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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

29:16

Loyalty: Discover how your Brand Perception is...

Keep Optimising ·

2021/10/27

Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using research and customer insights. In fact, the company she now works for (Latana) are all about helping brands like all of you make better marketing decisions through the insights they deliver. We discuss what brand tracking is, how it's central to loyalty, where it fits into the customer journey too.Get

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32:02

Loyalty: Building TRUE Customer Loyalty with consumer...

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2021/10/20

Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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36:01

Loyalty: Incentivising your loyal customers to refer...

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2021/10/13

Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and

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26:57

Loyalty: Building a great Loyalty Program with Fiona...

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2021/10/06

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored

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35:26

Black Friday 2021 - 7 eCommerce Experts Share their...

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2021/09/29

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast10,000 Customers' Lucy BloomfieldDigital Gearbox's Becky HopkinJon Tucker from HelpflowMatt

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40:20

Social Media: Brilliant Content Repurposing Tips with...

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2021/09/22

Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susan works at Tailwind – and Tailwind is ALL about making social media marketing easier AND bringing you more results. We get into content repurposing from all sorts of angles! Why? Because it's a technique that will help you improve your social media content AND save your time and energy.Get all the links

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35:35

Social Media: Increase Engagement with the Perfect...

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2021/09/15

Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent 5 years as Content Marketing Manager at various retailers. We're discussing a fool proof process for increasing your organic social media engagement levels (on any social media platform) - it all starts with a killer strategy, and then (of course) there's some optimisation! Lots of tips and practical

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32:32

Social Media: 6 Steps to Fast Track your Instagram...

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2021/09/08

Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and 3Vs approach to Instagram growth - it's super clever, and super easy to implement.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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31:33

Social Media: Streamlining your workflows to increase...

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2021/09/01

Miruna Dragomir’s been in marketing since 2015 and for the last 3 years been in charge of Marketing at Planable – a platform that simplifies running social media campaigns. In that time she’s talked with hundreds of social media teams learning about how they manage their resources to produce excellent campaigns. We're discussing the risks of not having the right social media processes in place, and how to put those processes inplace so that your team don't spend all their time chasing sign offs!Get

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35:37

Google Ads: YouTube Ads for DTC Marketing - should...

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2021/08/25

Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results. We're talking through everything about YouTube Ads - who do they work for? What's the recipe for success? How can you run them in house?Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey

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36:22

New Marketing: Livestream eCommerce - how to use it...

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2021/08/18

Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with each other, looking for innovative ways to make the experience better for both the user and the company behind the tech. Robert and his team are at the cutting edge of this new (to the west, it's already driving huge revenue in Asia) marketing method. Hit play to find out all about it, and how to make it

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32:54

New Marketing: Improve all your marketing with a One...

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2021/08/11

In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think....Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan.). He’s now working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products ever

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41:47

New Marketing: TikTok for eCommerce with the Sugatan...

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2021/08/04

In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae.Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She’s also the host of the Sugatan Effect Podcast.Holly is an eCommerce video ads strategist and Sugatan’s TikTok specialist.We're discussing what the opportunity is on Tik Tok, and how to take advantage of it.Get all the

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40:26

Marketplaces: FIVE things you must get right for a...

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2021/07/28

Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces. She's taking us through the 5 things it's essential to get set up right before you launch on ANY marketplace. Get them right and selling and growing will be

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36:03

Marketplaces: How to use Amazon to 2x your DTC...

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2021/07/21

Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused on helping brands sell more product on Amazon, by getting deep into the data. We're chatting about how you can successfully launch a product on Amazon, grow your Amazon sales AND use that to leverage growth of your own store sales too.Get all the links and resources we mention at

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33:36

Marketplaces: Why you should NOT also be selling on...

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2021/07/14

Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup aisle3 – where he and his team are creating “an online shopping time machine”. We're discussing the reasons you might want to NOT sell on marketplaces - and the questions you should be asking yourself to work out if it is or isn't the right way to go for your

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34:07

Marketplaces: Why you should also be selling on...

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2021/07/07

Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. We're discussing WHY should you be considering selliing your products on the marketplaces, the different strategies you can follow, how to protect your brands and a lot more!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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43:17

SEO: How to use SEO to beat all those new...

Keep Optimising ·

2021/06/30

Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers (big and small) for over a decade. We’ve been friends for a few years now and I love how Nick always comes at SEO from a non-SEO perspective! AND he's the host of the Winning with Shopify Podcast.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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33:36

SEO: Blue Ocean Blogging Strategy with Adam Bastock

Keep Optimising ·

2021/06/23

Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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39:04

SEO: Shifting our thinking from Keywords to Entities...

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2021/06/16

Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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292 results

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