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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

34:57

Growth Expert Antonio Thornton’s #1 Rule for Selling...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/11/09

Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform. How does Antonio do it? Listen to today’s episode to find out (& get his

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19:06

2022 Biz Growth Essentials for Social Media Managers

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/11/02

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. But the competition is STEEP. How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). In this episode of the podcast, I talk about: The #1 skill you need to master heading into 2022 to own the latest

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13:16

What Is TikTok & How Can You Use It for Your Business?

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/10/26

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. In this episode of the podcast, I talk about: Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business). 3 features that

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14:03

How to Make a Good First Impression with Your Social...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/10/19

How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Start by optimizing your profile. Find out how in this week’s episode of the podcast. In this episode of the podcast, I talk about: The 3 W's of a high-performing social media profile. #1 question to ask to generate dozens of social media posts. Why the little details matter for attracting (& converting) your target audience with your social profiles

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15:01

3 Strategic Ways to Repurpose Your Content

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/10/12

Exhausted from trying to create original content for EVERY. Single. Platform? Well, stop now. Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode. In this episode of the podcast, I talk about: Your #1 consideration before creating content, so you get the most bang for your buck. 3 strategic ways to slice, dice, and reuse your content. Over. And Over

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36:55

How a Small Audience Can Be Your Biggest Strength...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/10/05

Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. In this episode of the podcast, we talk about: Your 20-minutes-a-day strategy for engaging with your online audience. How to let go of the content creation reins (and ensure it stays on voice)

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34:37

TikTok Success Tips for Business Owners with Rebecca...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/09/28

Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about: How to leverage the skills from your 9-5 job into a profitable online business What to do when you've got

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19:24

Growing Your Business Without Brain Overwhelm with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/09/21

If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)... ...Because you’ve been to too many online marketing events already this year... ...Because your brain can’t handle another tip or resource or hack... ...Because you’re sick of learning how to grow your biz online AND then doing nothing… ...then you need to listen to today’s interview with Lanie. In this episode of the podcast, we talk about:

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30:36

Copy Stalking + 6 Social Media Tactics We Swear By...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/09/14

How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier. Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy

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20:15

Where to Start with Facebook Ads featuring Julie...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/09/07

Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. The good news? You don’t have to start from 0. In this episode of

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18:31

Why I Made the Switch from Fanbooster to Sendible

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/08/31

For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn’t work for me Why I chose Sendible as the best fit social media management

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30:57

Cultivating Your Emotional Resilience with Sarah Mikutel

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/08/24

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about: What Stoicism is and how we can apply it in business Navigating differing opinions online How to

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24:27

Using Personal Branding to Drive More Sales with Tolu...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/08/17

Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about: The importance of a

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18:56

When to Outsource Your Social Media Marketing

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/08/10

There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success. In this episode of the podcast, I talk about: The value of outsourcing

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32:56

The Future of Facebook Ads with Emily Hirsh

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/08/03

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this episode of

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19:19

Experiencing Social Media Burnout? Top Hacks to Find...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/07/27

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we

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26:45

Instagram is No Longer "just" a Photo Sharing App

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/07/20

The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video. Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media

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30:06

Getting Started With Live Video with Restream

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/07/13

Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this episode of

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27:52

How to Grow & Manage Your Social Media Community

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/07/06

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the process. So how

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35:08

Using the Story Strategy on Social Media with Erin...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/06/29

People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content strategy The

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395 results

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