x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:16:33

The Complete Amazon Campaign Types Reference Guide...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/03

It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’ll see you in The Badger Den! Highlights 0:00 Intro-- Gobble ‘til you wobble 2:05 A gift for your gripes: Mind Map for 4:33 Why this reference

en

00:14:09

Thank You for an Incredible Year! [AMZ PPC 149]

The PPC Den: Amazon PPC Advertising Mastery ·

2021/11/24

It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- The

en

00:38:15

Should You Use Amazon Ad's New Budget Rules? [AMZ PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/11/19

Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything

en

00:27:28

Q4 Strategy for Amazon Advertising in 2021: How Do...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/11/12

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? 9:25

en

00:16:42

How do I Fix my Decreasing Conversion Rate on Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/10/29

Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How to fix

en

00:31:53

Find Your Bid Style: Which of These 7 Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/10/22

There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00 Intro--

en

00:34:13

Should You Trust Amazon Advertising’s New Opportunity...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/10/15

Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Google Ads

en

00:47:11

How to Tell a Story with Amazon PPC Data to Boost...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/10/08

Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll

en

00:34:11

Why Community Matters for Amazon Advertising [AMZ PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/10/01

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’ll see you

en

00:38:40

How to Send Google Ads Traffic to Your Amazon Listing...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/09/17

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external

en

00:53:18

Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

The PPC Den: Amazon PPC Advertising Mastery ·

2021/09/10

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki

en

00:39:01

How to Optimize for Total ACOS Goals in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/09/03

Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro -

en

00:41:37

A Case for Segmenting Branded Keywords in Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/08/27

Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on

en

00:58:42

Ask Any PPC Question with Steven Pope of My Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/08/20

Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting

en

00:28:03

5 Important Factors That Influence Amazon Ranking -...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/08/13

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. We’ll

en

00:06:16

Now Hiring Amazon PPC Digital Marketer - Work at Ad...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/08/11

Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Why

en

00:10:25

What To Do When Diagnosing ACOS Increase [Badger Bite...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/07/30

A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do when diagnosing ACOS increase 3:30 1st step: Dig deeper 4:25 2nd step: Do time comparisons 6:00 Pro tip: single ad group campaigns 7:30 3d step: Ask more

en

00:47:09

What To Do About Low Click - Low Sale Keywords [AMZ...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/07/23

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly

en

00:36:44

AMZ PPC #134: How to Use Amazon’s New Budget Tab and...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/07/16

Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more

en

00:32:42

AMZ PPC #133: What To Do About Rising CPCs (PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/07/09

PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert-- PPC

en

391 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...