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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

9:15

Study shows slow sites don't just affect Google

SEO Is Not That Hard ·

2024/09/02

Send us a textLink to study: https://medium.com/ft-product-technology/a-faster-ft-com-10e7c077dc1cSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show C...

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11:30

Leapfrog Rank and Rent

SEO Is Not That Hard ·

2024/08/30

Send us a textWant to know how to supercharge your rank and rent websites? Discover how Leapfrog Rank and Rent can transform your lead generation game by blending SEO with PPC for maximum impact. Join me, Ed Dawson, as we explore this innovative twist on the traditional rank and rent model, popularized by John Dykstra.In this episode, we'll break down the essentials of the rank and rent strategy and uncover how using PPC ads can catapult your site to the top of search results, ensuring a stea...

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11:43

My Case Study Has Changed!

SEO Is Not That Hard ·

2024/08/28

Send us a Text Message.Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the strategic moves behind growing and eventually cashing in on a high-performing site, and why transparency in sharing successful case studies can be a double-edged sword. This episode is loaded with practical SEO insights and entr...

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8:02

There are no quick fixes in SEO

SEO Is Not That Hard ·

2024/08/26

Send us a Text Message.Unlock the secrets behind the long-term success in SEO and understand why the allure of quick fixes often leads to disappointment. If you're looking to build a sustainable online presence, this episode is your roadmap. We break down the recent August 2024 core update and use it as a case study to illustrate why recoveries from significant algorithm changes require both patience and consistent effort. You'll learn why trusting self-proclaimed gurus promising instant resu...

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12:21

SEO A to Z - part 27 - "200 (OK) to #"

SEO Is Not That Hard ·

2024/08/23

Send us a Text Message.Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover why the 200 OK code is the linchpin of successful HTTP requests, ensuring that Googlebot and web browsers recognize and serve your content seamlessly. Learn the nuances of the 301 redirect, a critical tool for forwarding all rank...

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13:45

SEO A to Z - part 26 - "Web Crawler to Zero Volume...

SEO Is Not That Hard ·

2024/08/21

Send us a Text Message.Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demystify how Googlebot indexes new content, the critical role of web hosting in your site's performance, and the nuanced craft of web scraping. Get ready to dive deep into the technical underpinnings that keep your online presence ro...

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13:15

SEO A to Z - part 25 - "UGC Link to VPN"

SEO Is Not That Hard ·

2024/08/19

Send us a Text Message.Want to protect your site from Google penalties and improve your SEO game? Join me, Ed Dawson, in part 25 of our SEO A to Z series as we explore the intricacies of UGC links, unnatural links, URLs, and user experience (UX). Learn how to leverage user-generated content links to safeguard your site, understand why Google may penalize unnatural links, and grasp the importance of clean, navigable URLs.We'll also uncover the critical role of user experience in SEO success. D...

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16:50

SEO A to Z - part 24 - "Taxonomy to Transactional...

SEO Is Not That Hard ·

2024/08/16

Send us a Text Message.Unlock the secrets to mastering SEO with Ed Dawson in this enlightening episode of "SEO is Not That Hard." Ever wondered how to make your website a user-friendly haven and Google-friendly powerhouse? We'll reveal the importance of taxonomy in organizing your content and the essentials of technical SEO, including crawlability, indexability, page speed, and sitemaps. You'll also gain a clear understanding of terms of service from both Google's perspective and your own leg...

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3:23

EMERGENCY PODCAST - Google August 2024 Core Update...

SEO Is Not That Hard ·

2024/08/15

Send us a Text Message.Google today launched the rollout of their August 2024 Core Update.The rollout will take up to 1 month to complete.Will this help sites affected by the Helpful Content Updates?Googles Blog Post announcing the update - https://developers.google.com/search/blog/2024/08/august-2024-core-update?hl=enGoogles updated advice on dealing with core update changes - https://developers.google.com/search/updates/core-updatesSEO Is Not That Hard is hosted by Edd Dawson and brought to...

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14:21

SEO A to Z - part 23 - "Social Traffic to...

SEO Is Not That Hard ·

2024/08/14

Send us a Text Message.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeo...

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11:27

SEO A to Z - part 22 - "SEO Testing to Snippet"

SEO Is Not That Hard ·

2024/08/12

Send us a Text Message.What if you could turn your SEO efforts into a science experiment? Today on "SEO is Not That Hard," Ed Dawson dives into part 22 of our SEO A to Z series, guiding you through the nuances of SEO testing and snippet optimization. You'll learn how to scientifically test changes on your site to determine what truly impacts your traffic levels, especially if you're managing numerous similar pages like those on an e-commerce website. Ed introduces you to powerful platforms li...

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11:40

SEO A to Z - part 21 - "SaaS to SEO"

SEO Is Not That Hard ·

2024/08/09

Send us a Text Message.Ever wondered how the landscape of digital marketing is transforming with SaaS and SEO? Join me, Ed Dawson, as I unpack the game-changing benefits of software as a service and its pivotal role in evolving digital strategies. Learn how Schema can fine-tune your content for Google's ever-watchful eyes and discover the ins and outs of web scraping to enhance your data game. Whether you're curious about why SaaS platforms like Canva and Calendly are indispensable or how str...

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14:33

SEO A to Z - part 20 - "Query Deserves Freshness to...

SEO Is Not That Hard ·

2024/08/07

Send us a Text Message.Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demands new content and show you when freshness really matters. Plus, learn the ins and outs of the "rank and rent" strategy—a lucrative method for generating leads in local service niches. With practical advice on rank tracking and ...

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13:46

SEO A to Z - part 19 - "Penguin to Python"

SEO Is Not That Hard ·

2024/08/05

Send us a Text Message.Imagine transforming your SEO strategy with proven techniques that stand the test of time. Join me, Ed Dawson, as I recount the seismic shift brought about by Google's 2012 Penguin update and how it revolutionized my approach to link-building. Discover the power of Google's "People Also Ask" feature for extracting valuable keyword insights, and learn why personalization factors like location and search history are crucial for achieving the best search results. Get the i...

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11:47

SEO A to Z - part 18 - "Page to Penalty"

SEO Is Not That Hard ·

2024/08/02

Send us a Text Message.Ever wondered what Google truly perceives as a document? Join me, Ed Dawson, as we unlock the secrets to what actually influences your webpage's performance in the latest episode of "SEO is Not That Hard." Get ready to uncover how Google views PDFs, images, and more as documents and why page speed is not just a technical detail but a game-changer for your website's user experience and ranking. Learn how employing content delivery networks can make your site lightning fa...

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11:50

SEO A to Z - part 17 - "Off-page SEO to Outreach Link...

SEO Is Not That Hard ·

2024/07/31

Send us a Text Message.What if you could supercharge your SEO efforts without relying solely on link building? In this episode, discover the untapped potential of off-page SEO techniques that go beyond the basics. Join me, Ed Dawson, as I share my 20 years of experience in SEO, affiliate marketing, and entrepreneurship. We explore how content marketing, social media promotion, and setting up your Google My Business profile can significantly enhance your website's visibility. Plus, learn about...

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13:17

SEO A to Z - part 16 - "Niche to Noindex"

SEO Is Not That Hard ·

2024/07/29

Send us a Text Message.Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of Google's Helpful Content Update on the niche site community. We’ll break down how to capitalize on your interests, navigate the challenges posed by named updates, and leverage naked links for exact match domains. Plus, you’ll get m...

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14:42

SEO A to Z - part 15 - "Main Content to Multivariate...

SEO Is Not That Hard ·

2024/07/26

Send us a Text Message.Could your website be underperforming without you even knowing it? Today, on "SEO is Not That Hard," I'm Ed Dawson and we're going to unlock the secrets behind effective SEO strategies that can transform your online presence. This episode kicks off with the power of main content (MC) and why it's the lifeblood of your webpage, driving user engagement through text, images, videos, and interactive tools. We’ll demystify the dreaded manual penalties from Google and walk yo...

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14:49

SEO A to Z - part 14 - "Link Profile to LSI Keywords"

SEO Is Not That Hard ·

2024/07/24

Send us a Text Message.Ready to unravel the secrets of SEO and skyrocket your website’s rankings? Join me, Ed Dawson, on "SEO is Not That Hard" where we demystify SEO from link profiles to LSI keywords. Discover how your website's link profile can either boost or harm your SEO efforts and understand the risks involved in link selling and link spam, including the dreaded Google penalties. We'll also delve into the world of large language models like ChatGPT and underscore the importance of fac...

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14:30

SEO A to Z - part 13 - "Landing Page to Link Juice"

SEO Is Not That Hard ·

2024/07/22

Send us a Text Message.Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can be both the first point of entry and specialized tools for targeted marketing. Learn the art of collecting pre-qualified contact details for high-value services, and discover how offering enticing lead magnets like ebooks or onli...

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361 results

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