The Business of Blueberries

In this episode, we have a discussion about the quickly maturing blueberry industry in Peru.“Less than a decade before, people thought it might be possible to grow blueberries in Peru, [and now] Peru has become the number one exporter of [fresh] blueberries in the world .” - Luis VegasHost Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) is joined by Luis Vegas, Manager of Proandanos, the Peruvian Blueberry Growers Association.On track to

In this episode, we have an in-depth conversation about the recent USHBC Innovation and Technology Survey and how the blueberry industry is adapting to new technologies.“The vast majority of the industry sees itself as very quick to adapt to new technologies and new ideas.” - Robert PearlsteinHosts Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) and Rod Cook (industry veteran and the Chair of the Blueberry Technology and Innovation

In this episode, we continue our conversation with Soren Bjorn about the future of Driscoll’s and the blueberry marketplace.“Consumers are willing to pay for quality produce, but it has to deliver.” - Soren BjornHost Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) is joined by Soren Bjorn, the President of Driscoll’s of the Americas.An industry leader known around the globe, Driscoll’s produces and distributes about one third of the berries

In this episode, we explore how Driscoll’s is adapting to new market conditions and how they’re preparing for the future.“Blueberries are in the sweet spot of where consumers want to be.” - Soren BjornHost Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) is joined by Soren Bjorn, the President of Driscoll’s of the Americas.An industry leader known around the globe, Driscoll’s produces and distributes about one third of the berries sold in

In this episode we explore the importance of information that combines high-level retail data with marketer and producer insights of what’s happening in the market.“Information is king. Real numbers, that you can trust, truly drive decision-making.” - Brian BocockHost Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) is joined by co-host Grant Prentice, Senior Vice President & Director of Strategic Insights at FoodMinds.Kasey and Grant

Welcome to the blueberry industry’s brand new podcast! This is your source for the latest information on the production markets, research and technology related to blueberry production.In today’s episode, we meet our co-hosts, set the scene for what this show is all about, and hear our very first crop report, which will be a regular segment on this podcast.Meet your Co-HostsKasey Cronquist is the President of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council

We are very excited to announce the launch the blueberry industry's brand new podcast called ‘The Business of Blueberries’. This is an opportunity to bring the blueberry industry together to share knowledge and ideas between growers and everyone involved in the blueberry value chain.