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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:32:49

Does Direct Mail Still Work?

Marketing Guides for Small Businesses ·

2021/09/13

In the time of the internet, mobile phones and not to mention COVID, does direct mail still work? You can bet the panel has some practical ideas for direct mail strategies for all industries. Listen now!

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00:42:38

Live Chat, Chatbots and Instant Messaging - How...

Marketing Guides for Small Businesses ·

2021/08/09

Live Chat, Chatbots, and instant messaging are a hot topic. What are these technologies? How do they differ from each other? How can they help you connect with customers and prospects? And should you invest in them? That’s what we’re going to explore today. So let’s get chatting….

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00:45:41

Myth Busting the Google Rankings

Marketing Guides for Small Businesses ·

2021/08/02

Google Core Algorithm Updates, quality content, backlinks, bad links, thin content, broken (internal) links. What does it all mean? And does it all matter? There is a lot of outdated information floating around about what helps and hurts your rankings on Google. It’s hard to keep up; Google makes changes every day. Most are minor, but some are huge and can help or hurt a website’s rankings. Join us as we break down what it all means in a "non-technical" manner.

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00:44:54

What is, and Why Basic Content Matters

Marketing Guides for Small Businesses ·

2021/07/26

Why the 101-level explanations will win you trust of your customers... Basic content. What does that mean? Firs, content is any information that your company produces to explain, educate, entertain people about the product or service your company sells. The basic content is the introductory or 101-level information about your company’s products or services. For us on the panel, all marketing company owners, some basic content that we would produce would be basic information about a

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00:47:21

Cracking The Hiring Code: How To Market Your Business...

Marketing Guides for Small Businesses ·

2021/07/19

What can small businesses do to crack the hiring code? Business owners need to be marketing their business to attract more of those special all-star candidates. Every business at one time or another, even in a challenging economy, has to consider who they need to bring aboard for not only support but for growth. If that’s something on the horizon for you anytime soon, we’re going to discuss several terrific strategies to get your business hiring smarter and in line with your brand at the same

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00:22:50

Get Different with Mike Michalowicz

Marketing Guides for Small Businesses ·

2021/07/12

Perhaps the number one factor in business success is marketing... Most clients get their leads from referrals, but that can be risky. All businesses need a system where they can throttle up their lead flow. We'll talk with Mike about his new system Different Is Better. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Join us

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00:44:50

Marketing Your Content

Marketing Guides for Small Businesses ·

2021/07/05

You’ve invested time, energy, and money to create fantastic content, now what? We'll cover: What do we mean by marketing your content, and why would we do this? What are some of the best ways to market your content? Free and Paid strategies Are there any potential challenges for marketing content that our listeners should be aware of? And how can they overcome these challenges? These questions are covered and more. Tune in!

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00:32:27

Refreshing Your Company's Online Content

Marketing Guides for Small Businesses ·

2021/06/28

Content gets old and outdated. Why does a blog post, article, or tip sheet that performed well a while back not drive the traffic it used to? What types of content and which pieces of content do you refresh? Tune in as we explore this topic today.

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00:36:20

How My Small Business Started

Marketing Guides for Small Businesses ·

2021/06/21

Each of the Marketing Guides shares how they started their businesses. Some always wanted to be a business owner, others fell into entrepreneurship. Join us to hear of the humble beginnings and the challenges to get each Guides' empire off the ground.

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00:44:40

Another 'B' Word - Branding

Marketing Guides for Small Businesses ·

2021/06/14

The topic we’re talking about today is ... Another 'B' Word - Branding. Today we’re talking with Branding strategists and Root + River co-founders, Emily Soccorsy and Justin Foster. They are also the co-authors of “Rooting Up: Essays on Modern Branding.” Join in for a lively discussion about branding and what it means for your business, company, products and services.

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00:42:59

Should Your Business Be Blogging

Marketing Guides for Small Businesses ·

2021/06/07

A lot of businesses have heard that blogging is important and that it can help their business in numerous ways, but not everybody understands what a blog is, why it’s important or how to go about creating a blog. Tune in to learn if blogging is the right thing to add to your company's marketing.

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00:46:24

What is Your Company's "Try Offer"?

Marketing Guides for Small Businesses ·

2021/05/31

Having a "try" offer in your business is a good way for your potential clients to get the feel of what it is like to work with you. Try offers don't have to be free offers either. There are paid offers that give your potential client a lot of value, help you earn a good profit margin on it, and give both parties an idea if they'd be a good fit to do more business together. Listen in to learn about "try" offers.

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00:39:40

Becoming An Authority In Your Niche

Marketing Guides for Small Businesses ·

2021/05/24

We talk a lot on this podcast about: know like trust and being seen or recognized as an authority in your industry is a big part of the trust factor. People have to know that you know what you’re talking about. That being said, it’s always important to remember that no one cares how much you know until they know you can solve whatever problem it is they have. Listen in and learn how to start on the path to authority in your industry.

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00:44:40

Business Owner Guidance for COVID Reopenings,...

Marketing Guides for Small Businesses ·

2021/05/17

We’re recording this during the Spring of 2021 when some parts of North America are experiencing great success with the re-opening of businesses while others remain in lock-down or very close to lockdown. So how is a business owner to make decisions on marketing, advertising and promoting when operating in such an uncertain environment? On the panel today we have a good mix of marketing consultants from various areas in North America, so you’ll get different points of view that can work for

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00:35:07

Our Favorite Marketing and Business Books and Sources

Marketing Guides for Small Businesses ·

2021/05/10

There is so much information out there and keeping up to date with all the changes can be daunting. The five marketing guides share our favorite books and resources on the topics of marketing, business, teamwork, and leading yourself. Listen in to find out our recommendations.

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00:42:05

Online Funnels: Measuring And Optimizing Your Funnel...

Marketing Guides for Small Businesses ·

2021/05/03

In this Online Funnel Series, we’ve explored what it takes to build an online funnel and the different components, technologies, and strategies that go into building a funnel. But the ultimate goal of the funnel is to drive action and sales. So today we’re going to explore how we can measure success and optimize our funnels to squeeze even more profit out of them. Listen in to learn more.

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00:37:14

Transformation...Creating Repeat Customers Who Refer You

Marketing Guides for Small Businesses ·

2021/04/26

Acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Aside from the math, what are some reasons a business owner needs to seriously develop a strategy for repeat/returning customers? Listen in to find out...

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00:38:00

Online Funnels - The Nurture Funnel - Moving...

Marketing Guides for Small Businesses ·

2021/04/12

Once you have people who know about your business, most are not yet ready to buy from you. How does an online funnel help you nurture prospects until they are ready to buy? Find out in this episode. Listen now!

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00:30:16

Social Teams 100 - with guest: Miruna Dragomir, Head...

Marketing Guides for Small Businesses ·

2021/04/05

Miruna and Planable have launched Social Teams 100, celebrating the top social media teams that have grown last year against all the odds of 2020. The list is based on their own market research and comes with some interesting stats such as top titles or most popular cities for social media hires. Listen now!

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00:41:46

Where do we Land on Landing Pages?

Marketing Guides for Small Businesses ·

2021/03/29

Landing pages. Those mysterious things that float out there on the web that aren’t websites but are still the secret weapons of conversion for those who know how best to use them. We’re going to talk about how you can understand not only what landing pages are but how they fit into your marketing ecosystem, what makes for a good landing page, what we should we avoid, even lead magnets.

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