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PODCAST

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

business management

All Episodes

00:47:03

Webinar: Tackle Ecommerce Education & Understanding...

Unpacking the Digital Shelf ·

2021/11/08

Everyone charged with leading ecommerce success also finds themselves cheerleaders, the coaches, and definitely the educators for the shifts that must happen across the business to achieve maximum growth and efficiency. THis is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the

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00:45:15

Interview: Building the Moat around Middle Market...

Unpacking the Digital Shelf ·

2021/11/01

Building and growing a middle market manufacturer and retail company is a challenge not for the faint of heart. But entrepreneurial passion and grit matched with operational expertise can lead to outstanding differentiation and growth. That’s the investment thesis of MidOcean partners, a private equity firm focused on transformative growth opportunities in middle-market consumer and business services companies. Eric Roth, Managing Director at MidOcean Partners, joined Rob and Peter to talk through

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00:47:28

Assessing Data and Content Readiness for Your Digital...

Unpacking the Digital Shelf ·

2021/10/25

Preparing content for the digital shelf, or in truth, all the digital shelves, is a process, organizational, and technical challenge. Not for the faint of heart. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute and Barbara

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00:34:51

Deep Dive: Post Pandemic Shopping Reflections and...

Unpacking the Digital Shelf ·

2021/10/18

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and who decides what your brand is. Plus, the world's cutest puppy is identified.

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00:44:36

Develop a Winning Team for the Digital Shelf, with...

Unpacking the Digital Shelf ·

2021/10/11

Until our robot overlords take over, winning on the digital shelf requires the right team of people. What is the mix of hard and soft skills that team members need to have to deliver and thrive in a rapidly changing and critical sector of the business? Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, teamed up with Sheri Stoller, Director of Ecommerce at Trilliant Food and Nutrition in a recent Digital Shelf

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00:34:23

Search Optimization in an Era of Private Brands and...

Unpacking the Digital Shelf ·

2021/10/04

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science of

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00:37:48

The Art and Science of a Digitally Resilient...

Unpacking the Digital Shelf ·

2021/09/27

There is no question that our future will continue to be one of disruption. Either acute disruption, like COVID, or chronic disruption, like the emergence of digital technologies across industries and use cases. So the question isn’t a matter of will there be disruption, but what do leaders do in response? Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with executives

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00:51:55

Adopt a Process to Support Your Market Growth and...

Unpacking the Digital Shelf ·

2021/09/20

In a business dictated by an algorithm, designing a fluid, flexible process to get products ready for ecommerce and built out with content is essential. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, has embarked on a ten episode series of webinars with new research and executive conversations. The content is so foundational to any leader plotting their digital shelf strategy, that we will be presenting it here

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00:47:47

A Revolution in Data-Driven Digital Shopping in the...

Unpacking the Digital Shelf ·

2021/09/13

The local brands called out in this episode were SCVA and Caring Kind. Cann was the national beverage brand.

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00:39:54

Plotting your Journey through the DSI’s Digital...

Unpacking the Digital Shelf ·

2021/09/06

The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanity, it is vital to understand where you and your company are on that journey, and what the right next steps are to move along a maturity curve towards operational and performance excellence. Experts from Salsify and the DSI teamed up to articulate a Digital Shelf Maturity Curve, and they presented it in a recent webinar. The content is so foundational

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00:39:40

Building the most impactful consumer products company...

Unpacking the Digital Shelf ·

2021/08/30

Thrasio often gets lumped into the “Amazon seller aggregator” category. But when you talk to them, that’s just the how. Here’s their mission:”to be the most impactful consumer products company of the next century.” A key part of achieving that mission is creating and expanding thousands of global brands at scale. The man in charge of that part of the mission is Arturo Aranda, who brings his experience leading creative at BBDO, Facebook, MRM/McCann, working with some of the biggest brands in the

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00:51:01

How We Drive Maximum Growth Needs to Change, with...

Unpacking the Digital Shelf ·

2021/08/23

When one ecommerce executive from a global brand tells you they are pushing for a radical rethinking of the beliefs that have driven growth for decades at their company, it’s an interesting anecdote. When 10 executives tell you the same thing, it’s a research project. When Molly Schonthal, founder of the Digital Shelf Institute Executive Forum, and Chris Perry, Chief Learning Officer at firstmovr, started hearing similar anecdotes and data points around shifts from members of the Executive Forum

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00:38:42

Caution: Retail Media Might Make You Lazy, with Eric...

Unpacking the Digital Shelf ·

2021/08/16

In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence,

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00:25:29

Driving Loyalty and Growth through the Post-Purchase...

Unpacking the Digital Shelf ·

2021/08/09

Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like their most

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00:37:17

Manage Your Amazon Business the Same Way Amazon Does,...

Unpacking the Digital Shelf ·

2021/08/02

Inside Amazon, vendor managers are renowned for having vast amounts of data at their fingertips to fine tune performance and, famously, drive negotiation with their brand manufacturer partners. Imagine if you could go to those negotiations, or better yet, fine-tune your Amazon business every day with your own set of financial, retail, advertising, and brand data out of Amazon systems. The team of ex-Amazonians at Reason Automation have set out to provide just that. Rob and Peter sat down with

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00:37:28

Building Scalable, Sustainable Digital-First...

Unpacking the Digital Shelf ·

2021/07/26

What do Drew Barrymore, Mindy McKnight, Taraji P. Henson, and Priyanka Chopra Jonas all have in common, besides being famous, talented, and beautiful? They are building successful brands with beauty brand incubator Maesa. They also all work with Rich Simpson Senior Vice President, Customer Development, North America & International at Maesa. Rich is charged with building a repeatable, scalable, sustainable process to grow Maesa’s brands in a digital-first omnichannel world. It’s challenging,

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00:37:53

Amazon’s Leadership Principles, Refreshed, with John...

Unpacking the Digital Shelf ·

2021/07/19

Amazon, and the rest of the world has changed a lot since the last edition of John Rossman’s bestselling book on leadership and innovation, The Amazon Way. The updated 3rd edition has hit the digital and physical shelves, and the author joined Peter to talk about how those changes have impacted the classic leadership principles that made Amazon the innovators they are. In this new era, Amazon’s experiences through massive growth have demonstrated that some changes need to be made, changes that are

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00:36:35

A Decade of Retail Media Innovation in One Year, with...

Unpacking the Digital Shelf ·

2021/07/12

Keeping up with the rate of innovation and investment flowing in the retailer ad space is almost an impossible task. It requires both brand and retailers to stay focused on building the capabilities to make the right decision to take greatest advantage of the right opportunities. From her role as Managing Director of Retail Media, Americas at Criteo, Sherry Smith brings her experience running global media agency Triad to the tech space, which gives her a 360 degree view of the ecosystem and best

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00:26:46

People, Process, and KPIs: Using a Competitive...

Unpacking the Digital Shelf ·

2021/06/28

From P&G, to global confectioner Ferrero, and now to helming digital commerce at PE-owned Eastpoint Sports, Rachel Tetreault brings a competitive mindset and a fierce commitment to continually refining the organization, the processes, and the key KPIs it takes to win. Rachel joined Peter to share her key learnings and best practices from across her adventures in ecommerce.

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00:28:12

Cross-Border Commerce at Scale, with Craig Reed, SVP...

Unpacking the Digital Shelf ·

2021/06/21

The opportunity for brands to drive revenue through cross-border commerce is greater than it's ever been. But the complexity keeps rising. The taxman cometh wherever you sell. Craig Reed, SVP of Global Trade at cross-border technology provider Avalara joined Peter and Rob to talk through some of the complexities and the innovations that make it possible to sell globally at the scale that’s right for you.

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