x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:50:49

Don't Be Annoying: Better Ways to Follow Up

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/22

Have you ever feel a bit mellow or sad because you spent your morning calling prospects/ potential customers and most of them didn't even pick up? If you called nine people today and only three answered, I want you to know that it is perfectly normal and not something to get depressed about. In our line of work, we "kill what we eat," so we answer every strange number, but for most people, an unscheduled call from a stranger is seen as an intrusion or even a security risk.The mistake

en

01:03:37

How to Explain Why You Cost More - Selling Value

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/21

Are you tired of potential clients throwing out a figure/ price and feeling like you have to immediately bend over backward to match it? In our latest discussion, we dive deep into why you must stop treating a customer's budget as gospel truth.The reality is that many clients are operating on out-of-date market information, sometimes relying on quotes from years ago, or they are simply making a random guess because they liked your ad. When you don't push back and inquire about how they

en

00:42:22

The Real Way People Find You on Google

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/20

Stop obsessing over your business name and start focusing on how your customers actually think. Today, I want to talk about Search Engine Optimization (SEO) because it remains a major concern for Nigerian business owners. If the term SEO confuses you, just think of it as the answer to one simple question: How do people find me online?In Nigeria, many people make the mistake of focusing their SEO strategy on their proprietary company names or technical jargon. I was talking to my guy who runs iksf.ng

en

00:55:00

Free Money for Your Business: The Truth About Grants...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/20

I just received a message this morning from one of my former mentees, Tej, and it reminded me why I do this. Tej is an everyday Nigerian business person just like me—no big connections, no special clubs—yet she just qualified for the Jerry Eze Foundation business grant.I’m writing this because many of you hear about grants, incubators, and accelerators and think, "Na dem dem! It’s for other people." I’m here to tell you it is for you. People are using these tools every single day to move

en

00:20:47

When is the Best Time to Call a Client in Nigeria?

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/20

Have you ever sat staring at your phone on a Monday morning, wondering if it’s too early to dial a potential client? Many Nigerian business owners and newbies struggle with this exact anxiety, worrying if a 7:30 a.m. call is intrusive or if waiting until 3:30 p.m. means they've missed the boat.In this episode, I’m clearing the air: in Nigeria, anytime after 9:00 a.m. is a perfectly appropriate time for a business call. While I personally am comfortable making calls as early as 8:30 a.m., I

en

00:17:59

Beyond the Pitch: Using Your CRM to Close More Deals

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/17

Success in sales isn't about having a great memory; it's about having a great system. The speaker argues that the best pros don't wing it—they rely on organized processes and tools like a CRM to track every detail.By keeping "clean" records of past conversations, you can spot "hidden gems," like specific savings you mentioned months ago, to reignite interest in old leads. Whether you use high-tech software or a simple paper diary, the goal is to get the data out of

en

00:47:58

The Blueprint for Hiring Top Sales Talent

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/17

In this episode, a sales consultant shares a better way to hire and interview sales talent. He moves away from "stress-test" interviews, arguing that a relaxed, competency-based conversation is the best way to see how someone actually works.The consultant focuses on three main things when evaluating a candidate:Real Experience: Do they have a solid, honest work history?A Clear Method: Do they have a structured way of selling, or do they just rely on personality?Problem-Solving: Can they

en

00:23:22

How to Break Into Nigeria’s Most Exclusive Circles

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/15

A lot of people in Nigeria believe a "secret cabal" or "the Matrix" is actively working to keep them poor. In this episode, a sales expert flips that script. He argues that these barriers aren't actually a conspiracy—they’re just closed social circles.Think of it like a private club: the people inside have spent years building trust and doing business together, so they don’t just let anyone in. If you want to succeed, you have two choices: 1. Play the Game: Learn how to

en

00:31:34

You Can Be a Good Person and Still Be Rich

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

Many Nigerian business owners are being misled by the popular idea that sales has two sides: a desperate side driven by unbridled greed and a desired side where being too ethical might hold you back from wealth. Let’s be clear: there are no two sides to sales.When a doctor's greed leads to harm, we don't say there are two sides to medicine; we call that person a quack or a criminal. When a building collapses, we don't call it a side of engineering—it’s charlatanry. Sales should be no

en

00:47:36

From Architecture Student to Entrepreneur: A Case Study

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

In today’s episode, I’m diving deep into some real talk about business growth, triggered by a great WhatsApp conversation I had with one of our listeners, Sam from Vision World Hub. Sam is a student of architecture in Benin running an academic research business, and his questions touched on things so many of you are struggling with: how to scale, how to find the right customers, and how to pitch better.Here are the key takeaways from our discussion:There is no "Silver Bullet": Many people

en

00:33:34

The Tech Co-Founder Myth: Building Without Coding

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

Do you have to move to Lagos to "blow" as a startup founder? It’s a question I hear all the time. If you’re a Nigerian of a certain age, you remember when the entertainment industry was Lagos-or-nothing. If you didn't "enter Lagos," people thought you weren't serious. We saw artists like MI and Chocolate City move from Jos to Lagos and become powerhouses, while others who stayed back never quite hit that same level of national stardom.But today, my answer for founders is: maybe, but maybe not.The

en

00:19:45

Why you can't sell expensive products using spam

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/10

Hey everyone! I’m coming to you today from a slightly unusual spot—an airport parking lot. My flight pick-up was delayed, and I didn't want to let the time go to waste, so I pulled out the microphone to share some thoughts on prospecting and outreach.I have a bit of a confession to make. In the past, I’ve been critical of a tool called Apollo, even telling people it didn't really work. Well, I’m here to take that back. After working with a specialist at a client's office, I’ve seen it

en

00:39:13

The Secret to Getting More Customers on WhatsApp

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/10

In regions like Africa and Latin America, WhatsApp has become an indispensable tool for business, though its potential is often undermined by poor execution. Many of you are trying to use the platform to grow your businesses, but I see too many entrepreneurs making the mistake of equating work with the sheer volume of messages sent. If you forward a single message to 2,000 contacts and 1,998 of them ignore or block you, you haven't done effective work; you’ve actually damaged your deliverability

en

00:22:58

The Faster Way to Test if People Will Actually Buy...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

Are you trying to build a community just because you’re afraid to sell?Recently, a writer reached out to me with a plan to create a community of 1,000 people to eventually sell his services, rather than just approaching clients directly. I see this all the time—people taking the "roundabout" route because they think direct selling is "icky" or "sleazy."Here is the truth: Community is a long-term game. While you can sell anything through a community, it is a much slower

en

00:26:10

Why Most Nigerian Startups Die Early & How to Launch...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

The harsh reality is that most Nigerian startups fail before they even launch. While the reasons are varied, there is one particular culprit I see over and over: analysis paralysis. Too many of you are stuck "planning to plan"—spending months worrying about branding, websites, and the back end without ever actually shipping anything. You are dreaming to build, but you are building nothing.My recommendation has always been clear: focus on building an MVP (Minimum Viable Product). This is

en

00:42:24

Sales Lessons from a Wuse 2 Underwear Vendor

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

Too many Nigerian entrepreneurs are waiting for that "perfect" customer who slides into the DM, asks for a price, and pays immediately without a single question. We want things to come quick and easy, but unless you are at the scale of a giant like Netflix or Amazon, being impersonal is hurting your business.The truth is, while you are a small, micro, or nano-business, you must have a process for qualification and discovery. This simply means taking the time to figure out who you are

en

00:26:11

Turning Politeness into Profit

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

Have you ever finished a presentation in Lagos, Abuja, Kano, Jos, or anywhere else and heard the dreaded words: "We'll consider it"? It’s a common hurdle, and if you aren't careful, it’s where your hard work goes to die in "ghost mode."The truth is, when a potential client says they’ll consider it, it’s a sign of a few things: they might not be interested, they might be confused, or they might simply lack confidence in you. To save the deal, you need to stop guessing and

en

00:12:56

Why Nobody Cares About Your Company History (Yet)

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

Many Nigerian businesses kill their sales chances by talking too much about themselves. They start pitches with "Our history" or "Meet our founder," which usually bores potential clients.The fix? Flip the script!Don't lead with who you are; lead with the problem your client is facing and how you can fix it. Once they see you understand their needs, they’ll care about your credentials.Finally, always tell them exactly what to do next with a clear Call to Action.

en

00:30:30

AI as Your Partner: How to Start a Business with Just...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

In this talk, a business consultant shares practical advice for Nigerian entrepreneurs and anyone struggling with low income—like a widow living on 50,000 naira a month.His main point? Don't start a business if you have zero savings. Instead, he suggests a different roadmap:1. Stability First, Business LaterFocus on income: If you are "broke," focus on learning new skills, working extra hours, or asking your community for help to build a small safety net first.Know your risks: People

en

00:25:13

Customer Service: Your Secret Sales Weapon

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/07

In this podcast, the speaker explains why salespeople need to care about customer service to make more money. Instead of just chasing new sales, the goal is to keep current customers coming back for repeat purchases. This is much cheaper and more profitable than constantly looking for new clients.To do this, businesses need to stop just waiting for complaints (reactive) and start checking in on customers before problems happen (proactive). By making sure the customer is actually successful and happy

en

1,495 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...