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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:23:22

How to Break Into Nigeria’s Most Exclusive Circles

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/15

A lot of people in Nigeria believe a "secret cabal" or "the Matrix" is actively working to keep them poor. In this episode, a sales expert flips that script. He argues that these barriers aren't actually a conspiracy—they’re just closed social circles.Think of it like a private club: the people inside have spent years building trust and doing business together, so they don’t just let anyone in. If you want to succeed, you have two choices: 1. Play the Game: Learn how to

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00:31:34

You Can Be a Good Person and Still Be Rich

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

Many Nigerian business owners are being misled by the popular idea that sales has two sides: a desperate side driven by unbridled greed and a desired side where being too ethical might hold you back from wealth. Let’s be clear: there are no two sides to sales.When a doctor's greed leads to harm, we don't say there are two sides to medicine; we call that person a quack or a criminal. When a building collapses, we don't call it a side of engineering—it’s charlatanry. Sales should be no

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00:47:36

From Architecture Student to Entrepreneur: A Case Study

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

In today’s episode, I’m diving deep into some real talk about business growth, triggered by a great WhatsApp conversation I had with one of our listeners, Sam from Vision World Hub. Sam is a student of architecture in Benin running an academic research business, and his questions touched on things so many of you are struggling with: how to scale, how to find the right customers, and how to pitch better.Here are the key takeaways from our discussion:There is no "Silver Bullet": Many people

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00:33:34

The Tech Co-Founder Myth: Building Without Coding

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/13

Do you have to move to Lagos to "blow" as a startup founder? It’s a question I hear all the time. If you’re a Nigerian of a certain age, you remember when the entertainment industry was Lagos-or-nothing. If you didn't "enter Lagos," people thought you weren't serious. We saw artists like MI and Chocolate City move from Jos to Lagos and become powerhouses, while others who stayed back never quite hit that same level of national stardom.But today, my answer for founders is: maybe, but maybe not.The

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00:19:45

Why you can't sell expensive products using spam

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/10

Hey everyone! I’m coming to you today from a slightly unusual spot—an airport parking lot. My flight pick-up was delayed, and I didn't want to let the time go to waste, so I pulled out the microphone to share some thoughts on prospecting and outreach.I have a bit of a confession to make. In the past, I’ve been critical of a tool called Apollo, even telling people it didn't really work. Well, I’m here to take that back. After working with a specialist at a client's office, I’ve seen it

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00:39:13

The Secret to Getting More Customers on WhatsApp

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/10

In regions like Africa and Latin America, WhatsApp has become an indispensable tool for business, though its potential is often undermined by poor execution. Many of you are trying to use the platform to grow your businesses, but I see too many entrepreneurs making the mistake of equating work with the sheer volume of messages sent. If you forward a single message to 2,000 contacts and 1,998 of them ignore or block you, you haven't done effective work; you’ve actually damaged your deliverability

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00:22:58

The Faster Way to Test if People Will Actually Buy...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

Are you trying to build a community just because you’re afraid to sell?Recently, a writer reached out to me with a plan to create a community of 1,000 people to eventually sell his services, rather than just approaching clients directly. I see this all the time—people taking the "roundabout" route because they think direct selling is "icky" or "sleazy."Here is the truth: Community is a long-term game. While you can sell anything through a community, it is a much slower

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00:26:10

Why Most Nigerian Startups Die Early & How to Launch...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

The harsh reality is that most Nigerian startups fail before they even launch. While the reasons are varied, there is one particular culprit I see over and over: analysis paralysis. Too many of you are stuck "planning to plan"—spending months worrying about branding, websites, and the back end without ever actually shipping anything. You are dreaming to build, but you are building nothing.My recommendation has always been clear: focus on building an MVP (Minimum Viable Product). This is

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00:42:24

Sales Lessons from a Wuse 2 Underwear Vendor

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/09

Too many Nigerian entrepreneurs are waiting for that "perfect" customer who slides into the DM, asks for a price, and pays immediately without a single question. We want things to come quick and easy, but unless you are at the scale of a giant like Netflix or Amazon, being impersonal is hurting your business.The truth is, while you are a small, micro, or nano-business, you must have a process for qualification and discovery. This simply means taking the time to figure out who you are

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00:26:11

Turning Politeness into Profit

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

Have you ever finished a presentation in Lagos, Abuja, Kano, Jos, or anywhere else and heard the dreaded words: "We'll consider it"? It’s a common hurdle, and if you aren't careful, it’s where your hard work goes to die in "ghost mode."The truth is, when a potential client says they’ll consider it, it’s a sign of a few things: they might not be interested, they might be confused, or they might simply lack confidence in you. To save the deal, you need to stop guessing and

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00:12:56

Why Nobody Cares About Your Company History (Yet)

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

Many Nigerian businesses kill their sales chances by talking too much about themselves. They start pitches with "Our history" or "Meet our founder," which usually bores potential clients.The fix? Flip the script!Don't lead with who you are; lead with the problem your client is facing and how you can fix it. Once they see you understand their needs, they’ll care about your credentials.Finally, always tell them exactly what to do next with a clear Call to Action.

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00:30:30

AI as Your Partner: How to Start a Business with Just...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/08

In this talk, a business consultant shares practical advice for Nigerian entrepreneurs and anyone struggling with low income—like a widow living on 50,000 naira a month.His main point? Don't start a business if you have zero savings. Instead, he suggests a different roadmap:1. Stability First, Business LaterFocus on income: If you are "broke," focus on learning new skills, working extra hours, or asking your community for help to build a small safety net first.Know your risks: People

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00:25:13

Customer Service: Your Secret Sales Weapon

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/07

In this podcast, the speaker explains why salespeople need to care about customer service to make more money. Instead of just chasing new sales, the goal is to keep current customers coming back for repeat purchases. This is much cheaper and more profitable than constantly looking for new clients.To do this, businesses need to stop just waiting for complaints (reactive) and start checking in on customers before problems happen (proactive). By making sure the customer is actually successful and happy

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01:02:15

How to Spot High-Value Clients Without Being Rude

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/06

Selling is not about how well you "toast," pitch, or manufacture a presentation; it’s about the quality of the conversations you have and the questions you ask.Too many Nigerian business people think that being the loudest person in the room—the one who won't shut up in networking sessions about their first-class degree or their five job offers—is the way to advance an agenda. In reality, those people are often seen as "odious." If you want to actually grow your business, you

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00:48:36

30 Pairs of Panties and Zero Responses: A Sales...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/06

Are you wondering why your business is struggling to bring in revenue despite having a great product? The truth is, for many Nigerian businesses, the reason you are suffering is simply because you are non-responsive. You are letting your competition snatch away the market because you aren't responding to messages, or you are getting back to potential customers days or even a week late.I want to share a real-life case study from this past week that perfectly illustrates how businesses are

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00:17:20

Dealing with Nigeria’s Toughest Customers

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/03

Let's talk about something nobody really teaches us in business school or at the office: how to handle difficult customers. Whether you are running a business or working a job here in Nigeria, you’ve likely realized that nobody gives you the "411" on what to do when you’re face-to-face with a customer who is making your life hard. I recently got a question about this from Sunday in Abuja, and it’s such a practical, essential topic that I wanted to dive deep into it today.In my

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00:29:01

The Soft Close: How to Close Deals Without Being Pushy

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/03

I’m writing this today because I’ve noticed a recurring problem: many Nigerian business owners, entrepreneurs, and self-employed professionals haven't gotten the memo on how to actually close a deal. Far too often, we go for the meeting, make a great presentation, send over the PDF, and then—nothing. We just keep quiet, hoping the other person will magically ask for our account details.While you might occasionally encounter an "actualized buyer"—someone who knows exactly what they want

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00:24:32

Why Screaming Won't Close Big Deals Faster

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/03

How many deals did you close this week? How many did you close today? Yesterday? Last week?If you are a sales manager, business owner, or territory manager, these are likely the questions you are firing at your team to "ginger" them up and get results. You mean well—you want to motivate your people and see the business move forward—but I’m here to tell you that asking "How many deals did you close?" is actually one of the least helpful things you can do for your sales team. In

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00:00:44

Mastering the Process: A Listener’s Journey to Better...

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/02

Hello everyone, my name is Othniel. As a longtime listener of the podcast sales for the Nigerian business person/ Sales and Marketing with Tav, I wanted to take a moment to share how much of an impact this journey has had on my professional development.For a long time now, I have been tuning in to Mr. Tavashima’s episodes, and I can honestly say that his insights have helped me grow into a much better salesperson. One of the most important lessons I have taken away is that mastering professional

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00:34:53

The Truth Behind "Overnight" Success

Sales For The Nigerian Business Person: The Sales and... ·

2026/04/02

I see a lot of tension in the entrepreneurial space lately between the desire to build a career and the desperate urge to "blow," "hammer," or arrive at the pinnacle as quickly as possible. I recently had a conversation with a 24-year-old listener who really wants to hammer, and it reminded me that we need to talk about blowing up well and blowing up sure, rather than just blowing up quick. As Grant Cardone says, the goal isn't just to get rich quick, but to get rich for

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1,488 results

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