x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

technology marketing

All Episodes

16:20

Technology Master Plans are the Blueprints for...

MarketScale Technology ·

2019/05/08

Would you build a building without a blueprint? Probably not. The same applies to AV design. That’s because technology in architectural design isn’t an afterthought—it’s an expectation, said technology master planning expert Robert Pourciau. He joined us on today’s episode of the Pro AV Podcast, brought to you by Marketscale to explain the practicalities of technology design and discuss the benefits this kind of planning has on your business. “We live in a service-oriented world, which makes the

en

38:53

How Shaking Up the Power Structure Has Helped Psyche...

MarketScale Technology ·

2019/05/07

On today’s podcast, we are joined by the founder and owner of Psyche Systems, Bob Sage. The humble beginnings of Bob’s company began in 1976 when Bob found himself as a contract programmer. First, he worked on creating different lab systems that interfaced with specific instruments. Then word got around, and Bob found himself working for larger hospitals. So, he figured everything there was to know about labs and had some great successes. Then the company he was contracting with decided they’d move

en

25:58

Airports are the Destination for Spectacular Digital...

MarketScale Technology ·

2019/05/06

Some wow-inducing digital displays are going up in a most surprising places: Airports. On today's episode of the MarketScale Pro AV Podcast, brought to you by Marketscale, host Shelby Skrhak sits down with Brett Farley, director of strategic business development for NanoLumens, to discuss how digital displays range from everyday way-finding signage to dynamic art and spectacular displays. "Everything from emergency alert systems, to dynamic signage from different CMS', dynamic airport displays are

en

22:16

The Data Behind the Phone Call with Meghan Hodge of...

MarketScale Technology ·

2019/05/03

Call tracking is a rather new realm of technology. While there have been many call management solutions on the market for some time, call tracking is next-level. Imagine all the data businesses can glean from understanding what happens when customers or prospects call. “The phone call has long been a lost touchpoint in the customer journey. When someone takes the time to call your business, it’s really your lead to lose. What happens in that phone call is extremely valuable and something that a

en

35:42

How to Properly Go Wireless for Workplace...

MarketScale Technology ·

2019/05/01

The workplace has changed; some would say for the better, others would say for the worse. Mobile workforces, open floor plans, co-working spaces, and IoT have all impacted the modern office in different ways, but a pretty agreed upon improvement in workplace culture and design has been a focus on collaboration. Digital displays have become the cornerstone of that collaboration, acting as the canvas for content to live and breath. One of the biggest inhibitors for digital displays, though, is the

en

15:38

The Digital Signage Race to the Top is one of...

MarketScale Technology ·

2019/04/30

The most innovative uses of digital dvLED technology being implemented across the world, from airports to public stadiums, are made possible by the best possible tech — not the cheapest. “The key is educating the consumer so they can make the best possible decision,” said NanoLumensVice President of Global Marketing and Business Development Joe’ Lloyd. Lloyd understands that customers are looking for the highest quality solutions that truly meet their needs today as well as for years to come. That

en

29:24

How Digital Signage Can Boost Morale in the Workplace

MarketScale Technology ·

2019/04/26

For many years, corporate culture revolved around the water cooler. Internal communications came in the form of pamphlets, magazines, or dull print-outs that were destined to yellow with age in a workplace break room. Today, with companies leaning into co-working spaces, remote employees, and an all-around alternative workplace atmosphere, these internal communication methods are a thing of the past.a In its place is digital signage and creative content. Whether it is an infographic, a vlog, or even

en

14:38

New Technology is Useless in the Workplace without...

MarketScale Technology ·

2019/04/25

The most expensive software or technology in your office is software or tech that’s not used, but as any team leader can tell you, implementing something new seems like an impossible catch-22. That’s where companies like California-based Skyline Advanced Technology Services (ATS) come in. In this episode of the MarketScale Software & Technology Podcast, host Daniel Litwin sat down with Carrie Cinosky, Director of Sales Strategy Operations for Skyline ATS, to discuss the challenges companies face

en

20:42

Why Do Resellers Hesitate in Offering Digital Signage...

MarketScale Technology ·

2019/04/19

According to recent market research, the digital signage market is set for huge growth in the next five years, from $20.8 billion to $29.6 billion. Still, some are unsure of how to use Pro AV applications effectively, so education remains key to growth. Dave Petricig, Director of Channel Sales for Ping HD, joins today’s MarketScale Pro AV Podcast to break down the benefits of digital signage for the end user, why resellers and integrators still feel hesitation in offering those services to clients,

en

25:29

How Control Room Design Impacts an Evolving Energy...

MarketScale Technology ·

2019/04/17

On today’s MarketScale Pro AV podcast, we are joined by ElectrosonicPre-Sales and Design Engineer Doug Walkerand Project Manager Bob Mann [embed contributor page] for a conversation on extended control room design. Control rooms are integral to companies that make mission-critical decisions daily. As Walker points out, the term “control room” does not mean the same thing to everyone, so the first thing that the technicians and engineers at Electrosonic do is begin by defining what that actually is

en

16:10

How AV is Keeping Raley Field's Fans in the Game with...

MarketScale Technology ·

2019/04/16

Twenty years after it opened, Raley Field is still a source of pride for the Sacramento River Cats, the AAA affiliate of the San Francisco Giants. General Manager Chip Maxson joined the Pro AV Podcast to discuss the state of the stadium and how updates (such as the new jumbotron) have kept the fan experience a positive one. When it came to selecting an LED provider, Maxson said D3 LED was a natural choice given not just its geographical proximity to the stadium but also the caliber of work it has

en

15:22

Voice Data is Still a Business' Greatest Tool, with...

MarketScale Technology ·

2019/04/10

According to Craig McCue, Vice President of Sales and Business Development for OrecX, 60 percent of companies’ customer interaction data comes from voice data. Most people might seem to prefer emails or texts to phone calls these days, but the statistic is true, and yet a lot of companies don't understand how impactful this can be on daily operations or important business decisions. With the early focus on big data in the early part of the decade, people started realizing that there was a missing

en

13:42

The Quest to Take the First Photographs of a Black...

MarketScale Technology ·

2019/04/10

Dr. Dimitrios Psaltis joins MarketScale to discuss the Event Horizon Telescope and their mission to take the first photos of a black hole.

en

32:44

Quality Event Lighting is Key. So Why Isn't it an...

MarketScale Technology ·

2019/04/09

Live events are the cornerstone of an AV company's repertoire. Full of multiple components including audio, visual effects, the actual content, and of course the overall flow of the show itself, every aspect deserves attention. When there are so many different factors at play simultaneously, though, the specifics and importance of the lighting for the event can be overlooked or underestimated. Jason "Cannon Ball" Jenkins, director of operations at Elite Multimedia, jumps on the podcast to explain

en

21:00

Blazing a Trail Through Telecommunications with...

MarketScale Technology ·

2019/04/05

Joining the Marketscale Podcast today is telecom entrepreneur Katherine Tracey, CEO at KATT Communications. She shares with listeners her journey to launching her own business in the telecom industry, one that has been male-dominated. KATT Communications started with a focus on converting businesses to Voice Over Internet Protocol (VOIP), but Tracey remarked, “The growth of the company has been unexpected and kind of went in a different direction. We’ve seen exponential growth on the cabling side

en

21:20

Keeping the Oil Industry's Operations Ironclad with...

MarketScale Technology ·

2019/04/05

The oil and gas industry has so much planning on the front end, but even with that type of thoroughness things can always go wrong. Accidents like Deepwater Horizon are on the front of everyone’s minds, and although tragic, they provide a huge learning lesson for how things can be done better. Nathan Sumrall, Welding Engineer at Superior Cladding, points out that there is an urgency within the industry today that can lead to stress while trying to get everything done quickly but correctly. As a

en

16:23

Bare Necessities: How One Company is Transforming the...

MarketScale Technology ·

2019/04/05

Water and electricity are essentials that many of us couldn't imagine living without. However, an astonishing number of people around the world don't have access to these necessities. According to recent statistics, 1.2 billion people worldwide don't have access to electricity and another 800 million don't have access to clean water. Troy Billett and OffGridBox are doing something about it. OffGridBox fills a 6X6X6 foot shipping container with everything needed to set up solar panels for

en

48:18

Creating an Interactive Experience at DSE

MarketScale Technology ·

2019/04/04

When a monitor or screen fades to black, it is not uncommon to see fingerprints smudged from corner to corner. Whether the device is a touch screen or not, the expectation from users is that it will be. Interaction with devices has become the standard, and digital signage is no different. On the third and final Transforming the Experience podcast from DSE 2019, a trio of digital signage experts explain the importance of interactivity and connectivity between brands, devices, and consumers. Give

en

40:25

Education is Pushing the Industry at DSE

MarketScale Technology ·

2019/04/02

On this episode of the Transforming the Experience podcast series, four more Pro AV experts explain what is behind the displays the public sees every day. The industry has advanced far beyond simple visual advertising boards, and data and analytics gathered from digital signage enhancements are giving businesses an entirely new reason to invest in this technology. Another driving force behind much of this Pro AV innovation is a growing number of women ascending in this space. Education on these

en

45:19

The Data Driving Digital Signage at DSE

MarketScale Technology ·

2019/03/29

Five years ago, the Pro AV industry was moving towards personalized digital displays and social media marketing. However, no one could have predicted exactly how much the market would grow and how Big Data and Analytics would drive it. Industry leaders congregated in Las Vegas this week for DSE 2019, where the latest innovations were on full display. MarketScale caught up with more than one dozen of these experts for a three-part podcast series on the state of digital signage.

en

661 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs