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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

42:19

540: When AI Rewrites the CMO Playbook

Renegade Marketers Unite ·

2026/10/09

AI is rewriting the CMO playbook fast. And somehow, human judgment is getting more valuable. Start with what the machines do well. They can crank out content, make sense of scattered data, and turn repeatable tasks into workflows at ridiculous speed. That leaves marketers with a better problem to solve. What should they do with the room they get back? Could the bigger payoff be more time for judgment, creativity, relationships, reputation, and original thinking? If so, a few old-school

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50:55

539: Pick Your Battles: Strategic Trade-offs in B2B...

Renegade Marketers Unite ·

2026/10/02

Marketing has no shortage of good ideas. The trouble is, they're all competing for the same budget, people, and attention. When everything looks important, something has to give. A big growth bet may deserve the full weight of the team. A proven motion might be better off with a template and a handoff. And a perfectly good idea might need to sit in the parking lot for a while. Somebody has to decide what gets the team's energy before every good idea starts claiming it. In this episode,

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48:27

538: Need for Speed? Earn It First

Renegade Marketers Unite ·

2026/09/25

Urgency makes shortcuts awfully tempting. Find the problem, make the plan, get moving. But a little more work before the sprint can save a whole lot of fixing later. People, relationships, and processes all have to be ready to carry the speed. Get that setup right, and you can hit the gas with a much better chance of keeping the wheels on. In this episode, Drew talks with Anne Morriss, co-author of Move Fast and Fix Things, about what leaders need in place before they accelerate organizational

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52:01

537: When Marketing Leads the AI Migration

Renegade Marketers Unite ·

2026/09/18

Company-wide AI adoption needs a flock leader. Marketing may already have the job. Marketing has a few advantages here. It hears customer friction early, touches nearly every corner of the business, and has gotten pretty good at doing more with less. That makes it a natural proving ground for new ways of working, with a chance to test what works, prove the value, and give the rest of the company something worth scaling. In this episode, Drew talks with Thalía Diedrick (GoTu), Allison

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54:40

536: Stop Paying the B2B Trust Tax

Renegade Marketers Unite ·

2026/09/11

Some of the most expensive friction in B2B marketing starts with one question. Can I trust this? The buying process already comes with enough hesitation. Add a message that burns extra brain calories, a brand promise that shifts depending on where you meet it, or outreach that feels suspiciously automated, and the trust tax starts piling up. Every extra layer gives buyers another reason to pause. In this episode, Drew talks with David Horsager, author of Trust Matters More Than Ever, about

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53:14

535: Building the Brave Habit

Renegade Marketers Unite ·

2026/09/04

How do you know whether the brave move is to go for it or plant your feet? CMOs are making that call with short runways, incomplete information, and teams being asked to adapt fast. Comfort can delay the hard decision. Pressure can push leaders toward false certainty or speed for speed's sake. Brave leadership is more measured, and it gets stronger with practice. In this episode, Drew talks with Todd Henry, author of The Brave Habit, about building that practice into leadership. Todd shows

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08:38

534: The Leadership Move You're Avoiding

Renegade Marketers Unite ·

2026/09/02

Before you ask for another leadership tip, check the glasses you're already wearing. Ty Hammond doesn't do tips anymore, which slightly complicates Drew's plan to grab a few quick leadership nuggets. Good thing. When leaders already know the move they need to make and still keep avoiding it, the blocker is often the assumption coloring how they see the moment. If the glasses say "nice guy," accountability can start to look like becoming the bad guy. That's the kind of lens Ty wants leaders to

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52:09

533: PE-Backed CMOs

Renegade Marketers Unite ·

2026/08/28

PE-backed CMOs have to make marketing make sense at board speed. The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays "just marketing" for long. In this episode, Drew talks with Kevin Ruane (Precisely), Julie Kaplan (Higher Logic), and Alan Gonsenhauser (Demand Revenue) about what it takes to succeed as a PE-backed CMO. They explain how to learn the investment thesis, build CFO trust early, use customer success as a

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53:29

532: Seeing Around Corners: The Signals CMOs Can't...

Renegade Marketers Unite ·

2026/08/21

Change only looks sudden when you missed the signals. Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, they get drowned out by revenue, pipeline, CAC, and other lagging indicators. Those numbers still earn their seat, but left alone, they can keep everyone staring backward while customers and competitors move ahead. In this episode,

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52:23

531: Marketing and Communications as One Growth System

Renegade Marketers Unite ·

2026/08/14

Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes. That's how strong work gets less mileage than it should. Recognition stays in PR when demand could use it. Analyst proof misses the sales motion. Internal messaging sounds adjacent to the market story instead of connected to it. Bring the right lenses together early, and the narrative gets sharper, the proof works harder, and the brand voice becomes unmistakable wherever the business

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25:38

530: Stop the Sales Enablement Scavenger Hunt

Renegade Marketers Unite ·

2026/08/07

A stuffed content library can still leave a salesperson empty-handed. Somewhere along the way, sales enablement got mistaken for asset production. Sales asks, marketing makes, the asset goes somewhere, and the next thing you know, a seller is five minutes from a call wondering which deck, battle card, proof point, or customer story actually helps. If the seller has to stop selling to find the enablement, the enablement has not enabled. In this Drew-on-Drew solo episode, Drew plays both host

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53:17

529: What 2026's CMO Survey Reveals About Marketing...

Renegade Marketers Unite ·

2026/07/31

When every marketing decision has to pay off this quarter, growth starts losing its owner. That's the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger is what those choices start to signal. If every case for marketing comes back to pipeline now and near-term ROI, the function that should be finding growth can get managed into something much smaller. In

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50:02

528: Marketing Inside the Sales Rhythm

Renegade Marketers Unite ·

2026/07/24

Sales has one clean tell for whether it trusts marketing. Timing. Bring marketing in late, and partnership turns into a very polite scramble. The field has moved, the campaign needs context, and sales is working leads without the story that made them worth chasing in the first place. Trust grows when marketing stays close enough to hear the objections, spot the stalls, and change the work while there's still time to help. In this episode, Drew is joined by Ellina Shinnick (HUB), Joan

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47:53

527: The CMO-CRO Partnership That Made It Snow

Renegade Marketers Unite ·

2026/07/17

The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard. Marketing can point to MQLs. Sales can point to missed revenue. Everyone can be technically right, and the business still loses. No wonder Denise Persson and Chris Degnan have little patience for functional victory laps. At Snowflake, the question was never, "Did marketing look good?" It was, "Are reps productive, is new business moving, and are we working from the same plan?" In this

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51:20

526: AI Velocity vs. Human Creativity

Renegade Marketers Unite ·

2026/07/10

AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed. Teams can now publish, prototype, adapt, and distribute at a pace that felt impossible a few years ago. The advantage comes from knowing where to accelerate, where human judgment matters most, and how to keep the creative spark intact. A strong idea can travel further than ever. A weak one can flood the market before anyone asks whether it was worth making. In this episode, Drew brings

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50:40

525: The AI-Augmented CMO: Architecting Teamwide...

Renegade Marketers Unite ·

2026/07/03

AI is moving fast enough to make even the savviest CMO feel one tool, one workflow, and one "wait, you can do that now?" behind. The easy move is to delegate it. Let the eager people experiment. Let the technical folks wire things together. Let the team come back with something impressive enough to call progress. If that sounds like a plan, François Dufour would like a word. In this episode, we replay a conversation with Drew and François from April 2026 about what it takes to become an AI-augmented

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50:12

524: The First 90 Days Just Got Faster

Renegade Marketers Unite ·

2026/06/26

The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving. In this episode, Drew talks with Paige O'Neill (Culture Amp), Scott Gordon (HG Insights), and Ali McCarthy (Asset-Map) about what it takes to start strong in a new CMO role. They explore how to pressure-test what you heard in the interview process, align quickly with the executive team, assess the team you inherited, and decide where marketing can create the most meaningful impact. The

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45:08

523: The CMO Job Search Is a Two-Way Street

Renegade Marketers Unite ·

2026/06/19

Some CMO opportunities look promising right up until you stop asking, "Can I land this?" and start asking, "Can I actually win at this company?" In a market that is warmer than it was a year ago but still unforgiving, Hugh Marshall of Heidrick & Struggles argues that CMOs need to approach the search with two-way diligence. The offer matters, but so does knowing whether the company, CEO, board, investors, and growth expectations are aligned enough to support real success. With that recruiter

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44:19

522: AI, SDRs, and the New GTM Engine

Renegade Marketers Unite ·

2026/06/12

The go-to-market model most teams are optimizing may be the very thing AI is making obsolete. Too often, the buyer experience feels like a relay race nobody asked to run. AI is already proving there's a faster, straighter path to answers, value, and outcomes, making the old model a lot harder to defend. In this episode, Drew talks with Amanda Kahlow, founder of 1mind, about why many of today's go-to-market assumptions deserve a fresh look. Using the rise of AI SDRs as a starting point, they

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49:14

521: Chiefs of Marketing

Renegade Marketers Unite ·

2026/06/05

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first. They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next. In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface

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