x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

38:55

443 – Moving From Services To Products with Tom Burton

Paul Higgins Podcast ·

2023/01/16

If you are doing services and have an idea to productize it, this is the podcast for you.We cover:Change from service to product funded by a client.How to leverage Sales Force to build a vertical solution.Changing B2B sales and how to adapt.Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth.Today, Tom

en

43:40

442 – Why You Should Use Backlinks With Farzad Rashidi

Paul Higgins Podcast ·

2022/12/19

Is SEO right for your business? Believing that every business needs an SEO strategy is one of the reasons many business owners have a bad experience with SEO. It all comes down to your customer acquisition strategies, sales cycle, and whether your customers are looking for your solution on Google.Farzad Rashidi is here today to help you figure out if SEO is right for your business and, if so, how to choose the right person for the job. He also reveals the one thing that can make your SEO strategy

en

13:23

441 - 2022 Wrap and 2023 Outlook

Paul Higgins Podcast ·

2022/12/15

This is the last solo show of the year, so I want to go through the key podcasts of 2022 and the outlook for 2023. We aired 68 podcasts, so I will only cover my favorites of the year. In these episodes, we had amazing guests and covered topics from LinkedIn outreach, personalized video, how channel partners can grow sales, how to improve your delivery margin, and a few other things.What’s coming in 2023? I’ve built a great free community, the Cloud Consultants Collective, with more than 150 members

en

45:15

440 – How To Get 50-200% Increase In Fees With Mandi...

Paul Higgins Podcast ·

2022/12/12

Increasing your prices by 5-10% to keep up with inflation is not the type of price adjustment that will reposition your company and set you up for successful growth. In this episode, Mandi Ellefson will explain in detail how to increase your fees by 50-200% by attracting an entirely different kind of client. All you have to do is be very intentional about the type of growth that you want for your business. How do you do that? It all starts with an irresistible offer that the right prospects want to

en

10:02

439 – Good Times Mask The Sins Of Your Sales

Paul Higgins Podcast ·

2022/12/08

When the economy is strong, you can rely on referrals from your network and SaaS platform to grow your revenue. However, when it goes the other way, you have to work harder for sales. I don't have to spell out to you that the current global economic headwinds are massive. What was easier has now become harder. Many of the factors are uncontrollable, but not all. So what can you do today to improve your sales strategy and, ultimately, your revenue? I'll share in this solo show two factors you can

en

38:27

438 – Nail Your Outbound Sales With Antoine Marsden

Paul Higgins Podcast ·

2022/12/05

If you don't understand the kind of outbound process your organization needs, you need to listen to this episode. Antoine Marsden, who helps business owners to accelerate sales revenue, is here to explain why outbound is a huge developer of mid to long-term pipelines. Crafting your message, getting it out there, and creating a list of people potentially interested in your product or service are the first steps to building a successful outbound strategy. You could have the best product in the market,

en

32:07

437 – How To Close Sales Earlier With Omi Diaz-Cooper

Paul Higgins Podcast ·

2022/11/28

When working with a SaaS partner, building a relationship with your direct reps will return in the form of more new business. Why? Omi Diaz-Cooper, a marketing genius with 25 years of experience, is here to paint a clear picture of how to use partnerships to close sales earlier. Her approach is to let the direct reps know you're well-versed in a specific vertical or industry, and they will come to you when they need a personalized onboarding experience.Now it's on you to close the deal. Omi uses

en

07:53

436 – Are You Making 3 Daily Habits To Hit Your Sales...

Paul Higgins Podcast ·

2022/11/24

Did you hit your sales targets last week? If you don't have a weekly target, don't worry because that's more common than you think. At Coca-Cola, I was taught to break annual targets into cases sold for the day because that's how you can only impact the actions for today, not the future. But if you want to scale your business, you should know the answer to this question.So what are those three daily habits that help me achieve my weekly sales targets? Listen to the full episode to find out.Links436

en

34:47

435 – How The Ecosystem Will Impact You As A Cloud...

Paul Higgins Podcast ·

2022/11/21

Today, 75% of world trade flows indirectly. Things are changing, industries are progressing, and the world is becoming embedded. Jay McBain is here to share his perspective and predictions on the partner ecosystem future based on a ton of research he has made.In Jay's words, the ecosystem has always been around us, just not at the scale. But SaaS companies are bringing more and more partners to the dance to make the never-ending customer journey easier for everybody. That's what he calls the partner

en

37:53

434 – How To Successful Exit Your Business With Lorne...

Paul Higgins Podcast ·

2022/11/14

Creating a business with an exit plan in mind will only help you build a healthy business, even if you don't ever sell. It's basically a business strategy that makes you keep the operational and financial side of the company in order and create solid marketing and sales engine.But let Lorne Kaufman tell us from his experience what lessons he learned from exiting three businesses. He's a managing partner at Momentum Solutionz and a serial entrepreneur who's always thinking about his next project

en

08:52

433 – Using Staffing Companies To Grow Your Team

Paul Higgins Podcast ·

2022/11/10

I work with many cloud consultants daily, and two key problems come up in almost every conversation: They don't have enough clients, and they can't find good team members. Does that sound like you? In this episode, I will cover the second one and show you how to use staffing companies to continually recruit the best talent around the world.Links433 - Show NotesCloud Consultants CollectiveSendSparkJoin our newsletterConnect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On

en

47:58

432 – Fix Your Messaging To Lift Your Sales With...

Paul Higgins Podcast ·

2022/11/07

Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems. And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a

en

20:23

431 – Building your Thought Leadership with Nick...

Paul Higgins Podcast ·

2022/10/31

In this episode, Nick shares how creating an audience helped build two businesses in parallel: The consulting side of things and the thought leadership. Both feed leads to each other, in addition to those coming from partnerships.But how do you leverage those partnerships to get more leads? From his experience, it's all about being strategic. You need to get involved with their communities, engage with their salespeople, and understand their business perspective.Links431 - Show NotesNick’s LinkedIn

en

09:49

430 – Thinking Bigger For Your Clients

Paul Higgins Podcast ·

2022/10/27

While your role is to help clients to avoid mistakes, it can be much bigger. Clients often underestimate the potential of their business, but you are there to help them think bigger. How can you do that? In this episode, you will learn about the helicopter view and how that helps you think bigger for your clients. But most importantly, the value for you to doing that.Links430 - Show NotesCloud Consultants CollectiveSendSparkJoin our newsletterConnect With PaulOn LinkedInOn FacebookOn Twitter:

en

33:20

429 – Think Bigger Price Higher with Doug Wendt

Paul Higgins Podcast ·

2022/10/24

It's a fact that the partner industry is changing and will consolidate in the next few years. The question here is, what are you doing to keep up to remain relevant? Doug Wendt is on the show to share his perspective on the evolving partnership ecosystems. Doug is the Co-Founder, senior partner, and Chief Growth Officer at Wendt Partners, an Elite HubSpot Partner and comprehensive technological solutions firm. He shares his journey to becoming an Elite HubSpot Partner, how to win in the new partner

en

41:01

428 – 3 Ways Channel Partners Can Grow Sales with Des...

Paul Higgins Podcast ·

2022/10/17

The channel reseller model is dying quickly, which makes us rethink everything we know about partnerships and ecosystems. In today’s episode, Des Russell, Chief Partnership Officer at Partner Elevate, explains why you should take ownership of moving your business forward and not rely on your vendor to get leads. You will learn how the vendor/partner ecosystem is changing and what are the three problems partners face in the current environment. Links 428 - Show Notes Desmond LinkedIn’s Profile

en

13:34

427 – Five Traps to Avoid the Cashflow Crisis

Paul Higgins Podcast ·

2022/10/13

As a business owner for 11 years, out of revenue, profit and cash flow, I lost more sleep over the last one and sometimes I still do. I don't miss that feeling when you have taxes or payrolls to pay and no cash in the bank. Or you want to go and invest in an expert that you know will help you grow, but you just don't have the cash in the business to afford it. In this episode, I go through five traps most cloud consultants fall into it and how to avoid them to escape the cashflow crisis. Links

en

42:10

426 – The 6 Pillars To A Happy & Healthy HubSpot...

Paul Higgins Podcast ·

2022/10/10

Starting a marketing agency is challenging, but everything gets easier when implementing the right systems and procedures for you and your clients. In this episode, Clodagh S. Higgins shares her insights on how to build a happy and healthy agency. She is a business coach and consultant for digital marketing agencies and an ex-HubSpotter who helps owners in the areas of sales, marketing, services, and scaling. She explains how the Gino Wickman EOS model can work for your agency, the 6 pillars to a

en

36:30

425 – Focus On Psychology And Not Technology With...

Paul Higgins Podcast ·

2022/10/03

Businesses of all sizes and industries have one problem in common: Marketing. And that’s why they bring in someone externally to help them build their marketing strategy. In this episode, Alisha Conlin-Hurd, co-founder at Persuasion Experience, helps businesses to increase conversions and scale their systems by uncovering what their target market really wants. You will learn the number one rule of marketing that many B2B businesses miss, how you can nail your strategic partners and how to make

en

15:29

424 – Three Steps to Self-generated Leads

Paul Higgins Podcast ·

2022/09/29

There are typically four ways to generate revenue in your cloud consulting business: Referrals, SaaS vendors, outbound and strategic partners. In this episode, Paul goes deeper into how to self-generate outbound leads. You will learn some of the common challenges cloud consultants face when generating high-quality leads, three steps to solving them, and multiple opportunities to get some help. Links 424 - Show Notes Fast Track program Sales Machine Ideal Client Framework Sales Sherpa Snov.io Zero

en

360 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...