, we interview Kristen Bryant Smith, VP of Marketing at Help Scout. Kristen shares her insights on using internal experts to amplify B2B content strategies and how businesses can empower teams to create authentic, valuable content. What you’ll learn in this episode: • How to leverage internal experts for content creation. • The importance of aligning content with your team’s real-world expertise. • Practical strategies for encouraging reluctant team members to participate. • How

en

00:17:20

How to Pivot Your Marketing Career

Content Amplified ·

2024/10/09

In this episode, we interview Taryn Talley, a seasoned marketing consultant and former graphic designer, currently working as a fractional consultant in content and social marketing. What you’ll learn in this episode: • How to transition across different marketing roles by leveraging your core skills. • Tips on selling your experience, even when it doesn’t align perfectly with job titles. • How personal and freelance projects can help build skills that translate to marketing careers. • The

en

00:14:58

You Can't Just Be Better - Be Different

Content Amplified ·

2024/10/08

In this episode, we interview Greg Uland, VP of Marketing at Reynolds and Reynolds. Greg shares his insights on why being different is critical for successful marketing and how to ensure your brand stands out in a crowded marketplace. What you’ll learn in this episode: • Why incremental improvements aren’t enough to drive change. • How to differentiate your product in a saturated market. • The role of internal communication and collaboration in crafting unique marketing messages. • Strategies

en

00:15:38

Is AI Changing How We Write?

Content Amplified ·

2024/10/07

In this episode, we interview Joey Davis, a seasoned marketing professional with a rich background in radio and self-taught web design. Joey shares his journey from radio DJ to digital marketer, emphasizing the evolving role of AI in content creation. What you’ll learn in this episode: • How to balance AI assistance with human creativity in writing • The potential pitfalls of over-relying on AI for marketing • Why businesses should use plagiarism checkers to refine AI-generated

en

00:17:23

How Can Testimonials Build Audience Trust?

Content Amplified ·

2024/10/04

In this episode, we interview Anthony Giordano, VP of Growth Marketing at Sermo.What you’ll learn in this episode: • How to build trust with your audience through content. • Best practices for collecting and using customer testimonials. • How AI tools can improve audience insights. • Strategies for embedding authentic testimonials into marketing materials. • Creative ways to incorporate testimonials across various channels, including onboarding processes.

en

00:04:13

Making your Content More Interactive

Content Amplified ·

2024/10/03

In this extra short episode, host Benjamin Ard shares how to use AI to make your content more interactive. Here's the example: https://www.getmasset.com/articles/b2b-saas-content-writing

en

00:16:42

Is AI Ready to Replace Human Creativity?

Content Amplified ·

2024/10/02

In this episode, we interview John Korpics, Vice President, Executive Creative Director at Harvard Business Review.What you’ll learn in this episode: • How AI tools like ChatGPT and Midjourney are transforming creative processes. • The balance between human intuition and AI-generated content in media and branding. • Insights into creating a snack brand using AI at Harvard Business School’s executive program. • Challenges of using AI for content creation and where human input is still

en

00:16:06

Are You Writing Content for the Wrong Audience?

Content Amplified ·

2024/10/01

In this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads. What you’ll learn in this episode: • Why focusing content on existing customers can be more valuable than prospect-driven strategies. • How customer-centric content can drive lead generation without gimmicks. • The importance of authenticity and transparency in building trust with your

en

385 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...