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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:07

What a Legal Content Expert Wants You to Know About AI

The Law Firm Marketing Minute ·

2025/01/28

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Legal marketing is changing fast, and AI is at the center of it all. In this episode, a legal content expert unpacks the truth about AI—its strengths, its flaws, and how it’s shaping the way law firms connect with clients.📌 Key TakeawaysHow AI can streamline content creation without losing authenticity.The hidden dangers of relying too much on AI-generated content.Why

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2:13

Groundhog Day for AI: The Loop That Could Limit It

The Law Firm Marketing Minute ·

2025/01/27

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌀 Can AI fall into an endless cycle? In this episode, Smike, Eddie, and Steph dig into the surprising limitations of modern AI, exploring how recycled content could halt progress and what the future of artificial intelligence might look like.📌 Key Takeaways:How AI’s learning process is turning into a repetitive loop.Why recycled content could be holding AI back.The promise of AGI and

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33:54

How Your Law Firm Will Reach Gen Z Clients In 2025

The Law Firm Marketing Minute ·

2025/01/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎥 Why Gen Z Is Redefining Video MarketingDiscover how small law firms can adapt to Gen Z’s favorite video trends! Smike and Sofia dive into why TikTok, YouTube, and video collabs are reshaping content marketing. From crafting the perfect hook to the power of private shares, learn actionable tips to keep your law firm visible and relevant.📌 Key Takeaways:Shares, not likes, are the gold

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1:54

The #1 Video Platform to Find Gen-Z (May Not Be What...

The Law Firm Marketing Minute ·

2025/01/23

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Discover the surprising video platform that dominates Gen Z’s attention—96% of them are here! In this episode, Smike and Sofia explore how this platform stacks up against TikTok and Instagram, and why it’s a game-changer for law firm marketing strategies.📌 Key Takeaways:Why this platform is a must for reaching younger audiences.How to leverage it effectively for your law firm’s

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3:18

How to Hook and Close with Killer CTAs

The Law Firm Marketing Minute ·

2025/01/22

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🔥 Are your calls-to-action falling flat? In this episode, Smike and Sofia share insider secrets to hooking your audience and closing the deal with CTAs that actually work. From ditching outdated phrases like "Link in bio" to creating a journey that leads to action, they break down exactly how to captivate and convert your audience.📌 Key Takeaways:Why outdated CTAs are hurting your

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2:34

How This Simple Social Media Tactic Can Create Results

The Law Firm Marketing Minute ·

2025/01/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Social media is filled with opportunities, but one tactic stands out for its simplicity and effectiveness. In this episode, Smike and Sofia dive into the power of collaboration, exploring how it can elevate your content, connect you with new audiences, and strengthen your local presence. Discover how this strategy can transform your firm’s online impact!📌 Key Takeaways:How

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1:55

Why Small Firms Need a New Take on Virality

The Law Firm Marketing Minute ·

2025/01/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Viral fame might seem enticing, but does it really bring clients through the door? In this episode, Smike and Sofia unpack the hidden truths about social media virality and why it often misses the mark for small law firms. Discover how to shift your focus from big views to building real client connections and lasting success.📌 Key Takeaways:Why viral fame doesn’t translate to local

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24:38

The Art of the World's Best Marketing Strategy

The Law Firm Marketing Minute ·

2025/01/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What makes the world’s best marketing strategies so effective? In this episode, Smike and Eddie unpack the secret behind giving value in content marketing. Drawing on examples like the Michelin Guide, they explore how sharing valuable, targeted content builds trust, keeps you top of mind, and turns into long-term revenue.📌 Key Takeaways:How giving value creates trust and credibility

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2:04

Here's What the Michelin Guide Teaches Us About...

The Law Firm Marketing Minute ·

2025/01/16

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What does a tire company’s travel guide have to do with legal marketing? Everything. In this episode, Smike and Eddie break down the genius behind the Michelin Guide and how its principles apply to building client loyalty through content marketing. Learn how delivering consistent, valuable information keeps you top of mind when clients need your services.📌 Key Takeaways:Why

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1:48

How Giving Away Your Expertise Doesn't Hurt Your...

The Law Firm Marketing Minute ·

2025/01/15

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 Many lawyers hesitate to share their expertise, fearing it might hurt their business. In this episode, Smike and Eddie explain why giving away valuable knowledge not only strengthens your credibility but also makes clients more likely to trust and hire you. Using a relatable “mechanic” analogy, they show how sharing what you know demonstrates your value without diminishing it.📌 Key

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1:57

Your Marketing is Broken Without This Relationship

The Law Firm Marketing Minute ·

2025/01/14

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧩 Marketing isn’t just about creating great content—it’s about making sure it reaches the right people. In this episode, Smike and Eddie break down the critical relationship between content (your gift) and channels (the box that delivers it). You’ll learn why your legal marketing might be falling flat and how to turn things around with this powerful duo.📌 Key Takeaways:Why content

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1:37

Disruptive Media Done Right Does This

The Law Firm Marketing Minute ·

2025/01/13

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 What is the concept of disruptive media and its transformative impact on marketing? Smike and Eddie explore how standing out on social media can capture attention, build trust, and drive engagement—when done with the right context and value. Discover actionable insights from this thought-provoking discussion!📌 Key Takeaways:Why disruptive media grabs attention and boosts

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28:35

SGE: The AI That's Disrupting Law Firm Marketing...

The Law Firm Marketing Minute ·

2025/01/10

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Google’s SGE is shaking up law firm marketing like never before!Smike, Sarah, and Eddie explore how this revolutionary AI is disrupting traditional SEO strategies, reshaping search behavior, and challenging lawyers to adapt. Whether it’s about crafting better content or understanding what clients see first, this episode gives you the edge to thrive in the AI era.📌 Key Takeaways:How

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3:16

Is Your Law Firm Accountable for Google's AI Mistakes?

The Law Firm Marketing Minute ·

2025/01/09

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ If Google’s AI misrepresents your law firm’s content, who’s at fault? Smike, Sarah, and Eddie discuss the tricky issue of accountability when AI-generated answers skew information. Discover how these mistakes could impact your firm's reputation and what steps you can take to mitigate risks in the age of AI-driven search.📌 Key Takeaways:AI errors can affect your law firm’s

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2:46

This AI Could Make Your Website Obsolete?

The Law Firm Marketing Minute ·

2025/01/08

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌐 Could Google’s SGE render your website irrelevant? Smike, Sarah, and Eddie explore the evolving role of websites in the AI-driven world of search. From building trust to bridging the credibility gap, discover why websites may still have a critical role despite the rise of AI-generated answers.📌 Key Takeaways:AI tools like SGE are changing how people find information online.Websites

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2:08

What if SGE is Inaccurate?

The Law Firm Marketing Minute ·

2025/01/07

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🤔 What happens when Google’s AI, SGE, gets it wrong? Smike, Sarah, and Eddie unpack the dangers of relying on AI-generated answers in high-stakes fields like law. With real-life examples of inaccuracies and practical advice for fact-checking, this episode challenges the hype around AI and highlights why precision matters more than ever.📌 Key Takeaways:AI-generated summaries can be

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1:49

Google’s Latest AI Breakthrough: What You Need to Know

The Law Firm Marketing Minute ·

2025/01/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive.📌 Key Takeaways:How Google's AI is reshaping the search landscape and your firm's visibility.The shift from traditional

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1:30

Best of LFMM: Our Favorite Mental Health Book

The Law Firm Marketing Minute ·

2024/12/27

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 In this special throwback episode, Smike and Eddie dive into one of their favorite mental health resources: The Tools by Phil Stutz and Barry Michels. Inspired by the popular Netflix documentary with Jonah Hill, they discuss how this book equips lawyers with practical strategies to handle anxiety, stress, and burnout. If you’re looking for actionable ways to improve your mental

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7:04

Best of LFMM: Mental Health Wrap Up

The Law Firm Marketing Minute ·

2024/12/26

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 In this wrap-up of Mental Health Awareness Month, John Hinson tackles the lingering stigma around therapy in the legal profession. With honest insights and actionable advice, John shares his personal journey to understanding the power of talk therapy, as well as practical alternatives for lawyers feeling overwhelmed. Whether you’re curious about therapy or need encouragement to take

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6:43

Best of LFMM: It's Okay Not To Be Okay

The Law Firm Marketing Minute ·

2024/12/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ In this reflective throwback episode, John Hinson revisits Mental Health Awareness Month with a stark reminder: lawyers are three times more likely to experience clinical depression than professionals in other industries. Explore the challenges of high-stress environments, the importance of vulnerability, and practical steps for lawyers to prioritize self-care and well-being.📌 Key

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1,015 results

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