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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:02:53

The Media Roundtable Returns with an Unboxing Twist

Media Roundtable ·

2021/09/01

The new season of The Media Roundtable will launch as our (dare we say) final iteration of the program, which will serve as a sort of “Unboxing” or “Buyer’s Guide” to personality-driven shows for brands and consumers.

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01:14:22

In Case You Missed It - The Media Roundtable Greatest...

Media Roundtable ·

2021/06/30

What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale of The Media Roundtable Podcast. We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s trust in media eroding and news consumption becoming more partisan by the minute, this podcast is a must-listen for media and marketers looking to balance brand values with business

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00:56:12

In Case You Missed It - The Media Roundtable Greatest...

Media Roundtable ·

2021/06/23

The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break. For those of you who have been interested but haven’t gotten around to keeping up each week, we present to you our Cliff’s Notes guide to the first half of this season, featuring highlights from provocative interviews with industry leaders. You’ll hear premium samples

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00:43:50

No Spin Meets the Media Roundtable: A Conversation...

Media Roundtable ·

2021/06/16

Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence. As our guest on this week’s episode of The Media Roundtable, Bill O’Reilly provides a path to understanding how we got here, through the lens of his own career, and the strategies he employed to reach the top of his field, blending news and opinion.

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00:55:46

Buy Local! The Case to Save Local News from Will...

Media Roundtable ·

2021/06/09

Quis Custodiet Ipsos Custodes? Translation: “Who Watches the Watchmen?” This is the question posed in this week’s episode of The Media Roundtable by our guest, Will Phipps. Phipps is dedicated to charging Brands and Marketers with saving local journalism through his organization, Protect Our Press . We discuss the importance of local and reasons why we must unite to support this critical part of the news media ecosystem as it struggles for survival. While journalists, aka “The Fourth Estate,” are

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00:55:05

The State of the Fourth Estate Part III: NYT’s Ben Smith

Media Roundtable ·

2021/06/02

Here’s what happens when you interview a once-in-a-generation journalist to discuss the wildly divisive industry he helped to create. Ben Smith is the journalist’s journalist and has been described as one of the most powerful men in media. He was on the front lines as Politico turned political journalism upside down, eating The Washington Post’s lunch until Jeff Bezos rescued them. Then as Editor-in-Chief of Buzzfeed News, he converted the Startupy brand from a receptacle for listicles into a

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00:46:56

Hint Inc’ Founder, Kara Goldin’s Journey to Creating...

Media Roundtable ·

2021/05/26

Entrepreneur, disrupter, and recent author, Kara Goldin is Founder & CEO of the fabulously successful Hint Inc., where she successfully created a category for unsweetened flavored water, transitioned from reliance on retail to opening D2C, and proved naysayers wrong at every turn. Everything about Kara and the company she founded shows that doing well by doing good can be wildly successful. As our guest on this episode of The Media Roundtable, she shares lessons from her journey that led to her

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01:04:45

The Unwinnable Culture War: A Conversation with Radio...

Media Roundtable ·

2021/05/19

This week’s guest, Steve Deace, is not exactly the poster boy for the Media Roundtable values. Particularly our values of Tolerance, Respect, and De-escalation. As Host of the Steve Deace Show through Blaze Media, he is an energetic, committed conservative that knows what he believes, why he believes it, and seeks to serve his audience with both entertainment and truth to the best of his understanding. His ideology that supersedes party affiliation and whereas recent guest, Hugh Hewitt openly

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01:02:16

Using Conflict to Bring Peace; How One Marketer Leans...

Media Roundtable ·

2021/05/12

This week on The Media Roundtable, we are joined by Ciaran O’Connor, Chief Marketing Officer at Braver Angels, an organization founded after the 2016 election in order to bridge our divided country by engaging with communities directly. O’Connor knows we have deep disagreements in this country, but believes that's the way it's supposed to be; it’s how we interact with whom we disagree that needs to change. His organization aims to bring both sides together through media content, workshops, skills

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00:54:20

T-Pain Takes a Seat at The Media Roundtable and Buys...

Media Roundtable ·

2021/05/05

The Media Roundtable has played host to multiple Emmy Award-Winning Journalists, Media Titans, Podcast Personalities, and a former Speaker of the House. Still, we’ve never had a guest like T-Pain. This Rapper turned Singer turned Entrepreneur has won two Grammys, has collaborated with everyone from Lil Wayne to Taylor Swift, and disrupted the music industry with his innovative use of Autotune. Then he lost everything. Years later, T-Pain has reinvented himself by expanding his record label Nappy Boy

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01:22:29

Brad Berens PhD., IAB Editor-In-Chief Takes Us to...

Media Roundtable ·

2021/04/28

This week on The Media Roundtable, we are joined by Brad Berens, Editor in Chief at the Interactive Advertising Bureau (IAB), who’s membership accounts for 86% of online advertising in the US, including podcasts. Brad is not only one of the best informed minds in our industry, he also brings keen insights to bear. Among them, he describes a future where many corporations do not survive. This and many more insights are now available for free, in this week’s episode of The Media Roundtable.

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01:11:48

Emmy Award-Winning Journalists Crack The Code To...

Media Roundtable ·

2021/04/21

This week, on The Media Roundtable, we are joined by Emmy award-winning journalists Jill Wagner and Carlo Versano. Jill is an anchor for Financial News Network, at Cheddar, where Carlo is a Senior Producer. Together they Co-host Need2Know, a daily consumer-focused newsletter, and podcast. Jill and Carlo seem to have found a formula for reporting the news, sharing perspectives, but removing the vitriol that can so easily descend into division, and they do this every day on the Need2Know

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00:54:23

How The World’s Largest Brands and Agencies are...

Media Roundtable ·

2021/04/14

This week, Dan sits down with; Marla Kaplowitz (4A’s ) and Rob Rakowitz (GARM ). Between these two masters of media, they support over 90% of global marketing spend including every brand you can think of. Tasked with addressing the largest problems facing marketers, brand safety is a primary focus. If you want a view from the top, this episode provides specific advice for brands and agencies and outlines the tools and resources to help companies live their values while protecting their

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01:24:10

Hugh Hewitt, A Republican You Should Sponsor

Media Roundtable ·

2021/04/07

This week on The Media Roundtable, Dan sits down with nationally syndicated radio host Hugh Hewitt. In the world of political talk, Hugh is an enigma. On one hand Hugh is a Pro-Trumper, President of the Richard Nixon Foundation, and unabashed conservative. Yet he’s applauded by leaders on the “other side” like Al Sharpton, Joy Reid, and Dr. Fauci. How does it all work? Whether it’s behind the mic or in person, Hugh treats everyone with dignity and he makes a call for all of us to do the same.

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00:23:00

The World’s First 100% Brand Safe Podcast Episode

Media Roundtable ·

2021/04/01

Two weeks ago, we announced the launch of the first ever Media Bias Chart for Podcasts. This week, we demonstrate what a 100% brand safe podcast sounds like. That’s right, a real content example that any creator can follow to unite our polarized nation while allowing zero chance of giving offense. We’re calling it, The Sound of Safety and we think you’ll be quite entertained. So sit back, and enjoy as we pave the way for both advertisers and content creators as we set another industry precedent.

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01:11:08

Harder Than Sending a Rocket to Pluto, Former NASA...

Media Roundtable ·

2021/03/24

This week on Media Roundtable, Dan interviews former NASA space engineer, youngest and first female Vice President for Rolls Royce, and current CEO and co-founder of the news comparison website Ground News, Harleen Kaur to discuss her solution to bias in the media. Kaur shares how she used her engineering mind to solve the problem of identifying media bias and evaluating news stories from a more diverse, global perspective. Between sending rockets to space and fighting media bias, she finds the

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01:21:04

Much more than an “Idiot Box.” NPR’s Media Critic,...

Media Roundtable ·

2021/03/17

This week on The Media Roundtable, Dan sits down with NPR’s media critic, Eric Deggans. Much more than an “idiot box,” Deggans argues that TV is not just important, it is the “heartbeat of society”. Deggans shares why believes the medium “ultimately tells us things about society and the conversations we're having about family, romance, employment, race, and gender."

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01:24:02

Great Minds Don’t Always Think Alike - Bipodisan...

Media Roundtable ·

2021/03/10

Dan interviews two guests who personify what we’re trying to achieve on this podcast. Jean Card worked as a top Republican communicator, including cabinet-level speechwriting in the George W. Bush administration, while Robert Schlesinger built a career as a journalist and Managing Editor for Opinion at U.S. News & World Report. On paper, their political views are miles apart, yet Jean and Robert are able to find common ground based on mutual respect and a 30+ year friendship since

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00:50:56

What Makes Endorsements Work? A Radio Legend and...

Media Roundtable ·

2021/03/03

This week on Media Roundtable, we shift to a more traditional “roundtable format”, with Dan interviewing two veteran media practitioners; Radio Host Bill Handel and Marketing Guru Scott MacDonell who share the inside scoop on how to make radio endorsements work. The three also discuss how the respective approaches to their craft have changed over the years amidst shifting political climates and share practical ways to meet your business objectives while honoring brand values.

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01:17:30

The State of the Fourth Estate is a Mess; Questions...

Media Roundtable ·

2021/02/24

Building on last week’s episode with Carl Cameron from Fox News, part two offers a behind-the-scenes look at journalism’s devolution on Media Roundtable, with Frank Sesno, the Emmy Award-Winning, CNN Washington Bureau Chief, and Director at George Washington University. Frank IS journalistic integrity in human form, and bemoans the current state of media, declaring, “It’s a Mess.” but suggests questions are the answer and offers a vision of possibility for values-driven brands.

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