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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

18:23

174 - 5 Tips for Using Trends in Jewelry Marketing

Marketing With Laryssa ·

2022/05/16

In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business. Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I'm going to share with you 5 tips. Links from the episode:Transcript: https://joyjoya.com/trends-jewelry-marketing Episode #169:

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48:12

173 - Interview With Dana Bronfman on Responsible...

Marketing With Laryssa ·

2022/05/09

In this episode, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic. Dana works with a small team of master jewelers in New York to create each piece from reclaimed and fairmined gold, as well as carefully-chosen, responsibly-sourced diamonds and gemstones. She's also been a Fairmined Licensee since 2016. Dana's considered a leader in responsible sourcing in the industry, and she regularly contributes to industry

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29:43

172 - Livestream Shopping for Jewelry Brands

Marketing With Laryssa ·

2022/05/02

In this episode, I talk about the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conclave event, and the thing I loved most about giving this presentation was the audience feedback and collaborative discussion at the end. A number of retailers in the room chimed in to share their experiences about how powerful livestream content has been for their businesses, not just during COVID,, but also now with customers craving flexibility and

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49:12

171 - Interview With Megan Crabtree, Founder of...

Marketing With Laryssa ·

2022/04/25

In this episode, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry retail and manufacturing space. She's a true industry veteran. She's personally provided training to more than 1,500 jewelry retailers throughout the US & Canada. She's traveled the world and visited jewelry factories to solve quality

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28:32

170 - 5 Misconceptions About Jewelry Marketing Data

Marketing With Laryssa ·

2022/04/18

In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it. Links mentioned in this episode: Transcript: https://joyjoya.com/jewelry-marketing-data Sparkle Award: https://sparkleaward.com Tiffany's custom boxes: https://hypebeast.com/2022/4/tiffany-co-renewed-elevated-jewelry-box

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49:03

169 - Interview With Sophie Simon, Gemologist and...

Marketing With Laryssa ·

2022/04/11

In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie's a master at colored gemstones, and her passion for them shines and sparkles. She's also extremely experienced in many different facets of the jewelry industry. In this episode, we chat about Sophie's amazing and eye-opening experiences in the world of gemstone sourcing. She shares details about the forces impacting today's gemstone producers as well as the importance of transparency in the supply chain

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37:16

168 - Understanding SEO Keywords for Jewelry Brands

Marketing With Laryssa ·

2022/04/04

In this episode, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should they go? These are all questions I'll answer in this episode. Links from the episode: Transcript - https://joyjoya.com/seo-keywords-for-jewelry Episode #41 - https://joyjoya.libsyn.com/41-3-seo-copywriting-tips-for-jewelry-brands Episode #132

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01:16:32

167 - Interview With Ecommerce + Email Marketing...

Marketing With Laryssa ·

2022/03/28

In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!! Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the

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27:03

166 - 10 Tips for Better Welcome Emails

Marketing With Laryssa ·

2022/03/21

In this episode, I share 10 tips for sending better Welcome emails. What's a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don't already have a Welcome email or series, then I highly recommend you make that a top marketing priority when you're finished with this episode. It's that important! Links mentioned in this episode: Success With Jewelry - https://www.successwithjewelry.com/ Sparkle Award - https://sparkleaward.com

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48:43

165 - Interview With Jewelry Marketer Liz Kantner -...

Marketing With Laryssa ·

2022/03/14

I share my interview with jewelry marketer Liz Kantner. It will be the second time Liz will be joining me on the podcast (episode #92 is our first interview), and today we're also going to be sharing a very exciting announcement about a collaboration that Liz and I will be doing. Liz shares her top five areas of focus for jewelry marketing in 2022. Links mentioned in this episode Success With Jewelry Webinar Series - https://www.successwithjewelry.com/ Stay Gold Collective -

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23:31

164 - 5 Tips for YouTube in Jewelry Marketing

Marketing With Laryssa ·

2022/03/07

In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively. If you're optimizing your videos and being smart and strategic about choosing which content to post, you can attract your target customer. Keep listening for the details. Link to transcript: https://joyjoya.com/youtube-jewelry-marketing Link to Sparkle Award screenshot: https://imgur.com/a/A0oSMPN

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32:40

163 - How to Have More Fun With Jewelry Marketing

Marketing With Laryssa ·

2022/02/28

In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is "How to Have More Fun With Jewelry Marketing". I feel pretty passionate about this particular topic for two reasons: 1) in my interactions with jewelry brands, I find that too many of them take their brands and marketing too seriously and 2) the data shows that consumers want to be entertained, to have fun with brands. So how can you start having more

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45:22

162 - Guest Anna Samsonova Talks Jewelry Merchandising

Marketing With Laryssa ·

2022/02/21

In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning. I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like: - The role that merchandising

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19:15

161 - 5 Instant Email Marketing Upgrades for Jewelry...

Marketing With Laryssa ·

2022/02/14

In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there's always something that every brand - from the solopreneur jewelry designer to the multi-million-dollar jewelry brand - can be doing to instantly optimize the deliverability and effectiveness of their email campaigns. A few small tweaks can make a major difference while you're

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46:13

160 - Interview With Wendy Pease, Expert in Global...

Marketing With Laryssa ·

2022/02/07

In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she's worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy's the author of the book "The Language of Global Marketing" as well as the host of the

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20:10

159 - 10 Outdated Social Media Marketing Tips for...

Marketing With Laryssa ·

2022/01/31

In this episode, I share 10 outdated social media marketing tips for jewelry brands because the world of social media is constantly evolving, and if you don't have someone like me in your corner day-in-and-day-out, it can be very hard to keep up with all the changes. Who wants to be spending time reading news about Instagram and TikTok? I don't know very many people who do. So listen to this episode and find out how you can get out with the old and start being more current with all your social

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17:49

158 - How to Do "Social Listening" for Your Jewelry...

Marketing With Laryssa ·

2022/01/24

In this episode, I answer the question, "What is social listening?". All jewelry brands need to know about social listening - not only about what it is but also about how they can best leverage it for their brands. So listen to this episode to learn more about this tool, which will be very important in 2022 and beyond.

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20:47

157 - Are You Micromanaging Your Jewelry Marketing?

Marketing With Laryssa ·

2022/01/17

In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore this episode because you think, "Oh, I don't micromanage, and this doesn't apply to me", hear me out! Even if you're a solopreneur, and you don't have a team of people, you might actually be micromanaging yourself. If you work with freelancers, interns, vendors, business partners, etc., you might be micromanaging them. When you micromanage, you risk

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22:28

156 - 5 Predictions for Jewelry Marketing Trends in 2022

Marketing With Laryssa ·

2022/01/10

In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be communicating with them? Listen up for a look into my crystal ball. I also uploaded an ebook version of this podcast to the Joy Joya website. If you'd like to have a handy PDF reference guide to all of this year's predicted jewelry marketing

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28:40

155 - 5 Tips for Setting 2022 Goals for Your Jewelry...

Marketing With Laryssa ·

2021/12/20

I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your business, then you won't be able to see the way ahead - both for the short term and the long term. If you want to set yourself up for success in the coming year, then you'll definitely want to listen to this episode and take note of my five tips.

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374 results

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