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PODCAST

Uncle Marv"s IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)

The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. Each episode delivers products, stories, and tips that help the MSP and IT Pro run the business better, smarter, and faster, covering everything from pricing and packaging to operations, tools, and service delivery. You’ll hear candid conversations with working MSP owners, system admins, vendors, and industry leaders who share what’s actually working

technology entrepreneurship

All Episodes

00:19:32

Why Backup Matters: A Hurricane Horror Story (EP 799)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/07

Why ListenThis episode provides actionable insights on disaster recovery, cybersecurity best practices, and building lasting client relationships—all from an MSP that has thrived in Florida’s challenging environment for 30 years. Whether you’re an established IT provider or just starting out, Laura’s stories and advice will inspire you to elevate your business.Show NotesLaura Casper of Link Tech Computer Services joins Uncle Marv at ASCII Edge Orlando to share her experiences running a successful

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00:16:11

Noticeable: Marketing Automation for MSPs (EP 798)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/04

Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email

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00:36:13

Targeted Marketing Tips for MSPs (EP 797)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/04

In this episode, Tim Fitzpatrick returns to share his expertise on strategic marketing for MSPs and IT professionals. Tim breaks down his proven framework of strategy, planning, and leadership, explaining how each component works together to create a robust marketing engine that drives consistent results.Key highlights include:Why most MSPs fail at marketing by skipping the strategy phase and jumping straight into tactics like paid ads or social media posts.The importance of identifying your ideal

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00:31:50

After The Conference: ASCII Edge Orlando 2025 (EP 796)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/03

Uncle Marv returns after a whirlwind week at ASCII Edge Orlando 2025! This episode is packed with stories from six days away—his longest stretch out of town in decades—and features everything from client moves to conference networking highlights. Marv shares his experience troubleshooting camera systems under unusual circumstances and navigating cubicle chaos during a client’s office setup gone wrong.Listeners will enjoy hearing about the unique atmosphere at ASCII Edge events, where intimate

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00:15:12

Think Outside the Box with 5G Solutions (EP 795)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/03

Uncle Marv welcomes Steve Copeland from Rhythms, the company behind the innovative “internet in a box” solution that’s making waves in the MSP world. Steve explains how their 5G-powered boxes are helping IT providers not only offer reliable backup internet but also create new revenue opportunities by sponsoring events and providing connectivity at scale.Creative Ways to Monetize ConnectivitySteve shares real-world examples of how MSPs are thinking outside the box—literally! From partnering with

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00:24:34

Sophos vs. State-Sponsored Hacks (EP 794)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/02

Cybersecurity is a constant battle, and this episode brings you up to speed on the latest developments from Sophos. Uncle Marv welcomes Ryan Gebauer to discuss how Sophos is tackling state-sponsored attacks and ransomware with innovative solutions like AI-powered threat detection and end-to-end cybersecurity tools.Key highlights include:Ransomware Realities: Why paying the ransom often leads to higher recovery costs and doesn’t guarantee data restoration. Learn why a recovery-first mindset is

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00:16:32

SharePoint Migration Woes and Wins (EP 793)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/02

Uncle Marv’s IT Business Podcast welcomes Kristen Pittman from CyLutions, a custom software development company that specializes in modernizing businesses through tailored IT solutions. Kristen recounts her journey to ASCII Edge in Orlando and dives into her expertise in Microsoft 365 migrations, SharePoint configurations, and database management.The conversation explores common pitfalls in IT migrations, like insufficient admin rights and improper use of tools like OneDrive and SharePoint groups

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00:15:22

ASCII Edge 2025: Insights from Jerry Koutavas (EP 792)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/04/01

Why Listen? This episode provides a behind-the-scenes look at how ASCII empowers MSPs to thrive through collaboration, innovation, and foresight. Learn about exclusive tools and strategies that can help you stay competitive while navigating industry challenges like mental health and mergers.In this episode of Uncle Marv’s IT Business Podcast, Jerry Koutavas, President of ASCII, sits down to discuss how the organization continues to support MSPs in an ever-changing industry. Recorded at the Hyatt in

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00:11:36

Even Admins Can't Install: ThreatLocker (EP791)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/26

This episode provides valuable insights into real-world IT security challenges and solutions. Listeners will gain a deeper understanding of why strict security measures are necessary and how they can be implemented effectively. The stories shared by Uncle Marv offer practical lessons for IT professionals at all levels.The Principle of Least Privilege: Marv explains why giving users the minimum level of access necessary for their work is crucial for maintaining security. He shares examples of how

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00:27:24

Master Your Pitch: IT Nation's PitchIT 2025 (EP 790)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/21

Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space.Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure

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00:41:13

It's Not Always DNS: Solving Complex Network Issues...

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/20

This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues.Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift

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00:28:32

ASCII Edge 2025: Jesse Tuttle AKA Hackah Jak (EP 788)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/19

Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company.Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in

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01:01:04

Boost MSP Profits with Better Communication (EP 787)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/13

Why ListenThis episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP.Main TopicsUncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and

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00:15:00

Danny Jenkins: ThreatLocker's Iron Man on Innovation...

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/11

Why Listen?This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!ThreatLocker InsightsDanny highlights Insights as a personal project, emphasizing its ability to

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00:15:42

ThreatLocker: Mac Security with Slava Konstantinov...

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/11

Why Listen?This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.Main HighlightsIn this episode, Uncle Marv chats with

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00:41:55

MSP Marketing: Personal Branding with Lisa Shorr (EP...

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/08

Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands

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00:48:24

MSP Marketing Made Easy (EP 783)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/07

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients

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00:59:56

Reduce Security Costs with HacWare (EP 782)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/06

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on

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00:32:23

Transforming Your Money Mindset with Profit First (EP...

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/05

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome

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00:41:35

Meet Melissa Hockenberry: First Things First (EP 780)

Uncle Marv"s IT Business Podcast (Products, stories,... ·

2025/03/05

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the

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622 results

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