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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:28:13

How to Pivot from Small Talk to Sales Without Being...

Sales For The Nigerian Business Person: The Sales and... ·

2026/01/01

Stop leaving money on the table because you're too polite to talk business. You know the drill: you spend 45 minutes discussing family, traffic, and football, only for the meeting to end before you even mention your proposal. In this episode, I show you exactly how to stop "circling the airport" and finally land the plane.Nigerian business is built on rapport, but if you don't transition, you aren't a consultant—you’re just a gist partner. I’m breaking down the legendary Zig Ziglar P.O.G.O

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00:41:40

How to Prompt and Scale Your Business

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/31

The AI tool isn’t the problem—your instructions are. Stop wasting hours searching for the "perfect" AI. Whether you use ChatGPT, Claude, or Gemini, the results you get are only as good as the directions you give. I am here to tell you that AI isn’t coming for your job; it’s here to augment your intelligence. But if you keep treating it like a mind-reader, you’ll keep driving in circles.In this episode, I break down the strategy for Nigerian and African entrepreneurs to turn these tools into

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00:30:16

How to Sell Your Vision Before You Ever Send a Pitch...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/30

Your pitch deck isn't the problem. You are! You’ve spent weeks obsessing over font sizes and market slides, but your emails are still being ignored. Why? Because you’re treating your pitch deck like a magic wand instead of a wedding invitation. You’re asking for a "marriage" before you’ve even had a first date.In this episode, I’m stripping away the "founder ego" to show you why Nigerian tech startups are failing the funding test. I’m joined by U.S. finance expert Samuel M. to break down the cold,

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00:42:03

Are You Pitching Like a Beggar? Fix Your Social Posture

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/30

Stop acting like a beggar if you want to close the Oga. I see it at every wedding: ambitious entrepreneurs groveling for a moment of an influential person’s time, only to be forgotten before the cake is cut. You are killing your brand before you even open your mouth.In this episode, I reveal why your social posture is the difference between a closed deal and a cold shoulder. I am teaching you how to maintain your dignity while showing cultural deference. You are an equal in humanity, even if they

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00:22:06

Is Your Outdated Google Profile Killing Your Sales?

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/29

Your business is invisible, and it’s costing you money. I’m writing/ recording this from Makurdi, and frankly, I’m frustrated. I’ve spent my holiday trying to take my family out, only to be met with wrong phone numbers and "ghost" locations on Google Maps. If I can’t find you, I can’t pay you. It is that simple. The logic is the same for dozens of your potential customers as well.In this episode, I break down why your Google My Business (GMB) profile is your most important storefront in 2025. Stop

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00:24:33

How to Generate High-Value Leads at a Party Without...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/28

You are at a party, but your mind is on your business and sales targets. Don’t blow it.Nothing kills a vibe faster than a "sales leech" pitching products over drinks. If you are that person constantly shouting "buy my stuff" at reunions or weddings, you aren't just losing sales—you’re losing invitations. In this episode, I show you how to master the "Organic Pivot." I break down exactly how a tech founder can close deals at a club and how an insurance rep can sell at a bar without being an irritant

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00:29:38

Performance vs. Power: Why Management Isn't a Promotion

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/28

Before you say "yes" to that promotion at work, you need to hear this.You’ve crushed your targets. You’re the superstar. Now, your company wants to "reward" you with a Sales Manager title. I’m telling you: it’s a bait you shouldn't swallow blindly. In this episode, I break down the brutal reality of the "Promotion Trap."Most top performers move into management only to find their income slashed, their stress tripled, and their freedom gone.What You Stand to Lose: * Your Paycheck: Why moving from

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00:25:41

Are You Dreaming of Growth or Actually Prospecting?

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/27

Stop lying to yourself about how hard you’re working. In this episode, I’m pulling back the curtain on the "squadron" delusion. You think you have a massive network until you’re forced to put pen to paper. If it isn’t written down, it doesn’t exist. I’m showing you why your memory is your business’s biggest bottleneck and how my "Rule of 10" will save you from the sting of rejection.What You Will Master: * The Reality Check: Why a physical prospecting list is the only way to face the facts of your

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00:19:01

How to Master Founder-Led Sales and Build a Lasting...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/26

I’m recording this quietly from my family home this holiday, but the message is anything but quiet: As a founder, your #1 job isn't to manage—it’s to sell the vision and the outcome.I watched a sales clerk fumble a deal with my mother because the clerk obsessed over "antibacterial steam" while ignoring the one result my mother actually needed. Don’t let that be you. Whether you’re trying to keep employees from jumping ship for a bigger paycheck or trying to close a skeptical lead, you must paint a

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00:53:48

How Many Interactions Does It Really Take to Make a...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/23

Are you tired of "following up" without a finish line? In this episode, I, Tavershima Ayede, dismantle the dangerous myth of a "fixed" number of touch points. Whether you are selling a cup of egusi or a million-naira contract, your strategy must change. I break down the exact variables—price, complexity, and stakeholders—that dictate your path to the bank.Stop playing the guessing game and start winning with these insights: * Stage-by-Stage Conversions: Why the "Big Close" is actually a series of

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00:45:34

Why Motivation Alone Won’t Sell: Stop Losing Deals &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/20

Most Nigerian business owners are terrified of the phone. They think luxury doesn't sell here or that price is the only thing customers care about. They are wrong. I’m Tavershima Ayede, and I’m here to dismantle the mental hang-ups holding your revenue hostage.In this episode, I reveal the framework of my upcoming 10-Day Sales Intensive (Jan 12–23, 2026). I don't do "motivation" or fluff. I deliver the "modern plumbing" your business needs to fix its sales leaks for good. You will learn the

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00:10:21

10 Days to Master Phone Sales: Your January Blueprint

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/19

Stop relying on "hope" and "grace" to hit your sales and revenue numbers. If you are a sales rep or business owner struggling to generate leads, your system is broken.I am Tavershima Ayede, and I am telling you: You can sell anything over the phone—if you know how to control the conversation. After 1,300 episodes, I am finally opening a specialized 10-day training to hand you my exact sales engine.What You Will Master: * Prospecting Precision: Stop harassing the wrong people; find those who buy. *

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00:28:00

Adapt or Die: How to Beat Market Disruption

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/19

How to Pivot Your Business Model When the Market CrashesThe wind has died down and your old business model is failing. What do you do? Most people panic and sell their assets. I am telling you: Do not sell the car if you're a taxi driver panicking because of disruptions from UBER/ BOLT and non NURTW people crashing into the taxi and cab hailing space.I am Tavershima Ayede, and in this episode, I show you how to stop being a victim of "market intruders." Whether it’s AI threatening your consulting or

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00:34:23

Do Your Clients Actually Like You? The Secret to...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/19

Stop asking "how do I find more clients." It is a boring, lazy question that yields zero results. If you want to scale your business, you need lethal specificity and aggressive strategies.I am Tavershima Ayede, and in this episode, I strip away the fluff to show you how to dominate your market. Whether you are an electrician, a consultant, or in real estate, the mechanics of growth remain the same.I am recording this late from Benue because your success doesn't take a holiday and so neither will I

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00:22:18

Is LinkedIn a Magic Sales Tool? The Real Truth

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/17

Stop looking for a "magic" sales button. It doesn't exist.I am Tavershima Ayede, and in this episode, I’m cutting through the noise. If you think LinkedIn is just an app you "open," you are already losing. Whether you sell software or spare parts, you are leaving money on the table because you refuse to show up correctly.Stop Failing, Start WinningI break down why most Nigerians fail on LinkedIn and how you can fix it immediately: * Total Optimization: If your profile is blank, you are invisible

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00:37:30

How to Diagnose Your REAL Problem (It's Not You!

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/16

STOP Feeling Like a Sales Failure! You MUST Do This First.I am Tavershima Ayede, and I insist you stop being prematurely discouraged in business and sales growth. You’re juggling a 9-to-5 or school alongside building your business. I get it; sales are HARD. But after two days of giving you the right perspective, this final part cuts straight to the brutal, practical truth: Your real problem is usually quantity, not technique.You need to give yourself grace. If you've only spoken to 10 or 20 people,

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00:33:57

Why Are You Still Failing in Sales? (It's Not Your...

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/15

STOP Feeling Incompetent! Sales Isn't Theory, It's Performance!You’re trying to sell, and it feels hard. You’re getting discouraged by rejection, and maybe you've felt that sting of self-doubt and failure. I'm Tavershima Ayede, and in this second part of our discussion, I’m being direct and assertive: you must stop thinking of sales as a knowledge subject like accounting.This is the urgent, practical perspective you need. Sales, like the military, sports, or music, is a performance discipline

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00:42:48

Why Sales is HELL: The Truth Your Mentor Won't Tell You

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/13

STOP Quitting: Why Sales Is HARD AS HELL (And How to Fix Your Mindset)I'm Tavershima Ayede the host of the podcast, and I need to be direct with you: If you are discouraged right now because sales feels impossible, you are not alone. I realized I was too upbeat in some of my podcast episodes, and I failed to tell you the ugly truth: Sales is arduous, and the statistics are stacked against you.Here is the non-negotiable reality: Until you sort out your sales and marketing, your business has NO

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00:17:02

Why Are People Ignoring Your WhatsApp & LinkedIn DMs?

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/12

Why Are People Ignoring Your WhatsApp & LinkedIn DMs?

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00:31:57

Hustle Hard Now: Your Sales Grind Isn't Forever

Sales For The Nigerian Business Person: The Sales and... ·

2025/12/11

Hustle Hard Now: Your Sales Grind Isn't Forever

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