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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

01:01:29

STOP PLAYING SMALL!! - Kurt Mueller

Bringing Business to Retail ·

2021/04/21

It was my great pleasure to join Kurt Mueller on this episode of The FLiP Podcast/ Jump in and join us for a great conversation about how the Five Pillars of Retail Success work in practice, provide clarity and confidence and help you to stop playing small. If your money pillar is a work in progress, you'll be pleased to know we dig a bit deeper into some financial strategies; working capital, investment and supply chain disruptions. And we explore the importance of knowing the impact you want

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20:17

The Simplest Way To Make More Money

Bringing Business to Retail ·

2021/02/24

I'm yet to meet an independent business owner who doesn't want to make more money. But constantly surprised by how few have a real handle on what money flows into and out of their business. In this week's episode of Bringing Business To Retail, I'm exploring why it's so important to stay in control of your money pillar and how to bring more money into your business with a handful of easy to implement changes. If you're serious about earning more money, this is for you. Looking for even more FREE

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19:57

Why You're Hard-Wired To Fail

Bringing Business to Retail ·

2021/02/18

Have you ever wondered why, despite putting so much time and energy into growing your business, you're still not seeing results? On this week's episode of Bringing Business To Retail, we're digging in and getting real on what it is that's really stopping you from growing. Whilst you're there you'll discover the embarrassing secret I just figured out about myself and why fear and control are Enemy #1 for any business owner. After the conversation head over and join the 4-part Retail Breakthrough

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20:18

Do You Have What It Takes To Be A CEO?

Bringing Business to Retail ·

2021/02/10

Would you ever consider yourself the CEO of a business (let alone your own business)? Maybe you don't think your brand is big enough or successful enough to warrant such a grand title. Perhaps you don't think you've got what it takes to step up into that kind of serious role. This week on Bringing Business To Retail we're talking about the single most important role in your business and exactly who needs to fill that position and why. If you've been struggling to push your business forward or

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23:44

What Does A Marketing Manager Actually Do

Bringing Business to Retail ·

2021/02/04

So you're pretty sure you need a Marketing Manager to help you tell the world about your brand. But what does a Marketing Manager actually do, what kind of outcomes can you expect when you bring one into your team (or outsource) and what are they going to need or want from you to ensure they deliver the results you're looking for....? The answers might surprise you! Tune in to this week's episode of Bringing Business To Retail to discover more about the roles others can play in growing your

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23:48

Do you need one of these?

Bringing Business to Retail ·

2021/02/01

2020 showed us how important it is for brick and mortar retailers to diversify into eCommerce in order to survive. But how can you leverage, grow and generate profit through that side of your business without taking yourself away from the part of your business you really love? On this weeks episode, I'm sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate. After the show, join the conversation or

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20:41

Lost Your Motivation? Me too

Bringing Business to Retail ·

2021/01/21

You've taken a break, created your five year plan, got all inspired and ready to do great things in 2021. You, my friend, are firing on all cylinders. Then you head back to your desk or back to your store and BANG. Nothing. ZERO motivation. All plans out the window. You're back on the treadmill. Me too! On this week's episode I'm sharing how to bust off that damn hamster wheel of hope and give your mojo a kick in the pants. Here's the hot tip - you're going to have to put that 5-year plan right

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37:05

Risk vs Reward - Which Do You Choose

Bringing Business to Retail ·

2021/01/13

For a lot of years now I've dreamed of owning a beach front property! Right now that dream is totally out of reach. But does that mean I've sat back, thrown my hands in the air and declared it an impossibility? No way! A few years ago I dipped my feet into the coastal property market and the risks I took are starting to pay dividends. "What's this got to do with retail?" I hear you ask. I hear retailers tell me all the time about the big dreams they have for their store. Then I hear them say "but

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52:14

Turning Support Tickets Into Sales - Jackie Yap

Bringing Business to Retail ·

2020/12/29

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the

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56:38

Elizabeth Guthrie Interview Salena Knight

Bringing Business to Retail ·

2020/12/16

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the

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37:11

Get More Sales Between Now & Christmas

Bringing Business to Retail ·

2020/12/09

For as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future. To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase the numbers of customers making their way to their physical or online store. Or convert to sales. If

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16:23

Stuck For Email Content - Here's My Simple Formula To...

Bringing Business to Retail ·

2020/12/02

Email marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you

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34:30

Shop Local - How You Can Get Customers Onboard -...

Bringing Business to Retail ·

2020/11/25

Never have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal. When you're so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper awareness and desire to support local; in a way that promotes sales, builds support for your store and

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22:01

THESE 5 THINGS ARE STOPPING YOU FROM MAKING 7 FIGURES

Bringing Business to Retail ·

2020/11/18

Ever wondered what six, seven and eight figure businesses are doing that you're not? In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This

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26:28

How I Deal With Crushing Overwhelm

Bringing Business to Retail ·

2020/11/12

You've heard it before "What got you here, is not going to get you there". For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that. But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or staff who stand around doing nothing whilst you still do every tiny task. Or spending the time you could

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19:35

How To Leverage Black Friday/Cyber Monday Without...

Bringing Business to Retail ·

2020/11/05

With Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year. In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting. After the show, join the conversation or simply stay in touch at Facebook or Instagram The

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30:56

What No One Tells You About Debt

Bringing Business to Retail ·

2020/10/28

Understanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there’s enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight. The reality is a fear of money isn’t going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business To Retail,

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12:19

How Tegan Mel 3x'd Her Revenue In 60 Days

Bringing Business to Retail ·

2020/10/15

What difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done. Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend. On this weeks episode, Tegan's sharing how she has made

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39:21

What SEO Marketers Don't Want You To Know - Damon Burton

Bringing Business to Retail ·

2020/10/09

I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers

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46:04

Growing 2 Brands To 7 Figures - Lewis Fausett

Bringing Business to Retail ·

2020/10/01

So you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have. In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. Lewis shares > the biggest obstacles faced in achieving successful growth > how to optimise the social media channel that resonates most with your ideal customers > the mindset

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