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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:34:41

Philip Fairley: Video Content Marketing for Your Law...

BE THAT LAWYER ·

2023/12/14

In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways:Run your business on the numbers, not on a feeling. Look at the data on a consistent basis and take action on it. Get content out consistently - everyone is watching short-form videos, so do that. Right

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00:30:52

Natalie Knowlton: The Changing Legal Field and Why...

BE THAT LAWYER ·

2023/12/11

In this episode, Steve Fretzin and Natalie Knowlton discuss:The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law. Key Takeaways:Law is both a profession and a business. Your law firm should be running as an actual business that provides legal services. Consumers are responding to the commoditization of the law - it is

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00:35:52

Michael Liebowitz: Articulation in Marketing and...

BE THAT LAWYER ·

2023/12/07

In this episode, Steve Fretzin and Michael Liebowitz discuss:Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying.Talking about the money and criteria for success early in the discovery process. Key Takeaways:All businesses are personal, all great businesses are very personal. The biggest mistake businesses of all sizes make is talking about what

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00:33:21

Brooke Lively: Getting More of What You Want in Your...

BE THAT LAWYER ·

2023/12/04

In this episode, Steve Fretzin and Brooke Lively discuss:Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success. Key Takeaways:When you have your data dialed in, you can see where the issues really are and then you can fix them. Most companies are running at about 20% strong on the six key components. Very few have 100%, but the goal is to always get better. If everything is

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00:34:39

Jonathan Fitzgarrald: Tips for Growth Mode

BE THAT LAWYER ·

2023/11/30

In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss:Collaboration between a lawyer and a business coach. Why you should have a business plan for your law firm. Finding the right referral partners and investors. Ideas for staying top of mind and staying in touch. Key Takeaways:Relationships are proactive, not reactive. If you don’t have a plan, you won’t know where you are going.Be the go-to person for people outside of the things you do. Listen with your eyes - people are telling you

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00:33:08

Stewart Wessel: Preparing for a Lateral Move

BE THAT LAWYER ·

2023/11/27

In this episode, Steve Fretzin and Stewart Wessel discuss:How Stewart got into legal recruiting. The control and freedom that comes from having your own book of business. Building your network. Understanding the market for 1+1=3. Key Takeaways:As a younger lawyer, you do not have to start building your book alone - you can bring a more senior attorney with you to help close the deal. The optimal size of your book when making a lateral move is different depending on where you are trying to

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00:31:57

Diane DiResta: Speaking In Soundbites for Lawyers

BE THAT LAWYER ·

2023/11/23

In this episode, Steve Fretzin and Diane DiResta discuss:The value of speaking both in person and virtually.Common mistakes lawyers make when speaking.Understanding your audience.What to do when you’re nervous (and why those nerves are selfish). Key Takeaways:Fit is often about culture, not about a skill mismatch.It doesn’t matter if you are a fast speaker, you want to leave space in between - remember the pause. That is where the information you are sharing is going to land with the

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00:32:36

BE THAT LAWYER - Marketing Mavericks - Part 2 of 2

BE THAT LAWYER ·

2023/11/20

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website. Key Takeaways:Be on the social platforms that your audience is on. Keep your social media posts to information, not advice. Clients want to know about

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00:35:50

BE THAT LAWYER - Marketing Mavericks - Part 1 of 2

BE THAT LAWYER ·

2023/11/16

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to do before marketing themselves. Positioning yourself as uniquely qualified to help your client. Perspective client avatars and referral partners. Pros and cons of specializing and finding your niche. Key Takeaways:Look at what you are already doing well now and capitalize on that first. Bring in personal differentiation points in your marketing

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00:33:01

Elizabeth Tresp: Scaling and Growing Your Firm...

BE THAT LAWYER ·

2023/11/13

In this episode, Steve Fretzin and Elizabeth Tresp discuss:How Elizabeth started her law firm (and manages her other businesses as well). The secret of work-life balance. Managing workload capacity and workload ability when hiring. Understanding your core competencies and trying new things. Key Takeaways:The work-life balance will change throughout your career and will look different for every person. Knowing when to hire is going to come with experience, but you need to be in tune with your

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00:37:59

Jeff Kimmel: Managing a Firm with Consistency and...

BE THAT LAWYER ·

2023/11/09

In this episode, Steve Fretzin and Jeff Kimmel discuss:Understanding the business and the finances of the firm. Referrals, delegation, and trust in your team. Communicating clearly and confidently to your client about transitions in teams.Scaling down to scale up. Key Takeaways:Everyone has their own way of managing - find the way that works for you and the firm and do that. It can be fun and exciting if you are doing it in a way that is fresh and right for you.You can give clients reassurance that

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00:32:30

Joe Tamburino: Building Confidence and Making...

BE THAT LAWYER ·

2023/11/06

In this episode, Steve Fretzin and Joe Tamburino discuss:Why lawyers struggle to build a book of business and a law practice. Honing your skills and learning from others. Communication, expectations, and building a great team. Building media relationships. Key Takeaways:You have to have confidence in yourself, no matter what venture you go into in life. Having a record of success will give you confidence and will really let you know what your job truly is. You (or someone on your team) have to be

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00:31:44

Emily Witt: Advice to Lawyers From a Recruiter on...

BE THAT LAWYER ·

2023/11/02

In this episode, Steve Fretzin and Emily Witt discuss:How Emily’s Be That Lawyer tipping point started by rock climbing. Top reasons lawyers are looking to move firms. Advice for lawyers searching for a move. One thing lawyers wish they knew. Key Takeaways:Many lawyers feel they are in the dark in regards to their career progression. During the pandemic, we saw that many lawyers do enjoy being around their colleagues and getting feedback from their coworkers and senior lawyers. Some lawyers may not

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00:33:42

Jim Coogan: Interacting with Non-Lawyers in a Way...

BE THAT LAWYER ·

2023/10/30

In this episode, Steve Fretzin and Jim Coogan discuss:How Jim’s childhood interest in medicine lead to his career in personal injury law. Listen to what the questions really are. Engaging your audience when you speak. How AI is changing legal practice with communication clarity and efficiency. Key Takeaways:In law school, there’s a mentality that you want to speak like a lawyer. Once you’re working with clients, however, they are not (typically) lawyers and will better respond to you translating

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00:35:48

Justin Neagle: Scaling Your Law Firm Through Processes

BE THAT LAWYER ·

2023/10/26

In this episode, Steve Fretzin and Justin Neagle discuss:Living a life of continuous improvement. Scaling and improving through processes. Documenting and delegating appropriately. Missing processes in people, sales, organization, and technology. Key Takeaways:When you’re going through an identity shift, keep pushing forward. It will be strange at first, but things will settle when you push through your tipping point. Being really smart does not mean you automatically have every skill set. Without

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00:33:45

Audrey Rubin: Exceptional Client Service for...

BE THAT LAWYER ·

2023/10/23

In this episode, Steve Fretzin and Audrey Rubin discuss:Why law firms need to operate more like a business. How to know what your clients really want. 3 Tips for outstanding client services. Asking for connections and introductions. Key Takeaways:There is a lot more to getting clients than just being a really good attorney. Clients care about things like responsiveness, having a point of contact, understanding and predicting their bill, and even more. It’s more than about being a great lawyer at a

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00:32:13

Adam Kosloff: Consistent, Creative Content Creation

BE THAT LAWYER ·

2023/10/19

In this episode, Steve Fretzin and Adam Kosloff discuss:Setting goals and creating habits.Building a process to create your content consistently.Repurposing your content creatively.Evaluating the platforms for content and content creation based on your audience. Key Takeaways:Having unresolved tasks on your to-do list will continue to nag at your brain and keep you discontented.Not all content creation is right for every single person. Find what is in sync with your firm, your life, and your

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00:29:14

BE THAT LAWYER LIVE - Tech Talk Part 2

BE THAT LAWYER ·

2023/10/16

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:Best questions to ask a legal tech vendor. Choosing the right tech choice, not just the impulsive decision. Looking for bottlenecks in your firm’s day-to-day productions and bringing your team into the changes. Pros and cons of working with early stage legal tech startup firms. Budgeting for legal tech. Key Takeaways:While you should ask questions about data security and customer support, you want to tailor your

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00:34:45

BE THAT LAWYER LIVE - Tech Talk Part 1

BE THAT LAWYER ·

2023/10/12

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:The disconnect between legal tech and lawyers. Great online resources to stay ahead of legal tech. The AI impact on the legal tech industry. Best legal tech products for startups. Key Takeaways:To get over the hurdle of choosing tech and having people change the way they do business, make a good business case and make someone the champion for the change. Ask yourself why you want to learn about legal tech and let

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00:30:29

Hugo Gomez: Multicultural Digital Marketing

BE THAT LAWYER ·

2023/10/09

In this episode, Steve Fretzin and Hugo Gomez discuss:Niche down on what you know. Finding your angle to stand out from the others in your field. Working with outside partners to truly grow and scale your business. Why lawyers should be marketing to the Spanish-speaking communities around them. Key Takeaways:You cannot please everyone - if you niche into a very specific area, you will be able to find success and give more buy-in to your clients. English-only speakers are in decline according to the

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572 results

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