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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:35:10

Ep 420: Innovating The Cheese Puff: Ffups Sam...

DTC Podcast ·

2024/07/08

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth. https://ffups.com Key

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00:26:31

Ep 419: Google Ads Brand Bidding Do's and Don'ts with...

DTC Podcast ·

2024/07/05

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI. Key Takeaways: Incrementality Analysis: Learn how to determine the true value of branded search traffic. Segmentation

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00:32:48

Bonus: How DTC Brands are Scaling Word of Mouth...

DTC Podcast ·

2024/07/03

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers. Start snowballing: https://socialsnowball.io Key Insights: Modern vs. Legacy Affiliates: Understanding the evolution of

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00:49:14

Ep 418: Building a Global, Omnichannel Apparel Brand...

DTC Podcast ·

2024/07/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru. PakaApparel.com Key Insights: Omnichannel Strategy: Integrating physical retail with a strong digital foundation. Customer

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00:33:28

Ep 417: Build Your Own Brand GPT (and Maybe Your...

DTC Podcast ·

2024/06/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency. In this episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform their workflow and ad creation processes. Key Insights: Custom GPTs for Efficiency: Evan and Braydon discuss how they've built custom GPTs to act as virtual assistants, managing

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00:38:59

Ep 416: Sarah Carusona Tames The Omnichannel Beast...

DTC Podcast ·

2024/06/24

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into her strategies for scaling brands, managing large marketing budgets, and the critical importance of omni-channel marketing. Catch Sarah at C-Suite

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00:16:29

Ep 415: The Gucci and Ralph Lauren of Email Design...

DTC Podcast ·

2024/06/21

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Jordan Gordon from Pilothouse, a leader in email marketing strategy. In this episode, Jordan shares insights on how to simplify email design for better performance and manageability. Key Topics Discussed: Single Destination Emails: Optimizing performance with simple, single-focus emails. Content-Rich Emails: Creating engaging emails that act as mini category pages. Industry Examples:

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00:33:54

Bonus: Has AI Triggered a "Generational Cull" of...

DTC Podcast ·

2024/06/19

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re diving deep into the future of SaaS with Richard Jones, the CRO of Wunderkind. Wunderkind is a pioneering performance marketing solution, leveraging AI to drive revenue for e-commerce brands. In this episode, Richard shares his bold prediction of an impending generational shift in the SaaS industry, driven by AI and its potential to replace human-centered workflows with outcome-based

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00:35:31

Ep 414: Ben Kruger, The Rogue Ex-Googler on His Side...

DTC Podcast ·

2024/06/17

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and maximize profitability. Key Insights: Transition from Google to Meta Ads: Why Ben shifted his ad strategy and the results. Cost Caps Strategy: How Ben

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00:22:47

Ep 413: Is Your Amazon Ad Account...

DTC Podcast ·

2024/06/14

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics. In this episode, we discuss: Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how

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00:42:01

Ep 412: Scaling Sour – Rotten's Michael Fisher on...

DTC Podcast ·

2024/06/10

Subscribe to DTC Newsletter - https://dtcnews.link/signupMichael Fisher, founder of Rotten, discusses his journey of creating a better-for-you candy brand that still tastes delicious. He shares his inspiration for starting Rotten, the challenges of getting the product to market, and the importance of meeting and exceeding customer expectations. Fisher also talks about the reformulation of the product and the focus on texture and sourness. He discusses the go-to-market strategy, including a new

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00:20:48

Ep 411: Crushing the Drop Model on Meta Ads + Q4...

DTC Podcast ·

2024/06/07

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today, we're joined by Taylor, Nate, and Jacob from Pilothouse's Meta Ads team, who delve into the effective use of the Drop Model and early Q4 planning for DTC brands. Mastering Product Drops: Discover how leveraging the Drop Model can create urgency, drive engagement, and boost sales. Q4 Planning Essentials: Learn why starting your Q4 planning early is crucial and how it can help you manage

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00:46:38

Ep 410: HexClad's Head of Advertising, Cam Bush Talks...

DTC Podcast ·

2024/06/03

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships. In this episode, Cam shares his journey

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00:23:29

Ep 409: The Art of AOV – Master Pre-Purchase Upsells...

DTC Podcast ·

2024/05/31

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy. Key Insights: Importance of Upsells: Learn why upsells are crucial for e-commerce success, especially in off-peak seasons. Effective Strategies: Discover the anatomy of a successful single SKU upsell and how to

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00:32:25

Bonus: How BrüMate's Hans Harris drives RESILIENT...

DTC Podcast ·

2024/05/29

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention:

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00:29:56

Ep 408: Boost Your Sales with Strategic Giveaways -...

DTC Podcast ·

2024/05/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales and reducing customer acquisition costs through his agency. Key Insights: Strategic Giveaways: Learn how to leverage giveaways, including high-value

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00:25:47

Ep 407: YouTube Ads Full Funnel Breakdown with Kari...

DTC Podcast ·

2024/05/24

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have. You'll hear: Going All In On YouTube: Why Anyday now spends more on YouTube than Search. Organic foundation, campaign

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00:31:25

Bonus: Glamnetic's Kevin Gould Gets Proactive About...

DTC Podcast ·

2024/05/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer

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00:32:42

Ep 406: Studs.com Anna Harman Owns the Earscape,...

DTC Podcast ·

2024/05/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role

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00:22:52

Ep 405: Navigating Email Landmines + Bot Click...

DTC Podcast ·

2024/05/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on

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