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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

40:34

What 2021 Meant For My Business | 140

The Graham Cochrane Show ·

2021/12/28

It might be hard to believe, but 2021 is coming to an end. Hopefully you've had an interesting year with a lot of wins to celebrate. Or maybe, this year wasn't at all what you'd hoped it would be but you are taking those insights and coming up with a new strategy for 2022. I have so much to be grateful for this year. I've seen a lot of growth, both on a personal level and on the business side as well. Many of my wins were calculated and expected, which was really amazing to see. But some

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24:34

Are You Selling Too Early? | 139

The Graham Cochrane Show ·

2021/12/21

Selling is an integral part of running an online business. If you don't sell, you don't make many - a simple equation that everyone understands. So, if we want to make more money, we should be selling more right? Well, it is actually a little more complicated than that. When it comes to selling online, most online business owners are actually selling too early, and end up leaving a lot of money on the table. Your audience isn't standing around waiting to buy any offer that comes their way,

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36:06

How To Deal With Haters Online | 138

The Graham Cochrane Show ·

2021/12/14

The Internet can be a scary place. Especially if you are a content creator. If you've been putting out content for any length of time, then chances are you have dealt with some haters. People who hold nothing back in their comments, letting you know exactly where they think you've gone wrong and how you've made their lives miserable (Which of course isn't true!) It's no wonder that many online business owners are dragging on publishing content, they're probably scared to death of the haters

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24:42

3 Things I'm Quitting Next Year | 137

The Graham Cochrane Show ·

2021/12/07

When you're trying to run and grow your online business, oftentimes we're in the process of adding things. We're constantly adding new products, new strategies, collaborations, and new moving parts to our businesses, while also wanting to incorporate new routines, books, and side projects to realize the visions we have for our lives and businesses. With the new year waiting around the corner, I think a lot of business owners feel drawn to the adding mentality because it is so heavily

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30:40

Why Your Youtube Videos Aren't Working | 136

The Graham Cochrane Show ·

2021/11/30

We've all been there. You spend hours and hours on a Youtube video, but then when its finally published and out there for the world to see, it gets little to no engagement. What happened? There are about a million different reasons why a video on Youtube gets a mediocre response, but often times we end up looking at the wrong things. We can become frustrated with not knowing what to do, so we end up questioning everything and we enter into paralysis by over analysis. Well today, I want to

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33:55

If I Had To Start My 7 figure Business All Over, I...

The Graham Cochrane Show ·

2021/11/23

I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride. Even though most of us realize that the above statement is a fact, there are still some people that say otherwise. "Graham, you just got lucky!". "Graham, you just started at the right time!" "Graham, I don't

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38:17

Are You Sending These Must-Have Emails To Your...

The Graham Cochrane Show ·

2021/11/16

There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative. Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular

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34:10

Is The 4 Hour Work Week Outdated? | 133

The Graham Cochrane Show ·

2021/11/09

If you've been a follower of mine for just about any length of time, you know that 'The 4 Hour Work Week' is a favorite book of mine. It is one of two books that I re-read every single year. This book holds a special place in my heart since it played such a huge role in getting my first online business started and introduced me to the wonderful concept of working less. Even though this book generated a lot of hype when it first came out and has established itself as a go-to resource for

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40:54

Your Product Suite: The Secret To Scaling Your...

The Graham Cochrane Show ·

2021/11/02

What does it take to scale your online business? Many people believe that the end all be all is to sell more of your product to more people. And while that is true to a large degree, most business owners are actually leaving money on the table without even knowing about it. When it comes to scaling your business, we have to understand that our current pool of customers are the ones most likely to buy from us. Meaning that if we offer them something else that's really valuable and a good

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30:08

Don't Feel Like Making Content? Do This! | 131

The Graham Cochrane Show ·

2021/10/26

When it comes to online business, I am a huge advocate of working less (which you probably know by now I've you've been paying attention). At one point in time, I was very protective of the tasks and routines I had that made up my business, but nowadays I make an effort to scale down the work I do each year. Many of the things I eliminate or delegate are things that I don't need to do or things I don't really want to do. But with each year that this refining process takes place, there is

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39:15

The Day I Almost Quit Everything | 130

The Graham Cochrane Show ·

2021/10/19

It's not that often I share personal stories of my own business journey. I can share examples from my own experience here and there in my teaching, but it's rare that I dive deep into just the personal stories in one whole episode. Part of that relates to fear. Fear of not providing value and helping you move forward with your business. I want this podcast to be didactic and actionable, which can be hard to incorporate into a personal story. But I today I'm going to go against my usual

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28:20

How To Become A Magnetic Brand | 129

The Graham Cochrane Show ·

2021/10/12

As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition. When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that cemented the idea for you that this is a fantastic brand that I'm going to tell my friend

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34:14

Myths About Marketing You Probably Believe | 128

The Graham Cochrane Show ·

2021/10/05

Marketing is something we all have a relationship with, whether we know it or not. We can all remember that warm and fuzzy feeling we got making a special purchase or interacting with a brand that went above and beyond for us. But most people don't associate that kind of interaction with marketing. In fact, marketing for them is something completely different. Something that leaves a bad taste in your mouth and something you don't want to associate with, especially when you're running an

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30:33

This Email Funnel Strategy Will Always Convert | 127

The Graham Cochrane Show ·

2021/09/28

An email funnel is the backbone of your business. It allows you to add value, sell products automatically and most importantly work less since you don't need to be physically present for your email funnel to do its magic. But what makes an email funnel great? What are the essentials of a great email funnel? Is it something you actually can control or is just a matter of finding the right audience? The answer might come as a surprise to you, because this works in two different ways. I

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37:48

Why Our Idea Of Retirement Needs To Change | 126

The Graham Cochrane Show ·

2021/09/21

We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. These two models both have huge flaws that you need to know about. And ultimately I believe that

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29:09

I Will Never Be A YouTuber. Here's Why... | 125

The Graham Cochrane Show ·

2021/09/14

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?" Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber. As

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29:28

Is There A Future For Facebook Ads? | 124

The Graham Cochrane Show ·

2021/09/07

If you been a follower of mine for any length of time, you know that I don't sing the praises of Facebook ads. Ever since this brand started I've tried to get you to jump on content marketing as a strategy for growing and building your audience. In plain words, it is just a better strategy. But now, it seems like there might be an even bigger reason to make the switch (if you still haven't joined the content marketing team yet). Facebook ads are up against some major privacy changes that

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33:11

Do This To Make Your Course Life Changing | 123

The Graham Cochrane Show ·

2021/08/31

Is your online course really life-changing? Anyone can make an online course, but real transformation and results do not come that easy. You really have to put in the work and go the extra mile to make sure your course has a lasting impression and continues to add value for many years to come. The sad fact is that most online business owners don’t care about this and don’t see past the sale. They slap something together, sell the dream and jump around the core subject. Today I wanted to

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34:43

My Response To Vanessa Lau - Why I Do Lifetime Access...

The Graham Cochrane Show ·

2021/08/24

Should you offer lifetime access for your online courses? Online courses usually sit in one of two camps. Either you offer lifetime access to your courses or you offer limited access. Vanessa Lau, a really talented online business owner, recently did a video on why she no longer offers lifetime access and why she switched to a limited access model. Since I 100% believe in the lifetime access model for all of my courses, I wanted to dive in with a response. In this episode you'll learn:

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33:00

The One Day Work Week (Case Study) | 121

The Graham Cochrane Show ·

2021/08/17

This past summer I did something crazy. I only worked on Wednesdays. That's right, I pulled off a one day work week for the past 3 months and today I want to break it all down for you. Specifically I want to share with you WHY I did it and the all important HOW I pulled it off. But maybe even more interesting was the WHAT happened (both good and bad) as a result. In this case study (of myself) I breakdown: - The three most important words that lead to working less - The unavoidable fall out

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