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PODCAST

Banking Transformed with Jim Marous

Evergreen Podcasts

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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All Episodes

33:30

The Power of Omnichannel Communication in Banking

Banking Transformed with Jim Marous ·

2023/03/01

Customers are more likely to engage with their bank or credit union if contacted in a timely manner on their preferred communications platform. More than ever, these channels are highly personalized digital options. Be it text, video, audio, secure chat, or social messaging, consumers want their financial institution to stay connected with them at every point of their financial journey. The challenge for financial institutions is how to implement a digital communication strategy that is secure and

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49:39

Banks Must Become Resilient to Continuous Disruption

Banking Transformed with Jim Marous ·

2023/02/28

Banking will never return to the way things were done in the past. Continuous disruption is the new norm. The mission is to become more resilient and to benefit from the change that surrounds us. How can banks and credit unions navigate the intentional evolution of financial services while continuing the existing execution of engagement with customers? In other words, creating new business models from within what already exists. I am excited to have Brant Cooper, author of the book, ‘Disruption

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36:04

Unlocking the Potential of Digital Banking...

Banking Transformed with Jim Marous ·

2023/02/23

To thrive in the new digital banking environment, financial institutions need to rearticulate their value proposition, simultaneously simplifying and upgrading back-office processes and the customer experience while creating value through data and analytics. To deliver a market-leading value proposition, banks will need to work like a tech company, with leadership embracing change and acting promptly to take advantage of market opportunities that provide differentiation. We are very fortunate to

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48:22

Bankers Like Us Must Make Change Happen

Banking Transformed with Jim Marous ·

2023/02/21

The banking industry, while steeped in tradition, is far from predictable. More than ever, marketplace changes are impacting what financial institutions deliver and how solutions are delivered. Unfortunately, not all legacy bankers have kept pace with the changes in the marketplace … either by choice or because their organization has failed to keep up. Without a challenger mindset and a willingness to accept change, take risks and disrupt status quo, bankers like us will be left behind. I am so

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43:32

The Future of Credit Card Marketing

Banking Transformed with Jim Marous ·

2023/02/16

Credit cards are one of the primary foundations for credit relationships at many financial institutions, accounting for 37% of consumer purchases by dollar value in 2021. But the marketplace is changing, as usage patterns evolve due to economic conditions and new credit alternatives. To continue to grow credit card relationships, banks and credit unions must reimagine their products to meet consumer needs, using deeper data insights to to reach specific segments, drive engagement, and rethink card

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28:14

What is the Potential of ChatGPT in Banking

Banking Transformed with Jim Marous ·

2023/02/14

ChatGPT has taken over the news cycle since launching at the end of November of 2022. Its AI version of human conversation has created optimism and debate around the opportunities and risks associated with this technology. The question is, how can conversational AI impact banking as we know it, from an operational and customer experience perspective? What is the scope of this change and what are the challenges? I am excited to have Charles Morris, Chief Data Scientist for Financial Services at

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49:39

Building Banking Loyalty During Volatile Times

Banking Transformed with Jim Marous ·

2023/02/09

Consumer behavior is changing faster than ever. The impact of the pandemic, technological advancements, a greater awareness of environmental, social and governance (ESG) issues and an uncertain economy are influencing financial wellness and buying decisions. More than ever, banks and credit unions are wondering how they can better shape consumer demand and drive engagement and loyalty as consumers are increasingly diversifying their financial relationships. We are very fortunate to have PwC Partners

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49:21

Banking in the Age of Digital Disruption

Banking Transformed with Jim Marous ·

2023/02/07

An uncertain economy, combined with technological advances, increased customer expectations, and new competition will force banks to reimagine business models and rethink how financial services are delivered. More than ever, banks and credit unions must find ways to meet customer’s individual needs at speed and scale. Continuous digital transformation is required across entire organizations. I am excited to have my friend, Ron Shevlin, Chief Research Officer at Cornerstone Advisors and Senior

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52:38

Using Data and Digital Technology to Drive Next...

Banking Transformed with Jim Marous ·

2023/02/02

Digital banking transformation involves integrating digital technology with data and analytics to enhance customer experiences, drive growth and make an organization more future-ready. Building improved customer experiences and greater engagement involves more than just the customer service area and IT. It must involve the entire organization including the back-end of the business process. The entire company must provide seamless digital customer experiences. We are very fortunate to have Stephen

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56:07

Many Banks Misunderstand Innovation

Banking Transformed with Jim Marous ·

2023/01/31

According to MIT, the biggest challenges to the innovation process include a lack of an innovation culture, fear of change, lack of ownership and vision, inadequate benchmarking and even impatience. Unfortunately, there is no magic bullet or secret formula that can guarantee innovation success. But there are ways to make the odds of success greater. And it is not just new technology or a higher level of investment. I am excited to have Steve Monaghan on the Banking Transformed podcast. Steve's

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50:51

Banking is at the Beginning of the Interface Revolution

Banking Transformed with Jim Marous ·

2023/01/26

Over three-quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78 percent said such content made them more likely to repurchase. But simply putting a name on an email or targeting a sales message based on recent purchases is no longer enough. Financial institutions, and customers, want to engage in a way that exhibits empathy, is timely and contextual, and most of all, creates a value exchange. We are very fortunate

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55:00

Global Trends That Will Disrupt Finance in 2023

Banking Transformed with Jim Marous ·

2023/01/24

The increased digitalization of finance has resulted in massive transformations and disruptions across the industry. Opportunities have emerged from these trends like the use of AI to drive personalization, decentralized finance, embedded banking, and increased collaborations between fintech firms and legacy banks. Driven by the increase of consumers with access to more technology, the pace of change is increasing, with innovation at the forefront and existing business models being challenged. I am

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52:21

Banking Must Partner for Digital Transformation Success

Banking Transformed with Jim Marous ·

2023/01/19

Improving the customer experience (CX) is at the foundation of the majority of digital banking transformation efforts. Financial institutions need to deliver a fast, safe, and consistent banking experience in both physical and digital engagements. Delivering a future-ready digital banking experience requires data, analytics, modern technology, and a leadership and cultural paradigm shift that enables the reimagining of legacy business models. We are very fortunate to have Courtney Rowan, VP of

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40:05

The Future of Open Banking in 2023

Banking Transformed with Jim Marous ·

2023/01/17

Open banking has become a major driver of digital transformation across the financial sector, revolutionizing payments, lending, investments, and transactional ecosystems almost overnight. But the full potential of APIs and open banking have yet to be realized. Will 2023 be the watershed year for open finance in the U.S. and globally, or will regulation slow the innovation process? We have Ritesh Jain, Fintech founder and advisor and previous CTO of HSBC on the Banking Transformed podcast. Ritesh

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53:30

A How to Guide for Digital Transformation at a $25B Bank

Banking Transformed with Jim Marous ·

2023/01/10

Financial institutions of all sizes must stay focused on providing and improving digital services or they risk getting left behind. The good news is that smaller banks are already experts at relationships and can leverage this expertise and the trust they have earned in a digital world. The questions become where should investments be made and how can a mid-sized bank ‘punch above their weight’ competing with larger banks, fintech firms and big tech competition? We have Laura Merling, Chief

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34:41

Most Important Workplace Technologies for Banking in...

Banking Transformed with Jim Marous ·

2023/01/03

Modern workplace technologies are a primary driver of digital transformation in the banking industry, creating immense opportunities for improved experiences for employees and the customer. With increased competition from fintech and big tech firms, what are the most important workplace technologies that will transform banking services and making banks and credit unions more future-ready? I am excited to have Leo Brito, EVP Workforce Experience and Productivity Solutions at Wells Fargo on the

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37:52

Connecting the Dots Between Data, Analytics, and...

Banking Transformed with Jim Marous ·

2022/12/27

Many banks focus on the technology needed to digitally transform their organization. But technology is only part of the equation. To be successful, leadership must manage internal and external expectations to improve both employee and customer expectations. Being named one of the most powerful women in banking several times, Amy Brady, the CIO of KeyBank, has leveraged her extensive career to build innovative solutions and end-to-end digital experiences at a time of massive change, increasing

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27:45

Digital Banking Trends and Priorities for 2023

Banking Transformed with Jim Marous ·

2022/12/20

While many digital banking initiatives revolve around making banking easier, that only scratches the surface on how to make digital banking better. Consumers want more than simple transactions … they want personalized solutions. Combining market leading innovation with digital banking transformation, U.S. Bank is working hard to build solutions that can quickly adjust to consumer’s evolving needs in real time. But building a digital banking platform that combines speed and scale is not easy. My

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45:07

Data Drives the Future of Branch + Digital...

Banking Transformed with Jim Marous ·

2022/12/13

More than ever, branch networks must be rightsized and optimized. With data and analytics, banks and credit unions can determine the right mix of flagships, self-service locations, and everything in between. The objective is to enhance the organization's brand, creating better banking experiences that strengthen people and communities. My guest on the Banking Transformed podcast is Gina Bleedorn, Chief Experience Officer at Adrenaline. Gina shares the keys to future-ready branch distribution models

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43:57

Digital Banking Growth Strategies for 2023

Banking Transformed with Jim Marous ·

2022/12/06

The banking industry is facing an onslaught of competitive pressures — from revenues and profit margins to market share and adoption rates. Banking executives have been forced to reevaluate long held assumptions as they completely rethink their acquisition and growth strategies. What is needed to attract, engage, and expand relationships? How can banks and credit unions rethink their current operating model from the inside-out to become future-ready? My guest on the Banking Transformed podcast is

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