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PODCAST

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast

business marketing

All Episodes

9:30

Sales Mistakes That Kill Deals | Ep 384

The Futur with Chris Do ·

2025/09/27

Why do clients hesitate even when they’ve already agreed on price? In this short solo episode, Chris Do breaks down the hidden reasons deals stall—and what you can do about it.You’ll learn how to ask better questions, prove you’re listening, avoid oversharing, and keep calls tight and focused. Chris also shares subtle ways to earn trust, build rapport, and guide conversations without forcing them. If you’ve ever lost a deal after you thought it was in the bag, this episode will show you why—and

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49:23

How to Spot Toxic Leadership w/ Mita Mallick | Ep 383

The Futur with Chris Do ·

2025/09/25

What makes a boss “bad”—and why do so many talented people end up working for them? Author and marketing executive Mita Malick joins Chris Do to share the stories behind her new book, The Devil Emails at Midnight, including how childhood bullying shaped her empathy and her mission to create healthier workplaces.Together, they break down 13 toxic boss archetypes, the hidden triggers that turn well-meaning leaders into bad ones, and how creatives can spot red flags before it’s too late. Whether

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44:50

Winning IRL: The Future of Retail w/ Lara Marrero |...

The Futur with Chris Do ·

2025/09/20

Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale.We explore the “PhD” of retail—Physical, Human, Digital—and why the future is less about malls and more about destinations that build belonging. From Westfield Century City to the rise of retailtainment, Laura explains how to design spaces that people actually want to visit. Timestamps: (00:00) – Intro (02:15) –

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54:44

Make Reputation Your Strategy w/ Matt Essam | Ep 381

The Futur with Chris Do ·

2025/09/18

Most creatives avoid building a personal brand because it feels like chasing clout. But in this conversation, Chris Do and Matt Essam flip the script: personal branding isn’t about being famous—it’s about being findable, credible, and trusted at scale. You’ll learn why “attention without influence” is meaningless, how the Know–Like–Trust framework still rules, and why your reputation is the most powerful marketing asset you’ll ever own. Chris and Matt break down the grind behind visibility—from

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50:00

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

The Futur with Chris Do ·

2025/09/13

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community.They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their

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113:46

Mastering LinkedIn w/ Jasmin Alic | Ep 379

The Futur with Chris Do ·

2025/09/11

What if the secret to standing out on LinkedIn isn’t posting more—but mastering comments? In this episode, Chris Do talks with copywriter and creative strategist Jasmin Alic about building influence, writing with rhythm, and showing up with consistency. From his early days as a rapper to becoming one of LinkedIn’s most engaging voices, Jasmin breaks down how creators can use discipline, habits, and authentic interaction to earn visibility and trust online. Timestamps: (00:00) Intro (02:05)

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51:37

The Costs of Being Internet Famous w/ Jodie Cook | Ep...

The Futur with Chris Do ·

2025/09/06

What’s the real cost of internet fame? In this episode, Chris and Jodie Cook break down the hidden pressures of building a big online audience—relentless DMs, parasocial fans, and the constant demand for time and attention.You’ll learn how to set boundaries, use automation to manage inbox overload, and price coaching calls in a way that protects your energy while increasing client results. Jodie also shares the challenges of authenticity online, the perks (and pitfalls) of recognition, and why

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46:43

Free Work That Actually Pays w/ Troy Plota | Ep 377

The Futur with Chris Do ·

2025/09/04

From Atlanta studios to Hollywood sets to inventing new technology, Troy Plota has built a career on persistence and reinvention. In this conversation with Chris Do, he shares how he went from organizing model books to shooting celebrities, the $35K day that changed everything, and the app that transformed still photos into living motion. But the story doesn’t stop there. Troy opens up about clients who refused to pay, platforms that exploited his work, and why he believes DAOs could finally give

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45:04

Future-Proof Your Marketing Strategy w/ Allan Dib |...

The Futur with Chris Do ·

2025/08/30

In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world.Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to

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36:35

Becoming Unshakable: Design, Filmmaking, and Identity...

The Futur with Chris Do ·

2025/08/28

⁠Register for AdobeMax⁠ using the code FUTUR25 for $400 off a full pass. See you there! In this episode, Chris Do sits down with designer, filmmaker, and creative entrepreneur Stan Nwaeze to unpack the story of how he built himself—from growing up with scarcity in Nigeria to crafting a career rooted in vision, values, and relentless curiosity. Stan traces his path from teaching himself HTML and design, to shifting into branding and UI/UX, and finally to discovering filmmaking as the medium that

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51:59

The Courage to Be Unapologetically Yourself w/ Jodie...

The Futur with Chris Do ·

2025/08/23

Why do we care so much about what other people think? In this candid and thought-provoking conversation, Chris Do and Jodie Cook unpack the roots of identity, judgment, and self-worth.From school systems that condition conformity, to the subtle ways parents shape our sense of pride and achievement, Chris and Jodie explore how external validation can quietly dictate our happiness. They discuss the difference between praise and gratitude, the trap of living for weekends, and how to cultivate the

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51:47

Reframing QuickBooks w/ Hector Garcia | Ep 373

The Futur with Chris Do ·

2025/08/21

In this episode, Chris Do sits down with CPA, creator, and entrepreneur Hector Garcia to unpack how he’s blended accounting, content, and community into a career that defies categories. From building his bookkeeping firm out of Florida to becoming one of the most influential voices in the QuickBooks world, Hector shares how documenting his learning journey on YouTube turned into a thriving practice, new ventures, and over 300,000 subscribers. He opens up about selling his firm, founding a software

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51:01

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

The Futur with Chris Do ·

2025/08/16

What if your brand could capture attention like a Hollywood blockbuster?In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process

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50:19

The Power of Story, Struggle, and Staying the Course...

The Futur with Chris Do ·

2025/08/14

Register for AdobeMax using the code FUTUR25 for $400 off a full pass. See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind internet personas, the realities of creative entrepreneurship, and how storytelling unlocks influence. From building his agency out of a New York apartment (and sleeping in the office) to helping others reframe their own narratives, Sun shares the pivotal moments that shaped his career—including how his

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40:17

How to Choose the Right Clients w/ Jodie Cook | Ep 370

The Futur with Chris Do ·

2025/08/09

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck. Timestamps: (0:00) Intro (1:46) What Are Deer Clients (3:29) Cost of Too Many Smalls (5:04) Landing Big Brand

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30:06

Chaos, Creativity, and the Soul of Print w/ Marvin...

The Futur with Chris Do ·

2025/08/07

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world.From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and responding to constraints can unlock true creative breakthroughs. They explore the tension between ego

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13:44

The 3 Stories You Must Tell to Build Your Brand | Ep 368

The Futur with Chris Do ·

2025/08/02

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel?In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable. You’ll learn: Why story is the “operating system” of the human mind The 3 stories everyone should master: origin, inciting incident, defining moment How to find the

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51:37

Why Productivity Is Burning You Out (w/ Klaus...

The Futur with Chris Do ·

2025/07/31

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy.From running global companies like Siemens and Alcoa to mentoring the next generation of leaders, Klaus shares why burnout is not a badge of honor—and how purpose, mindset, and daily habits are the real levers of performance. This conversation is a masterclass on managing your inner game so you can lead with clarity, stamina, and

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4:57

Leadership Isn’t About Doing Everything | Ep 366

The Futur with Chris Do ·

2025/07/26

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AEver feel like you're doing your team's work for them? In this episode, Chris Do reveals the powerful leadership philosophy of “intentional incompetence”—a counterintuitive but highly effective way to empower creative teams, avoid burnout, and build real autonomy. You’ll learn why micromanagement kills creativity, how

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45:01

I Built a Business With No Degree, No Plan, and...

The Futur with Chris Do ·

2025/07/24

Jennie Smythe was 40 years old, grieving the loss of her father, newly diagnosed with cancer, and had just dropped out of school. She had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own.In this conversation, Jennie shares how she turned crisis into clarity, and what it really looks like to start over with nothing. If you feel behind, unqualified, or unsure of your next move, this episode is for you. What

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