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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

43:21

#539: Exploring Loyalty: Insights from David Slavick...

Let"s Talk Loyalty ·

2024/05/22

David Slavick is Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. We enjoy the deep dive into partnerships, programme commercials and programme manager pain points.Hosted by Amanda CromhoutShow Notes:1)⁠⁠⁠⁠⁠⁠⁠David Slavick2)⁠⁠⁠⁠⁠⁠⁠ Ascendant Loyalty Marketing

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13:13

#538: Are Micro-redemptions All that and a Bag of Chips?

Let"s Talk Loyalty ·

2024/05/21

This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin andAaronDauphinee back together again.This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).In this episode, Bill andAaronbuild upon last week’s episode that looked at the importance of attainable rewards but with a tint towards aspirational and experiential

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36:23

#537: Singapore Airlines Launches Kris+ in Australia

Let"s Talk Loyalty ·

2024/05/16

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+, the lifestyle rewards app of Singapore Airlinesfrom KrisFlyer, the rewards programme of Singapore Airlines Group.Australia is the largest market for Singapore Airlines outside of its home base, and we were thrilled with the opportunity to hear about their achievements in such

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46:12

#536:Gen-Z Loyalty Unveiled: Exploring VOXI Drop

Let"s Talk Loyalty ·

2024/05/15

This episode focuses onVOXIDrop –Vodafone UK’s multi-award winning Gen-Z targeted surprise and delight loyalty programme.With Matt Eldridge and Jonny Greenslade-Cross, theVOXIProposition andVOXIDrop Proposition Leads. They are both telco loyalty specialists – Matt has delivered a number of successful loyalty initiatives over the years. In 2012 he launched “Additions” - Carphone Warehouses’ innovative loyalty program, he then led EE’s loyalty strategy for a number of years before moving toVOXIin

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17:02

#535: Attainable Rewards Leads to Retainable Customers

Let"s Talk Loyalty ·

2024/05/14

This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again.This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).In this episode, Bill and Aaron focus in on the importance of attainable rewards, both from the strategy and redemption experience perspective.The two offer a set of real world

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38:52

#534: Meet adjoe - Exciting Adtech that Rewards...

Let"s Talk Loyalty ·

2024/05/09

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today, we're featuring an innovative adtech company called adjoe, which has just joined us as a partner and sponsor of our show.adjoe is a leading advertising and monetization platform providing loyalty programme operators with compelling content that uses the power of "rewarded gaming" to grow bottom-line loyalty revenue through everyday fun!adjoe has already raised more than $100mn in

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47:22

#533: Culture Drives Innovation - Dan Murphys

Let"s Talk Loyalty ·

2024/05/08

Today, a conversation unfolds with Diana Sinclair, who holds the role of Senior Loyalty Manager at Dan Murphys. With over 15 years of experience in client and agency domains, Diana has cultivated expertise in CX, CRM, Loyalty, and Direct Marketing.As a strategic leader, Diana prioritizes a 'customer first' ethos, enabling her to spearhead innovation and transformative initiatives. Presently, she assumes the helm of the My Dan’s loyalty program at Dan Murphy’s.The upcoming discussion with Diana

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11:55

#532: A List That is Rather ‘Rewarding’ for Your Members

Let"s Talk Loyalty ·

2024/05/07

Aaron Dauphinee from the Loyalty Academy’s faculty is flying solo in this week's episode of the "Wiser Loyalty" podcast series while Bill Hanifin is flying homeward after being on assignment this week.This week’s podcast kicks-off a new month of constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).In this episode, Aaron sets the stage for the month at a 50K foot level by listing off a series of key considerations

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32:40

#531: Finnair Launches Finnair Plus

Let"s Talk Loyalty ·

2024/05/02

Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.Show Notes:1) Finnair2) Valter Sandell3) Finnair Plus4) Watch the full video interview at

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43:10

#530: Let's Talk Loyalty - in SPANISH!

Let"s Talk Loyalty ·

2024/05/01

Today’s episode of Let's Talk Loyalty is perhaps our most exciting announcement to date in terms of our content plans.Alex Saul is today's guest, an industry leader with a loyalty career that spans more than twenty-five years in various countries across Latin America, leading some of the biggest programs on the continent.Listen to hear our BIG news, which is truly both a podcast and loyalty industry innovation, that brings together the best of Alex’s loyalty expertise, market insights and native

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19:23

#529: Some Say it’s [Loyalty] at the Top and That It...

Let"s Talk Loyalty ·

2024/04/30

This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today areAaronDauphinee and Bill Hanifin from the Loyalty Academy faculty.In this episode,Aaronand Bill provide a topline re-cap of conversations they had while both on assignment the week prior in Dubai, UAE and the USA, respectively.A common set of themes arose while they were across continents related to

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29:53

#528: Royal Automobile Club Victoria Shares...

Let"s Talk Loyalty ·

2024/04/25

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video onwww.Loyalty TV.We’re back today in Australia with a brand and business that was founded way back in 1903.TheRoyal Automobile Club Victoriaoffers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.To learn how they drive member engagement and retention for this iconic

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46:12

#527: Understanding Loyalty in Europe 2.0

Let"s Talk Loyalty ·

2024/04/24

Today’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0.I talk toCharlieHills,, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both fromMandoConnect. They are accompanied byNick Fishbourne, Group Account Director of YouGov.The whitepaper covers 24 European countries and proves that Europe is not a homogenous loyalty marketThree key highlights are that loyalty is playing an important role in

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17:38

#526: Creating Consistent Digital-led and Human-led...

Let"s Talk Loyalty ·

2024/04/23

In this week’s episode of the “Wiser Loyalty” podcast series⁠⁠Bill Hanifin⁠and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum.Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person.Successful

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35:13

#525: The Bonus Awards Celebrate Loyalty Excellence...

Let"s Talk Loyalty ·

2024/04/18

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany. Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in

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37:17

#524: Unlocking Loyalty: Inside Canon Club's Journey...

Let"s Talk Loyalty ·

2024/04/17

This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA. Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. WithBethSimpson, the Customer Marketing Senior Manager at Canon Europe.Bethhas over 20 years’ marketing experience, working in consumer electronics, membership and travel. She loves working on brands that customers are passionate

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18:02

#523: Speed of Success by Way of Velocity of Earn

Let"s Talk Loyalty ·

2024/04/16

This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are⁠⁠Bill Hanifin⁠and Aaron Dauphinee from the Loyalty Academy faculty.In this episode, Bill and Aaron discuss a key component to creating successful customer loyalty from your rewards program – the speed at which members accumulate enough points to be able to redeem for rewards is the earn velocity.It

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00:52:02

510: Epsilon UK Launches the Epsilon Loyalty Index...

Let"s Talk Loyalty ·

2024/03/14

This episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV.Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers. Joining me today to share

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00:42:26

#509 : Strategic Partnerships & Loyalty Manager ANZ Bank

Let"s Talk Loyalty ·

2024/03/13

Join us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table.Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh

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00:16:53

#508: Loyalty Business Models with Control as the Key...

Let"s Talk Loyalty ·

2024/03/12

Aaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again.Aaron provides a topline introduction to three 'traditional' loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary,

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220 results

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