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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

41:44

338: Salesforce CMO on Leading Through Turbulence

Renegade Marketers Unite ·

2023/03/31

In January 2023, Salesforce announced it was laying off 8,000 staffers, roughly 10% of its workforce. Smelling blood, five sharks of Wall Street—otherwise known as activist investors—started buying shares. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one that it hasn’t been afraid to face head on. Welcome Salesforce President & CMO Sarah Franklin to Renegade Marketers Unite, here to share how Salesforce is committed to leading from the

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05:02

Tuesday Tips: Getting the Most Out of B2B Content

Renegade Marketers Unite ·

2023/03/28

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Gabi Zijderveld of Smart Eye, Chip Rogers of WorkSpan, Dean Nicolls of Oosto, and Jennifer Griffin Smith of Brightcove To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving

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50:19

337: Adapting B2B Digital in a Downturn

Renegade Marketers Unite ·

2023/03/24

How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder. Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and

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02:50

Tuesday Tips: The Name Game: Renaming Your B2B Brand

Renegade Marketers Unite ·

2023/03/21

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ellie Ahmadi, CMO of Sāgo To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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47:25

336: Rebranding a 57-Year-Old Company with Sāgo CMO

Renegade Marketers Unite ·

2023/03/17

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company. Enter Sāgo, officially launched March 1st, 2023. In this episode, Ellie shares the work behind finding and launching the new brand name (in 11 months, no

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04:15

Tuesday Tips: Euphemisms to Sell Brand

Renegade Marketers Unite ·

2023/03/14

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, Ann Boyd of Stoplight, and Dean Nicolls of Oosto To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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45:52

335: Engage Employees First – A Deep Dive into...

Renegade Marketers Unite ·

2023/03/10

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land. Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune

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04:42

Tuesday Tips: PR-able Market Research

Renegade Marketers Unite ·

2023/03/07

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge of Cappfinity, Sheraun Britton-Parris of VisionLabs, Natalie Gullatt of HubSpot, and Deidre Hudson To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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51:43

334: B2B Marketers Confront Generative AI

Renegade Marketers Unite ·

2023/03/03

AI is on the up and up. As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier, Founder of Percolate, Variance, and most recently brxnd.ai, an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI. He joined a CMO Huddles Bonus Huddle to share all the ways B2B marketers can and should start using AI to

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04:51

Tuesday Tips: Getting the Most Out of Marketing...

Renegade Marketers Unite ·

2023/02/28

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. This episode features tips on getting the most out of marketing conferences, with wisdom from Shirley Macbeth, CMO of Forrester. Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated

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53:26

333: The B2B Customer Event Episode

Renegade Marketers Unite ·

2023/02/24

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up

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04:09

Tuesday Tips: Overcoming Digital Fatigue

Renegade Marketers Unite ·

2023/02/21

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dave Bornmann of Association Analytics, Chris Willis of Acrolinx, Josh Leatherman of Service Express To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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56:11

332: Digging into Digital Media Spend

Renegade Marketers Unite ·

2023/02/17

How can B2B CMOs optimize their digital marketing efforts? Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International, Mika Yamamoto of F5, and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online. Don’t miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles,

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05:16

Tuesday Tips: Employee Recruiting and Retention

Renegade Marketers Unite ·

2023/02/14

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Bill Strawderman of GS1 US, Ian Howells of Sage Intacct, Melissa Sargeant of AlphaSense, Michael Welts of Aviatrix, Jason Widup of metadata.io, Mike Brannan of Centric Consulting, Ellina Shinnick of HUB International, and Josh Leatherman of Service Express To see the video versions, follow Drew Neisser on

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01:02:25

331: Bulletproofing Your CMO Career

Renegade Marketers Unite ·

2023/02/10

CMO turnover is rampant. That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti, Founder & Author of Bulletproof Your Career. Whether you are looking for your next role, eyeing a different industry, hoping to get on a board, or want to be a thought leader, this is the episode for you. Tune in as Pat shares her expertise on how CMOs can build their personal brands and network better, with comprehensive tips on using

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03:09

Tuesday Tips: Building a Flexible Marketing Budget in...

Renegade Marketers Unite ·

2023/02/07

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jeff Otto of Marqeta, James B. Stanton of Empyrean, Tom Bianchi of Acquia, and Charles Groome of Biz2Credit To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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28:40

330: Surprising Routes Around Economic Turbulence

Renegade Marketers Unite ·

2023/02/03

“After employees, customers are the target of 2023.” With unrelenting pressure on B2B marketers to build pipeline, Drew Neisser’s above advice may sound unhelpful. But the reality is that you can’t have more pipeline without a strong brand embraced by employees and customers alike, especially when the CFO becomes the CFNO. Tune into the 330th episode of Renegade Marketers Unite, where Drew shares strategic wisdom when it comes to 2023 growth. Our special host this episode is Joe Cohen, Chief

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05:49

Tuesday Tips: Returning to In-Person Events

Renegade Marketers Unite ·

2023/01/31

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Michael Callahan of Acronis, Matt Serna of Notable, James B. Stanton of Empyrean, Eric Eden of InGo, Cynthia Gumbert of SmartBear, Wendy Perilli of PeerSpot, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a

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47:03

329: Pump Up the Product-Led Growth!

Renegade Marketers Unite ·

2023/01/27

To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius.  Michael and Allyson’s insights into marketing’s role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize

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04:39

Tuesday Tips: Driving Pipeline

Renegade Marketers Unite ·

2023/01/24

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Kristin Russel of Symplr, Dean Nicolls of Oostos, Carlos Carvajal of Q2, and Kristin Fornal of Brand PH To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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