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PODCAST

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast

business marketing

All Episodes

71:20

161 - What is Primal Branding? — with Patrick Hanlon

The Futur with Chris Do ·

2021/11/03

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of

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74:42

160 - You Are Here (For Now) — with Adam JK

The Futur with Chris Do ·

2021/10/27

Adam J. Kurtz (aka Adam JK) is a designer, artist, and speaker whose illustrative work is rooted in honesty, humor and a little darkness. In this episode, we welcome Adam back to the show to talk about what it’s like writing a book about optimism when it feels like you’re living in an end-of-the-world movie. Adam and Chris also discuss their experience with therapy (and the immense benefit it has on your mental health), how to write like you speak, and why perfection is overrated. Sponsored by

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85:11

159 - Done is Better Than Perfect — with Martha,...

The Futur with Chris Do ·

2021/10/20

This episode comes from a discussion held on Clubhouse. The topic: perfectionism. Where it comes from and why it hinders your growth. Better said (and by Winston Churchhill), “Perfection is the enemy of progress.” In this talk, Chris is joined by The Futur Pro Group members Martha Cristina Garza, Jule Kim, and Lola Bakare. Each of them share their experience with perfection getting the best of them. So, how do you fight that intrinsic need to make something perfect before you share it? According to

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96:22

158 - The Difference Between Art and Design — with...

The Futur with Chris Do ·

2021/10/13

This episode comes from a livestream we hosted via YouTube in early 2020. In it, Chris fields questions from a group of design majors visiting from Loyola Marymount University. The Q&A covers topics like the difference between art and design, demonstrating your value to clients, what to charge for your work, and why there is truly nothing new under the sun. Sponsored by Storyblocks - https://www.storyblocks.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices

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66:37

157 - What is experience design? — with David Schwarz

The Futur with Chris Do ·

2021/10/06

David Schwarz is an award-winning creative leader and one of the founding partners of acclaimed experience design agency, Hush. He’s spent his career designing brand experiences that integrate content, interactivity, architecture and technology. But what is experience design? It depends on where you are and who you ask. From where David stands experience design is about creating an immersive, three-dimensional, sensory experience in the real world. And affecting how you and I feel as we move through

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74:31

156 - You are one decision away — with Kyle Quilausing

The Futur with Chris Do ·

2021/09/29

Once in a while we come across a story that we believe is worth sharing, even though it might not fit within the topics we generally talk about. Kyle Quilausing’s story is one of those. He’s gone from triumph, to tragedy, and back again. A sequence of events that touches on a recurring theme for our show: resilience. How we each find our way out of a dark place and the belief that it is never too late to become the person you are meant to be. Kyle’s message is simple: you are one decision away from

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17:19

154 - Round 5: Success leaves clues — with Mo Ismail

The Futur with Chris Do ·

2021/09/17

In the final round, Mo and Chris discuss what success means and how you can reverse engineer someone else’s. If you’re thinking, “but how do I effectively do that?” then you are asking the wrong question. There are no shortcuts. The path is tough and you will struggle. There is no way around it. But the reward you get, is efficiency. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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14:07

153 - Round 4: Change the plan, not the goal — with...

The Futur with Chris Do ·

2021/09/16

In round 4, Mo and Chris discuss goals and expectations. When it comes to setting goals, you should be uncompromising in them, but flexible in how you achieve them. If the plan is not working, change the plan, not the goal. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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14:43

151 - Round 2: Failure is the building block — with...

The Futur with Chris Do ·

2021/09/14

In round 2, Chris and Mo tackle the concept of ikigai. That is, how to live your life to it’s fullest potential. Theoretically, it makes good sense, but when it comes to taking action so few of us have the courage to do so. We are creatures of habit and comfort. The hard work and failure that leads to fulfillment is not an easy sell. But why is that? And how can you persevere in spite of that discomfort? Learn more about your ad choices. Visit podcastchoices.com/adchoices

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18:35

150 - Round 1: Remove emotion from the equation —...

The Futur with Chris Do ·

2021/09/13

To celebrate our 150th episode of The Futur podcast we are releasing a new episode every day this week for a total of 5 episodes. We call them 5 Rounds with Mo. In each episode The Futur Pro Group member and friend of the show, Mo Ismail, will ask Chris a tough question and he won’t let him off the hook until he’s happy with the answer. In round one, Mo asks Chris about how he’s able to break big, complex problems down into something that anyone can understand. And how he does it without letting his

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54:06

146 - A fighter’s mindset — with Ognjen Topic

The Futur with Chris Do ·

2021/08/11

The internet can make people look very one dimensional. When in reality, they are far from. Ognjen Topic is a great example of that. He is a graphic designer and also a three time world champion in the competitive martial art, Muy Thai. You’ll hear about Ognjen’s tumultuous life journey as a Serbian born in Bosnia. Civil war forced his family to flee the country and ultimately immigrate to the United States where he fell in love with graphic design and developed a secret fighting career. You might

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67:28

145 - Why the world need creative thinkers — with...

The Futur with Chris Do ·

2021/08/04

This episode comes from a Clubhouse Q&A hosted by Billy and Glenn Lundy of Breakfast with Champions. During this candid chat, they ask Chris a series of questions about mindset and marketing. Things like how and why you should be specific with your goals, what creativity really means (hint: it’s not just for artists and designers), and why our future is in the hands of creative thinkers. Also, there is a great listener Q&A where people put Chris on the spot and he offers real time, personalized

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56:35

144 - How to make yourself indispensable — with...

The Futur with Chris Do ·

2021/07/28

We talk a lot about branding. What it is, what it means, and how it works. But Kirsty Minns lives it. And excels in it at the highest creative level. Kirsty is the executive creative director at Mother Design in London. Mother is a world famous agency and you’ve probably come in contact with one of their incredible campaigns at some point. In this episode, we follow Kirsty through her entire career and hear about the personal and professional choices she made that ultimately lead her to where she is

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65:10

143 - Make enemies, gain friends — with Freddie Ost

The Futur with Chris Do ·

2021/07/21

If punk rock were a genre of design agency, then SNASK would be the Sex Pistols. As they state on their website, SNASK is a “creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. To worry about what people think of us is a waste of time.” Freddie Ost is the founder of SNASK and we were fortunate enough to have him on the show and really get to know the person behind the eccentric agency. In the spirit of his business, the conversation oscillates

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83:18

141 - Everything is a Remix — with Kirby Ferguson

The Futur with Chris Do ·

2021/07/07

Humans are inherent copy machines. Emulation is how we learn to walk, talk and navigate the world. But when it comes to ideas—especially ones we deem “original”—things are different. We become hyper critical of imitation and resent anything close to a copy of our own. Obsessing over ideological ownership. But what we don’t do, is turn that critical lens on ourself. Copy, transform, and combine. According to Kirby Ferguson, this is the recipe for creativity. Kirby is a filmmaker, speaker, and writer

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57:47

140 - What is Human-Centered Design? — with Lauren...

The Futur with Chris Do ·

2021/06/30

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat. Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo. Lauren Schwendimann is the interaction

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70:31

139 - How to start your own design agency — with Dan...

The Futur with Chris Do ·

2021/06/23

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that

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87:49

138 - What is a brand? — with Dr. Christine Looser

The Futur with Chris Do ·

2021/06/16

What is a brand? What is branding supposed to do? And can you control your own brand? In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, The Minerva Project. If you have any kind of interest in branding, then save or bookmark this episode. Because you will want to re-listen to it. The conversation gets brainy and there are plenty of SAT words throughout it

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78:53

137 - When to fire your clients — with Ben Burns

The Futur with Chris Do ·

2021/06/09

Mr. Ben Burns is The Futur’s Chief Financial Officer. You might recognize him as the bearded fellow on our YouTube channel. Though officially our CFO, Ben dons several more hats day-to-day. Self-taught designer, web developer, general steward of our company, and father of two. In this episode, we get to know to the man behind the mouse. His origin story, how he met Chris (and got his attention in the first place), and why firing all of his clients was the best move for both his business and

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104:24

136 - What to do when you’re stuck in your career —...

The Futur with Chris Do ·

2021/06/02

This conversation comes from a live Clubhouse discussion. In the event you don’t know what Clubhouse is, it’s an invite-only social media app that fosters group discussion through live audio. In this episode, Chris joins photography rep, agent, and manager—Andrea Stern—in her photo business forum. The topic: what do you do when you’re stuck in your career? Andrea helps photographer get work and develop their careers. She’s done so for over two decades. But times change. And so does the professional

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