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PODCAST

Ecommerce Society Podcast

Kerrie A. Fitzgerald

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your

business marketing

All Episodes

52:20

Create systems with your subscription box business...

Ecommerce Society Podcast ·

2021/12/07

Today we’re talking with subscription box systems and operations expert Becky Hoy. Have you ever felt like you spend tons of time working but never accomplish anything? Or feel behind schedule or underwater? Rest assured we have all been there. Becky is sharing some major tips on how to organize, streamline and create better systems in your business so you can get your time back. As the creator and owner of Brave Crate, Becky curates unique monthly deployment countdown boxes for military spouses.

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35:57

Bonus: Top Ten Mistakes You Made For Black Friday...

Ecommerce Society Podcast ·

2021/12/03

After a week of seeing so many mistakes during the black friday and cyber monday sales, I wanted to help you by putting together a list of the top ten mistakes and how to NOT make them next year!

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49:25

How to Get “Retail-Ready” - Product-Based...

Ecommerce Society Podcast ·

2021/11/30

Today we dive into all things RETAIL! Have you ever thought about your gorgeous products being on a Target or Nordstrom shelf? Today’s guest is Maureen Mwangi. Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. In this episode we dive into: Three phases of a

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49:03

From Director of Sales for Kate Somerville Skincare...

Ecommerce Society Podcast ·

2021/11/23

From director of sales and star esthetician trainer to brands like Kate Somerville and the Four Seasons Hotel in Maui, to creating her own skincare brand. In this week’s episode we talk with one of my amazing 1:1 clients, Jess Iturzaeta of Simply Jess Skincare. In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the

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01:11:54

Slay & Scale Student- How Authenticity & Tiktok are...

Ecommerce Society Podcast ·

2021/11/16

On this week’s episode of the 6 figure product business podcast we are talking all things, overcoming self doubt and showing up as your authentic self on social media with Allie Ruby. Allie is the artistic genius behind Pseudo Force Studio, an unfiltered paper goods shop for “badass people.” Allie is also one of the superstar students from my signature course, The Slay & Scale Product Academy. She showed up, put in the work throughout the course and her business is thriving. In this episode we walk

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58:18

A Look Inside my $47,000 Holiday Season For My...

Ecommerce Society Podcast ·

2021/11/11

On this week’s episode of the 6 figure product business podcast we are talking all things, crushing your holiday season. I walk you through the strategies I took to make a $47,000 holiday season for my subscription box business, The Dapper Dog Box. This was my 3rd and final holiday season of owning that business and by the third year I had it down. In this episode we walk through: The marketing strategy I used to make $47,000 in (Oct-Dec) with zero ads How I upsold my existing subscription box

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59:01

Part 2: Master The Art of Organic Marketing So You...

Ecommerce Society Podcast ·

2021/11/09

In this two part series I am diving deep into my speciality and area of expertise, organic marketing. I am breaking this interview into two parts because there is so much valuable information that I want to share with you. If you haven't listened to part 1 which was on last week's episode, please do listen to that episode first. Are you a subscription box business or Shopify ecommerce store who is tired of throwing money down the drain on facebook ads that just dont work? Or maybe you think you NEED

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45:58

24 Instagram Reels Content Ideas and Why Your Product...

Ecommerce Society Podcast ·

2021/11/05

EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 Welcome to a bonus edition of the 6 figure product business podcast. In this episode I am diving into: Why your subscription box and ecommerce business needs to be on instagram reels The importance of short form video content and how it creates connection with your audience Why people buy from brands and not

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44:41

Master The Art of Organic Marketing So You Don‘t Need...

Ecommerce Society Podcast ·

2021/11/02

Are you a subscription box business or Shopify ecommerce store who is tired of throwing money down the drain on facebook ads that just dont work? Or maybe you think you NEED to do ads to get customers but you just have no idea how to do it. The worst part is that with the recent IOS changes to apple, its harder than ever to create ads that reach people. There has literally never been a better time to set your business up for success by implementing organic marketing strategies that ensure your

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55:45

Bonus: I Created and Launched a Childrens Book on...

Ecommerce Society Podcast ·

2021/10/28

I launched a childrens book on Amazon and I want to share the WHY behind this story. You can grab your copy here https://www.amazon.com/dp/B09JQ4BSVT It makes a perfect kids book for your own kid or as a holiday gift/birthday gift for friends and family. The age range is 2-8 ( for those of you who read to your kids and for older kids who can read on their own) Thank you for your support.

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01:08:22

How To Work With Influencers At Any Budget with...

Ecommerce Society Podcast ·

2021/10/26

Ever wondered what it’s like to partner and collaborate with an influencer? One of the most popular questions I get asked every day is “how do I work with influencers?” On today’s episode we have Sydney Johnson, an influencer who has been working with brands since 2017. We dive deep into influencer marketing, from an influencer perspective and Sydney is sharing all the dirt. We talk about everything from: How she became an influencer How she started to get paid for collaborations The best practices

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40:22

Bonus Episode: How Your Instagram Content & Design...

Ecommerce Society Podcast ·

2021/10/20

EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 If you feel like you don't have time to put into your instagram posts or feed, or maybe you just cannot crack the IG code, this episode is perfect for you. In this BONUS episode, I talk about the importance of your branding and vibe on Instagram and mistakes you are making that are causing your dream followers to NOT

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49:34

10 Steps To Getting Over Your Fear Of Video

Ecommerce Society Podcast ·

2021/10/19

If you are a video-phobe, then this episode is made for you. I walk you through 10 steps to getting over your fear of video for your product-based business. In this episode I share 10 easy steps you can implement today to get started on video. How to prepare mentally before committing to video How to plan your video content Simple tools to make recording easier A few ways to feel more confident and comfortable on camera Grab My Video Resources To Help You 30 Reels & Tiktok Ideas Grab this for

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41:37

A Product Business Guide To Being Featured In The...

Ecommerce Society Podcast ·

2021/10/12

Have a dream of being featured on Brit & Co, or Forbes, or Goop, maybe Martha Stewart Living but you have absolutely no clue how to make that happen? Well you are in for a treat my friend because on today’s episode we have a PR mentor and pitching expert, who is spilling the tea and sharing her inside secrets on getting PR features. Gloria Chou is a PR mentor and pitch guru who teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™ Gloria’s method

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37:46

Create A Scroll Stopping Customer Experience- Case...

Ecommerce Society Podcast ·

2021/10/05

When a shop nails their branding and creates an experience so unique, people line down the street to get their photo taken in front 🥂 Drumroll….. Peggy Porschen Cake Shop in London. This episode is all about how this cake shop in London creates a spectacular outdoor space and creating it into an instagrammable frenzy. This frenzy helps explode their visibility. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers,

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01:00:21

Increasing Sales by 100% - Beauty Subscription Box...

Ecommerce Society Podcast ·

2021/09/28

My signature course, The Slay & Scale Product Academy helps e-commerce business owners learn the ways to increase traffic, sales and customers so you can get to $5-$10,000 months in your business. Slay & Scale Product Academy alumni, Tracy Ftacek talks to me about her journey as a hair industry educator and multi passionate product business owner. She is the owner and CEO of Pretty Set Go, a subscription Box that's revolutionizing the beauty industry. Since joining Slay & Scale Product

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27:17

The Slay and Scale Product Academy Course Is Open For...

Ecommerce Society Podcast ·

2021/09/24

ENROLL IN SLAY AND SCALE BELOW https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy In this special bonus episode I walk you through my new course that is currently open for enrollment, The Slay and Scale Product Academy. The doors close September 29th. Where You Can Find Me: Subscribe to the Podcast Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald

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39:36

How To Determine Your Ideal Customer in 4 Steps- for...

Ecommerce Society Podcast ·

2021/09/21

Are you struggling to make sales? Are you struggling to truly understand WHO you are actually selling to? If you are nodding yes, then this episode is perfect for you. In this week’s episode we dive into all things, “Knowing & Attracting Your Ideal Customer.” WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product

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26:27

The #1 mindset hack you need to master for...

Ecommerce Society Podcast ·

2021/09/14

Welcome to the 46th episode of The 6 Figure Product Business Podcast. On this week’s episode we dive into all the things “mindset.” Mindset is something that isnt as sexy like driving traffic or crushing it on instagram, but it’s something that takes mastering if you want to create a successful business. In this episode I dive into One thing that you can do to change your mindset today! WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want

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37:03

How to Create a More High End & Luxury Brand For Your...

Ecommerce Society Podcast ·

2021/09/07

Welcome to the 45th episode of The 6 Figure Product Business Podcast. On this week’s episode we dive into all the things you need to master if you want your brand to be more luxury or high end. This episode is perfect for you if you are a current product-based business and you are looking to transform your brand into more lux or high end or if you want to start a high end business. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to

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266 results

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