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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

41:23

BYP 287: How Phillip Stutts Launched His Book Despite...

Brand You Personal Branding ·

2021/05/26

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your

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28:19

BYP 286: How To Craft A Killer (Book) Offer

Brand You Personal Branding ·

2021/05/19

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for

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26:06

BYP 285: How I'm Writing the Press Releases, Press...

Brand You Personal Branding ·

2021/05/12

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get

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26:37

BYP 284: What I’m Doing RIGHT NOW To Prepare for My...

Brand You Personal Branding ·

2021/05/05

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you’ll get insights into: What the process for recording my audiobook has been like Why this project has been a struggle A checklist of things I need to get done before next week If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram:

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36:49

BYP 283: The Right Way To Getting Featured on...

Brand You Personal Branding ·

2021/04/28

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug’s conference and I’ve followed her work ever since. Mai-kee is doing amazing things in and for the

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33:45

BYP 282: Bestselling Author Tucker Max's Predictions...

Brand You Personal Branding ·

2021/04/21

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book. Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books. In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space. Connect with Me: Web -

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30:03

BYP 281: How to Put Yourself First and Take Control...

Brand You Personal Branding ·

2021/04/14

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn’t sleeping, moving her body, or respecting who she was as a person. When she committed to

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28:30

BYP 280: How To Take Charge Of Your Creative Battles...

Brand You Personal Branding ·

2021/04/07

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation

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37:20

BYP 279: How To Care For Your Soul with Josh Finley

Brand You Personal Branding ·

2021/03/31

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we’ve been having and just have a conversation with this great friend. Josh is one of the

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26:00

BYP 278: The Common Path to Uncommon Success with...

Brand You Personal Branding ·

2021/03/24

John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, “Do the things that don’t scale” and he lives that out. This is a value we should all take to

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33:36

BYP 277: How To Go From Hidden Gem To Household Name...

Brand You Personal Branding ·

2021/03/17

Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly

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38:41

BYP 276: How To Monetize Your Brand Using High Ticket...

Brand You Personal Branding ·

2021/03/10

Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we’re having a conversation on how to apply those strategies—specifically

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34:27

BYP 275: The Key To Making A Quantum Leap In Your...

Brand You Personal Branding ·

2021/03/03

Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn’t always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn’t until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but

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31:31

BYP 274: How to Use Visual Style To Sell Onstage or...

Brand You Personal Branding ·

2021/02/24

Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen. This image side of personal branding is not my expertise, but I know how important it is. That’s why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She

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30:39

BYP 273: Wealth, Worth, and the Permission to Prosper...

Brand You Personal Branding ·

2021/02/17

Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply. Ray also taught me that an abundance of money won’t fix a poverty of spirit. If you think you live with a poverty mindset,

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31:42

BYP 272: How Your Business Can Prosper With Part-Time...

Brand You Personal Branding ·

2021/02/10

Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals. In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I’ve always only had part-time people work for me, so I know firsthand how

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29:48

BYP 271: How To Systemize Your Business and Win Back...

Brand You Personal Branding ·

2021/02/03

Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when he became a dad, he learned to systemize his business so he could spend more time with his family. I’ve been learning a lot about the power of systems lately, but Chris gave me a different perspective on everything. We don’t just want to serve our clients and our business—we want our business to serve us. Chris frames how to do this so well and you will

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35:29

BYP 270: A Masterclass On Public Speaking with...

Brand You Personal Branding ·

2021/01/27

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone. That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my

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35:14

BYP 269: How To Start, Run, and Grow A World-Changing...

Brand You Personal Branding ·

2021/01/20

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one

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38:31

BYP 268: A Brand Building Conversation with Taylor...

Brand You Personal Branding ·

2021/01/13

If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he’s sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving

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