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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

01:17:43

Is SEO Being Rewritten? Yoast Principal SEO on AI...

The Edward Show ·

2025/06/18

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel content are evolving - Why bottom-of-funnel and brand-driven content are becoming king - What Google might look like in the next few years - Scaled content,

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06:29

Why Your Homepage Shouldn't Rank for Keywords (Old...

The Edward Show ·

2025/06/17

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust, and

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10:05

Top SEO Myths Busted: What Really Matters in 2025

The Edward Show ·

2025/06/16

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran or just trying to figure out if Google really cares about your sitemap, this episode’s for you. Featuring: - The myth that just won’t die: “SEO is dead”

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11:06

Why Google Is De-Indexing Your Pages (And Boosting...

The Edward Show ·

2025/06/15

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover: - The data behind Google's index purge - Why user-generated content (UGC) is being prioritized - The rise of short-form video in search rankings - What

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01:09:58

How to Grow an SEO Agency from $0 to 8 Figures (with...

The Edward Show ·

2025/06/14

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to build a scalable agency without getting stuck in client work - How to get your first clients with no money and no network - Using AI to improve agency

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16:33

Google De-Indexing Millions of Pages: What’s Happening?

The Edward Show ·

2025/06/13

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be changing - Whether this is connected to an upcoming Core Update - What you can do if your pages were de-indexed I’ll also share what other SEOs are seeing and

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09:29

LLMs.txt - What It Is and Do You Need One?

The Edward Show ·

2025/06/12

E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth adding? I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape. I also checked some of the biggest SEO and tech sites to see how they’re approaching it - and the results will surprise you. Topics covered: - What LLMs.txt actually does - How AI tools (like ChatGPT, Gemini, Claude, and Perplexity) use it -

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09:40

Why You're Not Ranking on Google: Top 3 SEO Mistakes...

The Edward Show ·

2025/06/11

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its marketing, and its links. You wouldn’t trust a doctor who tells you to do a dramatic lifestyle change or surgery based off a cursory inspection - and so you

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15:21

State of Search 2025: The 4 Most Eye-Opening SEO &...

The Edward Show ·

2025/06/10

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video - is shaping search results - Why most marketers ignore the most profitable keywords - and why that’s a mistake - The real numbers behind AI tools vs

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13:24

How to Choose the Right Domain Name for SEO (And...

The Edward Show ·

2025/06/09

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launching a new site or considering a domain change, this episode will help you make the right decision. ⭐️ Ep 703 - Crushing SEO as a Small Business with AI &

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12:43

The Great SEO Decoupling: Why Clicks Are Dropping...

The Edward Show ·

2025/06/08

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions - How AI Overviews impact search behavior - Why top-of-funnel, informational content is becoming less effective - How to focus on bottom-of-funnel,

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01:07:03

Crushing SEO as a Small Business with AI & Content...

The Edward Show ·

2025/06/07

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising. Topics covered in this episode include: - How to structure product and collection pages for SEO - Using AI

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14:32

How to Bury a $55M Lawsuit with SEO

The Edward Show ·

2025/06/06

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress search visibility of legal issues - The role of user-generated platforms in search rankings - How video

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17:23

AI Content Penalties Are Here - What Google Really Wants

The Edward Show ·

2025/06/05

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI

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08:15

The Google Business Profile SEO Hack No One’s Using

The Edward Show ·

2025/06/04

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use

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16:40

Google’s AI Crackdown: What It Means & How to Stay Safe

The Edward Show ·

2025/06/03

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and

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15:57

How to Do SEO for Healthcare: Local Rankings, Patient...

The Edward Show ·

2025/06/02

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with

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07:06

The SEO Hack to Boost Your Best Blog Posts

The Edward Show ·

2025/06/01

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will

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11:22

The Google API Leak: 3 Ranking Factors They Said...

The Edward Show ·

2025/05/31

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how

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08:46

The One SEO Fix Everyone Should Make Right Now

The Edward Show ·

2025/05/30

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content -

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934 results

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