PODCAST

Kanawha Valley Hustlers

Joe Justice

Exploring the Stories and Strategies of Creatives and Hustlers in the Kanawha Valley

business entrepreneurship

All Episodes

00:11:08

Ditch the Busywork: Embrace Productivity

Kanawha Valley Hustlers ·

2023/09/06

To sum it up, don't confuse busyness with productivity. It's easy to fall into the trap of thinking that being constantly occupied means you're getting things done. In reality, true productivity is about efficiency, focus, and achieving meaningful results. So, next time you find yourself caught in the whirlwind of busyness, take a step back and ask yourself, "Am I being busy or productive?" Your answer might just change the way you approach your work and your life. In this episode, I delve into the

00:14:07

Strong Rapport with Angelica Gilleran: Empowering...

Kanawha Valley Hustlers ·

2023/09/01

As we kick off this episode, I share a little experiment I conducted with event titles and how the audience chose "Marketing Secrets for the Savvy Spend" over the spicier "Inoculating Yourself Against Agency B.S" for my upcoming presentation with Up Next Charlie West. My guest, Angelica Gilleran from Strong Rapport, brings a refreshing perspective. Her agency specializes in aiding female leaders, focusing on aesthetics and storytelling. They exclusively serve women-owned or women-led nonprofits,

00:11:01

Passion, Adaptation, and Relationships: A...

Kanawha Valley Hustlers ·

2023/08/30

Today's podcast features an insightful chat with Jordan Crist, owner of Building Appalachia, a real estate venture. Over seven years, Jordan has honed his expertise in house flipping and rental properties. He highlights the pivotal role of education, emphasizing adapting strategies to local markets. Jordan's secret sauce? Building relationships and networks with lenders, banks, contractors, and the community. Passion and persistence are the cornerstones of his success. He candidly shares that

00:10:55

The Right Balance Between Niches and Individuals

Kanawha Valley Hustlers ·

2023/08/28

In today's Kanawha Valley Hustlers podcast, I talked about the when your target markets become too small. While tailoring your message to a specific group is essential for effective marketing, getting too fixated on a handful of individuals can hinder success. Marketing is about reaching an audience, not targeting individuals. Sales, on the other hand, can personalize approaches, but overly fixating on one or two decision-makers is counterproductive. To succeed, broaden your perspective. Have a

00:11:06

Navigating Business Challenges: An Interview with...

Kanawha Valley Hustlers ·

2023/08/18

In today's episode, I had a conversation with Will Miller, Deputy Director of the West Virginia Small Business Development Center (SBDC). The SBDC is a vital resource for businesses with 500 or fewer employees, providing guidance on everything from business plans to financing. Will emphasized their coaching approach, offering tailored advice and support based on a business's unique situation. The SBDC's expertise extends to strategic planning, legalities, and insurance needs. Their mission is clear:

00:12:44

A Conversation with Goodwill Industries Of Kanawha...

Kanawha Valley Hustlers ·

2023/08/16

In this episode, I had a conversation with Jamon Schmidt, the content manager for Goodwill Industries Of Kanawha Valley. Jamon shed light on Goodwill's diverse mission beyond thrift stores – they're focused on empowering individuals through education, career shifts, and job opportunities. The revenue from their thrift stores drives their impactful initiatives. As the content manager, Jamon plays a key role in conveying Goodwill's message through graphics and videos. We discussed their upcoming Monte

00:10:01

Getting Personal with Marketing: The Power of...

Kanawha Valley Hustlers ·

2023/08/14

Before you dive into advertising, get to know your audience through detailed customer personas. Imagine them as real individuals – give them names, jobs, and backgrounds. Demographics matter, but also understand their pains, desires, and challenges. Personalized marketing hits the bullseye, so talk to them directly. Advertising isn't about mass exposure; it's about reaching the right people. Digital media lets us target precisely, but you can't do that without knowing your personas. So, create

00:09:43

Embrace the No: Joe Justice's Guide to Business Hustle

Kanawha Valley Hustlers ·

2023/08/09

Marketing isn't just about flashy ads; it's about strategy. Don't fall for the "magic ad syndrome." Perspective matters – the more you do, the more you get. Let's be real about conversion rates. 50% is a unicorn dream; 3-5% is the game. Embrace rejection, go after those "no's." It's not personal, just part of the journey. Activity is the key – talk to more people, get more results. Accept that not everyone will say yes, but keep pushing. And don't forget, chasing "no's" can lead you to "yes."

00:13:00

Unleashing Innovation: A Conversation with Dr. Travis...

Kanawha Valley Hustlers ·

2023/08/07

In this episode I had an awesome conversation with Dr. Travis Kahle from the Innovation Center at UC We talked about promoting innovation and entrepreneurship in our community. The Innovation Center, established in 2017, helps people think differently and provides tools for turning ideas into reality. We discussed the Innovation Scholar program, where students spread innovation through workshops. There's also a Downtown Innovation Hub that accelerates businesses to the next level. Dr. Kahle's

00:13:49

Investigating Business Financing and Angel Investing...

Kanawha Valley Hustlers ·

2023/08/04

In this episode, I had the pleasure of chatting with Isaac Sinclair, a portfolio manager at United Bank and co-chair of Up Next Charlie West, a vibrant young professionals group in the Kanawha Valley. Isaac expertly explained the dynamics of business financing, emphasizing how loans help businesses grow and thrive, while equity financing involves investors owning a piece of the company. We discussed angel investing, differentiating it from venture capital, with angels providing capital without

00:11:51

Rising from the Ashes: Sam Perry and The Resilience...

Kanawha Valley Hustlers ·

2023/08/02

In this episode of the Kanawha Valley Hustlers podcast, I had the pleasure of interviewing Sam Perry, the owner of Table Top Stronghold. Sam's business creates unique display cases for miniature in games like Warhammer and Dungeons and Dragons. These cases use magnets and steel trays to securely hold and transport delicate miniatures, providing an innovative solution for hobbyists. Unfortunately, Sam recently faced a setback when an electrical fire destroyed his workshop and all his equipment, but

00:00:00

Hustling with Perspective

Kanawha Valley Hustlers ·

2023/07/31

Let's talk perspective in sales and marketing. People struggle with rejection, but it's normal. For every yes, expect a lot of no's. Unrealistic expectations won't help. Aim for a 3 to 5% conversion rate. Don't fixate on one person or bank on a magic ad. Cast a wide net, track engagement, and stay persistent. Rejection is part of the journey. Focus on the numbers, adjust when needed.

00:13:05

Jeb Corey’s Link: The Local Transportation Platform...

Kanawha Valley Hustlers ·

2023/07/21

In this episode, I had a conversation with Jeb Corey, CEO of Link, a local transportation company in West Virginia. We discussed their recent ribbon-cutting event, showcasing their facility equipped with solar panels. Link operates as a flexible transportation platform, offering various services like traditional taxis and modern rideshare options. Jeb emphasized the importance of being organized and adaptable as an entrepreneur. He shared how Link has evolved, providing opportunities for drivers to

00:12:12

Meet Theresa Ortiz: The Ambitious Young Entrepreneur...

Kanawha Valley Hustlers ·

2023/07/19

I had the pleasure of interviewing Theresa Ortiz, the president of Donut Connection in Kanawha City. Donut Connection is a cooperative franchise where each owner operates independently but maintains consistency through a shared supplier. Theresa, a young and passionate business owner, shared her plans to introduce new flavors and recipes while emphasizing the importance of listening to customers. Despite the challenges she faces as a young entrepreneur, Theresa's determination and ambition shine

00:12:03

Boost Your Hustle with the New Kindle Scribe: A Review

Kanawha Valley Hustlers ·

2023/07/17

Taking notes is essential, and I've found a device that has caught my attention. The new Kindle Scribe is a great tool for improving your hustle. It's a Kindle with an added feature that allows you to create notebooks and write on them with a stylus. The device is about the size of a regular notebook, making it perfect for note-taking. You can even load PDFs and write directly on them or sign them. The e-ink display technology is fantastic, resembling actual paper and reducing eye strain. The Kindle

00:13:25

Building Stronger Businesses and Careers: Exploring...

Kanawha Valley Hustlers ·

2023/07/14

In this episode I have a conversation with Nick Nunnery, the Apprenticeship Program Coordinator for the Economic Development Office in West Virginia. We discussed workforce development and apprenticeships. Nick highlighted the importance of upgrading skills for better opportunities and higher wages. West Virginia has a low unemployment rate of 3.3% but a labor participation rate of 54.7%, which they aim to increase. Youth entrepreneurship and the gig economy are shaping the workforce, with more

00:13:08

Mobile Playgrounds and Healthy Habits: The Fun...

Kanawha Valley Hustlers ·

2023/07/12

In this episode of the Kanawha Valley Hustler’s Podcast, I had the pleasure of interviewing Justin Phillips, a remarkable individual with a unique business. Justin is the president of the Fun Fitness Foundation and the COO of the Fun Fitness for Kids Club. Together with his wife, they are on a mission to curb the obesity rate in West Virginia, particularly among children.

00:10:43

Hollywood's Revenue Struggles and the Need for...

Kanawha Valley Hustlers ·

2023/07/10

In this episode, Joe Justice talks about the significance of revenue streams in business and provided valuable insights on diversification. He highlighted Hollywood's struggles due to a loss of revenue stream diversification. He gives examples of successful companies that diversified their revenue streams. Amazon evolved from an online bookstore to a cash flow company, while Uber expanded its ride-sharing app to include Uber Eats. Netflix transitioned from DVD rentals to streaming. Joe encourages

00:12:41

Enhancing Vehicles and Ensuring Compliance: Insights...

Kanawha Valley Hustlers ·

2023/07/07

In this episode, Joe Justice interviews Tim Hudson, the president of Sights Sounds & Speed Inc. The discussion revolves around the services provided by Tim's company, which specializes in vehicle modifications and fleet management. Tim explains that Sights Sounds & Speed Inc. has been in the industry for 25 years, adapting to changing technologies and vehicle types.

00:13:08

Animation Bible Camp: Teaching Bible Stories through...

Kanawha Valley Hustlers ·

2023/07/05

In this episode, Joe Justice and Jamie Cope discussed Animation Bible Camp, a unique project soon to be rebranded as Animated Truth Ministries. The camp aims to teach tweens and teens Bible stories through stop motion animation. Participants take pictures of puppets or objects, moving them slightly between shots to create animated sequences. Despite the limited time frame of two hours per night for a week, the camp provides a hands-on and enjoyable learning experience. While the animations may not

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