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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

05:01

Quick Tip on Utilizing AI for Canva

Straight Talk with Sally ·

2024/03/20

Rebecca Flint provides valuable insights into leveraging Canva's AI tools for content creation. She introduces features like Magic Design, which simplifies the process by generating social media posts and presentations based on user input. From Magic Eraser for background removal to Magic Write for text generation, Canva offers a range of AI functionalities to streamline design tasks. Rebecca encourages users to explore these tools, emphasizing their role in making design more accessible and less

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38:49

Mastering Canva for Business Branding with Rebecca Flint

Straight Talk with Sally ·

2024/03/18

In this episode of Straight Talk with Sally, our guest Rebecca Flint, a seasoned entrepreneur and Canva Verified Expert, shares insights on mastering Canva for business branding. With over two decades of experience, Rebecca guides solopreneurs and small business owners in building visually impactful brand identities to drive revenue and establish authority in their niche markets. Rebecca discusses the importance of consistent branding and provides a step-by-step guide to creating content

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02:13

Quick Tip on The Power of Consistency in Your Strategy

Straight Talk with Sally ·

2024/03/16

In this episode, Sally explores the common tendency to chase new marketing strategies instead of sticking to one consistently. She discusses the allure of "shiny ball syndrome" and emphasizes the importance of mastering marketing skills or seeking help in this area. Sally advocates for committing to one effective marketing strategy for a full year, highlighting the transformative potential of steadfast focus over time. We just got featured on Feedspot's list of Australian women's lifestyle

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02:03

Quick Tip on Deciding Between Courses and Memberships

Straight Talk with Sally ·

2024/03/14

In this podcast, Sally underscores the significance of aligning audience preferences with business goals. Sally contrasts the scalability and immediate income of courses with the steady revenue and community-building potential of memberships. Listeners are urged to assess their content creation capacity and consider upfront investments for long-term efficiency. Sally emphasizes the importance of evaluating tech tools and platforms tailored to their objectives. We just got featured on Feedspot's

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38:09

Courses vs Memberships Which is Right for Your Business

Straight Talk with Sally ·

2024/03/12

In this podcast episode, Sally tackles the perennial dilemma faced by creators: whether to opt for an online course or delve into a membership program. Sally adeptly explores critical considerations like commitment, pricing, audience behavior, scalability, sustainability, and tech tools. She articulates the benefits and challenges of both models, underscoring the structured learning journey and scalability of courses, while acknowledging their upfront time and tech hurdles. Shifting to memberships,

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06:07

Quick Tip on Overcoming Imposter Syndrome

Straight Talk with Sally ·

2024/03/08

In this episode, Sally discusses the enduring business-building journey, emphasizing it's not an overnight success. Automation goes beyond emails, encompassing marketing, sales, and admin tasks. The customer's journey involves lead generation, follow-ups, and engagement. Sally highlights the importance of long-term thinking and self-belief in any business stage, sharing insights from her entrepreneurial journey and emotional cycles. We just got featured on Feedspot's list of Australian women's

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07:10

How to Build a Customer Journey for Coaches and...

Straight Talk with Sally ·

2024/03/06

In continuation of our last episode, Sally discusses the comprehensive nature of business automation, covering marketing, sales, and administration. She highlights the seven stages of the customer lifecycle, emphasizing the importance of strategic follow-ups and phone calls. Sally encourages a long-term perspective, stressing the significance of self-belief in the entrepreneurial journey. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out

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36:34

How to Build a Customer Journey for Coaches and...

Straight Talk with Sally ·

2024/03/06

In this podcast episode, Sally covered the seven stages of the customer lifecycle. Starting with lead generation, Sally discussed using webinars, eBooks, and challenges to grow your email list. Indoctrination involves a series of emails to build trust. Stage three, Nurture to Convert, includes long-term nurturing and lead return sequences. The sales campaign, stage four, uses strategic emails for direct sales or consultation bookings. Onboarding in stage five ensures a smooth transition, and stage

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06:21

Quick Tip on Making a Compelling Stories 3 of 3

Straight Talk with Sally ·

2024/03/01

In this episode, Sally explores the power of incorporating other people's stories into content creation. She advises collecting impactful experiences from friends, family, mentors, and clients, emphasizing the need for permission. Sally suggests organizing stories by themes like leadership and resilience for easy retrieval during course creation. Reflecting on and drawing lessons from these stories enhances teaching effectiveness. The final step is regular storytelling practice to refine and enhance

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48:36

Break Free From Procrastination Part 2

Straight Talk with Sally ·

2024/02/28

In part two of this podcast, Sally unveils the List Growth Made Easy method, a crucial component of the Sales Marketing School. She underscores the superiority of sales calls over landing pages for selling higher-value offers and delves into the three essential stages of the method—Build, Measure, and Optimize—offering a comprehensive framework for establishing a powerful email list growth system. Sally shares success stories of clients who, following the List Growth Made Easy system, transitioned

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25:44

Break Free From Procrastination Part 1

Straight Talk with Sally ·

2024/02/27

In this episode of "Strategy with Sally," host Sally Sparks explores the impact of procrastination on marketing strategies for growing your email list. Welcoming both new and regular listeners, Sally addresses the challenges faced by coaches, speakers, authors, and course creators in sharing their "inner sparkle." She emphasizes the importance of overcoming procrastination, taking action, and committing to the process. Throughout the episode, Sally teases an exciting announcement and offers a bonus

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07:59

Quick Tip on Making a Compelling Stories 2 of 3

Straight Talk with Sally ·

2024/02/23

In this quick tip episode, Sally discusses the second part of crafting compelling stories—introducing conflict. Conflict, defined as a challenge or problem that a person overcomes, is emphasized for driving the story forward and engaging the learner. Real-world problems in the context of education are suggested for relatability. The final step, resolution, involves answering questions and sharing insights. Sally shares a personal experience of building a Story Library and encourages listeners to

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04:37

Quick Tip on Making a Compelling Stories 1of 3

Straight Talk with Sally ·

2024/02/21

In this quick tip episode, the first of a three-part series, the focus is on key elements for crafting a compelling story. The host emphasizes three major components to consider when writing a story. The first crucial element is identifying the character. The episode emphasizes that every great story starts with a relatable character, someone the audience can connect with. Whether it's a real-life figure, the host's own story, a client's experience, or a hypothetical individual, having a character

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36:38

Why I love Kajabi and why it works for your Online...

Straight Talk with Sally ·

2024/02/19

In this episode, Sally dives into the topic of choosing the right platform for online course creation, focusing on Kajabi. Addressing the challenges faced by coaches and course creators, she explores overwhelming platform options, technical complexities, integration capabilities, scalability, cost considerations, and the importance of community support. Sally shares her personal journey of experimenting with various platforms and reveals why Kajabi stands out. Highlighting Kajabi's all-in-one

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05:25

Quick Tip on The Importance of Having A Signature...

Straight Talk with Sally ·

2024/02/15

In this Straight Talk with Sally, she emphasizes another vital aspect of a signature coaching method: the ability to measure success. Sally shares a recent client's live event as an example, stressing the importance of debriefs to assess benchmarks and effectiveness. A signature method allows for quantifiable progress and necessary adjustments, ensuring better outcomes. Sally also highlights the value of long-term improvements through continuous adaptation, refining methods to stay relevant in

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04:51

Quick Tip on The Importance of Having A Signature...

Straight Talk with Sally ·

2024/02/14

In this episode of Straight Talk with Sally, Sally highlights the significance of a signature coaching method in fostering trust and boosting client engagement. Clients value the structured approach, finding reassurance in a clear pathway to their goals. Using her seven-phase program as an example, Sally recommends monthly focus for continuous improvement. Trust is built through consistency, and Sally emphasizes sticking to proven formulas for success. For coaches aiming to enhance trust and

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19:28

Storytelling Mastery for Education: Unveiling the...

Straight Talk with Sally ·

2024/02/12

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Connect with Sally and the Sparkle World: Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

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04:08

Quick Tip on The Importance of Having A Signature...

Straight Talk with Sally ·

2024/02/09

In this episode of the Straight Talk with Sally podcast, Sally sheds light on another compelling reason why having a signature coaching method is crucial for your business: scalability. Sally explains that a signature method allows for a scalable model where you're selling the method, not just your time. This approach enables you to expand your coaching program, train other coaches in your method, create books, and even license your method to professionals, exponentially increasing your reach and

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03:26

Quick Tip on The Importance of Having A Signature...

Straight Talk with Sally ·

2024/02/07

In this podcast episode, Sally unveils the third compelling reason why having a signature coaching method is a game-changer, especially in marketing. Marketing becomes effortless when you can clearly communicate and teach your method, providing a tangible concept for promotional materials. Sally highlights the importance of avoiding rambling and introduces the Sparkle world's approach of turning signature methods into infographics, making it visually appealing and easier for clients to understand

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35:25

Inner Brilliance Unleashed: Finding Your Zone of...

Straight Talk with Sally ·

2024/02/05

In this podcast episode, Sally delves into the concept of finding your inner sparkle or zone of genius, guiding listeners on how to identify and leverage it for success and fulfillment. Drawing from her personal journey, she emphasizes the importance of going beyond mere passion, integrating skills, gifts, and community connection. Sally introduces the Hedgehog Model, illustrating how the convergence of passion, skills, and community leads to fulfillment. Listeners are then guided through a

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