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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

40:19

Add to Cart's Most Popular Guests of 2023 | #366

Add To Cart: Australia’s eCommerce Show ·

2023/12/24

The people have spoken! After another massive year at Add To Cart, it’s time to share with you the top three most downloaded episodes of 2023.We’ve pulled the best parts of these ecommerce chats in this special episode. But if you just want to know who won the popularity contest, here you go, in reverse order...3.Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence | #318Simon Beard, co-founder of Culture Kings, one of the most exciting retail brands

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8:08

Melissa Drennan from Green Friday | Checkout #365

Add To Cart: Australia’s eCommerce Show ·

2023/12/21

In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green. They have an engaged customer base of 12,000 and continue their mission to educate and inspire consumers to

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47:03

How to Create Social Video without Influencers with...

Add To Cart: Australia’s eCommerce Show ·

2023/12/17

In this episode of Add To Cart, we are joined by Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie

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8:33

Jessica Pallant from Swinburne University of...

Add To Cart: Australia’s eCommerce Show ·

2023/12/14

In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out

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43:20

Unlocking the Value of Size Inclusivity with...

Add To Cart: Australia’s eCommerce Show ·

2023/12/10

In this episode of Add To Cart, we are joined by Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer. Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity –and in 2006 she launched her own plus size fashion label, Embody Women. In our chat, Natalie shares the surprising

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7:54

Emilio Murphy from Muscle Nation | Checkout #361

Add To Cart: Australia’s eCommerce Show ·

2023/12/07

In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.Links from the episode:Mastering Paid Media with Muscle Nation | #345Questions answered in the podcast:What is the weirdest thing you’ve ever bought online?Who is your favourite retailer?Which retail fad do you wish was

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46:57

From Building on The Block to Brand Building with...

Add To Cart: Australia’s eCommerce Show ·

2023/12/03

In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then. They share their stand out learnings from a recent warehouse relocation,

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5:51

Clinton Schultz from Sobah Beverages | Checkout #359

Add To Cart: Australia’s eCommerce Show ·

2023/11/30

In this episode of Add To Cart, we checkout the founder of one of the most interesting non-alcoholic brewing companies in Australia, Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and

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50:48

Unlocking Conversion Rate Optimization with...

Add To Cart: Australia’s eCommerce Show ·

2023/11/26

Today’s guest likens himself to a popular eighties TV character.Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now.Today we’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right?My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings.Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian

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6:02

Alice Kuepper from Winning Group | Checkout #357

Add To Cart: Australia’s eCommerce Show ·

2023/11/23

In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020. The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities. It feels like destiny may have played a significant part in

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56:03

Innovating in the Textile Industry: How Paire is...

Add To Cart: Australia’s eCommerce Show ·

2023/11/19

One of the best things about hosting a podcast is the education I receive in the process. I’ve learned about work life balance from Anthony Zaccaria at Linktree, values from Julie Mathers at Flora & Fauna and timing from Gabby Liebovich of Catch. I’ve even got a recipe for homemade bread from Adam Lindsay from Koh. Today’s episode has more than its fair share of revelations for me - on everything from textile weaving machinery settings to what it's like to work for one of Hollywood’s most

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6:53

Checkout Laura Thompson and Sarah Sheridan | #355

Add To Cart: Australia’s eCommerce Show ·

2023/11/16

In this episode of Add To Cart, we checkout Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or

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33:21

How Total Tools are Mastering the Trade of Customer...

Add To Cart: Australia’s eCommerce Show ·

2023/11/13

Coming to you today from another live event…we’re on a bit of a roll and are loving bringing our conversations into a packed room. Much funner than being the lone ranger in my studio. This time, we are in Melbourne at Emarsys The Power to the Marketer event. Power to the Marketer is a global event and this year’s theme was elevating the Art & Science of Marketing.My guest is Darren Gunton, GM of Marketing at Total Tools, Australia’s largest independent professional tools retailer with 81

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52:20

How Glow Capital Partners Choose Bankable Ecommerce...

Add To Cart: Australia’s eCommerce Show ·

2023/11/12

In this episode of Add To Cart, we are joined by Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew. Justin and I chat about the benefits

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6:18

Pippa Hallas from Ella Bache | Checkout #353

Add To Cart: Australia’s eCommerce Show ·

2023/11/09

In this episode of Add To Cart, we checkout CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s. Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010. With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education. In this chat, Pippa shares the secrets to maintaining a legacy brand, how

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48:23

How Rationale Skincare Services The Most Discerning...

Add To Cart: Australia’s eCommerce Show ·

2023/11/05

In this episode of Add To Cart, we are joined by Shamini Rajarethnam, CEO of Rationale. Shamini joined the Australian luxury skincare brand as a marketing and digital coordinator in 2011. Just four years later, she was CEO. Rationale started life in the doctors surgery, prescribed by dermatologists and plastic surgeons to promote optimum skin health. Blending science with Australian botanicals, Rationale is now also available online with flagship stores across Australia, Asia and in LA. Shamini and

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10:15

Drew Mansur from TileCloud | Checkout #351

Add To Cart: Australia’s eCommerce Show ·

2023/11/02

In this episode of Add To Cart, we checkout Drew Mansur. Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process. With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss. Drew struck me as down to earth and perceptive - the kind of guy you want on speed dial when dealing with a dodgy builder.Links from the episode:Drew

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50:51

Thank F**k It’s Green Friday: An Antidote To...

Add To Cart: Australia’s eCommerce Show ·

2023/10/29

In this episode of Add To Cart, we are joined by Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green. They have an engaged customer base of 12,000 and, with this year’s event - which is on right now - they

en

9:39

Nick Morgan from Vudoo | Checkout #348

Add To Cart: Australia’s eCommerce Show ·

2023/10/26

In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue.Links from the episode:VudooNick Morgan from Vudoo: The Magic of Interactive Video | #330Questions answered in the podcast:What is the weirdest thing you’ve ever bought online?Who is your

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55:04

More Than A Discount: How Retailers Can Win at Pre...

Add To Cart: Australia’s eCommerce Show ·

2023/10/22

In this episode of Add To Cart, we are joined by Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot. They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work

en

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