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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:24:59

Are We Truly Self-Made, or Just Lucky?

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/22

Outliers & Opportunity: Deconstructing Success with Malcolm Gladwell

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00:44:06

The Entrepreneur's Edge: Personality, Platforms, &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/22

Freemium, Social Media & Soap: Your Business Questions Answered

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00:27:02

Why You Already Have a Brand (And How It Helps You Sell)

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/21

Beyond the Logo: Branding's Role in Closing Deals

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00:37:16

Unlock Sales: Building Emotional Bonds with Buyers

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/20

From Stranger to Sale: Forging Emotional Connections in Business

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00:16:21

Are You Alienating Your Audience? The Perils of...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/19

AI vs. Humanity in Marketing: Finding the Right Balance

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00:21:21

Stop Wasting Time: Using AI to Get the RIGHT Customers

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/17

Beyond Content: How to Use AI to Find & Win Customers

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00:16:23

Know Your Customer: The CRM Advantage for Business...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/16

The Power of CRM: Satisfied Customers, Scheduled Success

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00:27:14

Closing the Right Deals: Why Everyone Isn't Your...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/12

Closing the Right Deals: Why Everyone Isn't Your Customer

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00:36:21

The Empathy Advantage: How to Scale Sustainably by...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/12

Scaling with Heart: The Customer-Centric Growth Playbook

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00:27:29

From Betrayal to Breakthrough: Navigating Partner...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/11

Stolen Ideas & Scaling Dreams: Your Business Questions Answered

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00:44:27

Write Your Way to Riches? The Entrepreneur's Guide to...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/10

Have you ever wondered if writing a book could actually boost your business?Many entrepreneurs focus solely on traditional marketing, but publishing a book can be a game-changer, offering benefits far beyond just sales: * Build Authority, Credibility & Trust: A book instantly positions you as an expert, making potential clients and audiences more likely to trust your insights. * Boost Brand Visibility & Recognition: Your book becomes a powerful marketing tool, extending your reach and putting your

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00:23:36

The Art of the DM: Selling Smarter, Not Harder

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/08

Are you using social media DMs to connect with potential clients, but not seeing the results you hoped for? You might be making some common mistakes that are actually pushing people away.In my latest podcast episode, I dive into how NOT to sell your services or products using social media direct messages. Here are a few critical pitfalls to avoid: * Don't send novels: Most people read DMs on mobile devices and just skim. Keep your messages concise and to the point. * Ditch the assumptions: Avoid

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00:25:30

From Fan to Founder: Replicating Your Heroes' Wins

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/07

Have you ever looked at your business heroes and wondered, "How can I be like them?" That's a question I tackled in my latest podcast episode, and my answer might surprise you with its simplicity:Figure out the ingredients they applied in building their success, and then go about implementing them yourself.It sounds straightforward, but it requires a deep dive into their journey. Beyond just admiring their achievements, we need to analyze the strategies, the mindset, and the actions that got them to

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00:53:32

Turning Lookers into Buyers: Arinze's Heavy Machinery...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/06

Do you ever feel like you're spinning your wheels with prospects who just don't convert and end up being paying customers? That's exactly the challenge Arinze, a listener from Lagos, Nigeria, faces in the heavy machinery sales game (excavators, forklifts, wheel loaders, etc.).He's running sponsored ads and seeing a frustrating pattern: * 95% of leads ask for photos and tons of questions, then vanish. * 3% physically inspect the equipment but never decide. * A mere 2% actually close a deal.Does this

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00:28:02

Boosting Your Glovo Sales: Optimize Your Storefront &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/05

Are you a restaurant owner in Abuja, or anywhere really, looking to boost your sales and orders on Glovo or similar on-demand delivery platforms?I recently answered a listener question on my podcast from Miracle, a restaurateur here in Abuja, who wanted to know how to get more out of his Glovo storefront.The truth is, maximizing sales on any two-sided marketplace like Glovo, Jumia, Konga, or Amazon comes down to two critical areas: optimization and operational excellence.First, let's talk

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00:22:20

Can Your Small Business Get a Bank Loan for Land? The...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/05

Today, I'm diving into a crucial question that came from a listener, Wisdom, in Dawaki, Abuja: Is it possible for a small business owner to secure bank finance to purchase land for their business operations?The straightforward answer is yes, it is possible! However, it's subject to meeting a number of specific, formalized requirements.Banks operate with a clear set of criteria to manage risk and ensure the viability of such investments.Here's what a small business would typically need to provide: *

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00:29:55

Unlocking Industrial Cleaning Clients: Your...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/03

Have you ever wondered how to find your next big client in the industrial cleaning space? It all comes down to effective prospecting – finding out who needs your services, where they are, and how to start a conversation.Today, I'm sharing some key strategies we discussed on the podcast, inspired by a listener's question on cracking the industrial cleaning market in places like Abuja:1. Strategic Networking & Professional AssociationsDon't underestimate the power of showing up in the right rooms. For

en

00:34:10

The Entrepreneur's Shield: Frameworks, Fitness, and...

Sales For The Nigerian Business Person: The Sales and... ·

2025/06/02

Entrepreneurship is a thrilling journey, but let's be real – it comes with its fair share of stress and overwhelm. How do you build a business without breaking down? It's all about a three-pronged approach: solid business frameworks, dedicated physical health, and robust mental well-being.First up, business frameworks. Without clear principles for areas like sales, people management, and inventory, you're essentially freestyling every day. This lack of clarity leads to mental overload and missed

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00:15:31

Unlock Business Growth: Leveraging Islamic Banking in...

Sales For The Nigerian Business Person: The Sales and... ·

2025/05/30

I just dropped a new podcast episode that busts a common myth and opens up a powerful avenue for business growth in Nigeria: Islamic Banking, or Non-Interest Finance!Many people assume you need to be Muslim to benefit from this financial model. Not true! We dive into why you don't have to be of a particular faith to leverage this kind of finance for your business.On the show, we explore: * What Islamic Banking is and how its principles can be a significant advantage for Nigerian businesses seeking

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00:19:06

From CBN to Cooperatives: Funding Solutions for...

Sales For The Nigerian Business Person: The Sales and... ·

2025/05/29

I just recorded a new podcast episode diving deep into a crucial topic for aspiring and current pharmacy and chemist business owners in Nigeria: funding!We answered a fantastic listener question from Frances in Abuja, exploring the various grants and soft loan options available. The first critical step? Ensuring full legal compliance and NAFDAC registration – a non-negotiable foundation for any legitimate pharmacy business.We then explored a range of financing avenues, moving beyond the

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1,378 results

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