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PODCAST

The Content Byte

Rachel Smith and Lynne Testoni

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

31:58

Why content writers and other freelancers need a...

The Content Byte ·

2021/05/02

While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including: What Google My Business is, how to access it and how to get the benefits of it How to set it up and what’s important to include, from service areas to products Why

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30:37

5 tricky content clients and how to handle them

The Content Byte ·

2021/04/26

The longer you freelance, the more likely you are to come across a tricky or challenging client. Clients who try to bargain you down. Who are so disorganised they throw out timelines on other projects. Or clients who just want to micro-manage everything down to the last detail. This week, we talk about our approaches to five typical 'tricky' clients and what works for us. The Negotiator The Novice The Control Freak The Boundary Pusher The Ghoster SPECIAL this week: For cut'n'paste scripts you

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24:39

How Pinterest can bring you new content clients

The Content Byte ·

2021/04/18

This week Rachel & Lynne are talking about something that has intrigued me for a while – Pinterest, the social media that you might not be aware of and how powerful it is with guest, Simone Pavils, a Pinterest specialist. About Simone Simone Pavils provides Pinterest and SEO services and strategy for business, to help them lighten the load and live more intentionally. She shows you how to create perfect, SEO-optimised Pinterest profiles and pins, and improve your Pinterest strategy so that you can

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32:50

7 Things you must have on your website

The Content Byte ·

2021/04/12

This week Rachel and Lynne are talking about your biggest marketing tool – your website! We are constantly surprised how many writers don’t have a website, or have one that misses crucial pieces of information. This week, website developer Jude Love from Love Communications talks all things websites and what creatives need to include. Her 7 tips on what to include are: A sales mindset – make every page a sales page. This means a clear definition of your audience/clientele, the problems you solve,

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28:15

The digital tools we love and use the most

The Content Byte ·

2021/03/28

Are you a freelance writer looking to save time, get inspiration and make use of some of the brilliant digital tools out there (if you only knew what the best ones were)? In this episode - a follow-up to our 10 Essential Writing Tips episode a few weeks before - details some great tools we use in our own writing work. Resources we talk about in this episode Hemingway App https://hemingwayapp.com/ ContentBot https://contentbot.ai/ Cheese Ipsum http://www.cheeseipsum.co.uk/ Otter Ai https://otter.ai/

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41:28

Rebekah Lambert on running a Facebook group (without...

The Content Byte ·

2021/03/21

A successful Facebook group can be a powerful thing - whether you're using it to create a community of like-minded people, to teach others, to gather feedback or to sell stuff. But how can you build a successful group, keep people talking - and stop it taking over your life in the process? In this episode, we chat with Freelance Jungle founder Rebekah Lambert, who knows a heck of a lot about FB groups and community management. Tune in to listen to us cover: Why you might want to start a FB group

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25:37

10 essential tips to make you a better writer

The Content Byte ·

2021/03/14

Does your writing need work? In this episode, we share ten essential tips for making your writing better - from making it more accessible, to ditching filler words, to how much time to spend on your opener and closing paragraphs, and much more.

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18:54

How to manage multiple projects and deadlines

The Content Byte ·

2021/03/07

As a freelancer, you're probably always juggling a few different projects, with some weeks busier than others. And if you don't have systems in place to track how you're going and meet your deadlines, things can get hairy, fast. In this episode, Lynne and I talk about the different ways we juggle our workload, the systems we've created to ensure deadlines are met, and how we assess whether we can fit another project in. Hope it gives you some new ideas!

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37:41

Moving from magazines to government content work,...

The Content Byte ·

2021/02/28

With the last year bringing so much uncertainty to the media industry, many journalists are choosing to parlay their skills into content roles in the public sector - and what's not to love? Job security, a regular paycheck and super make this an attractive proposition. But what do you need to know before you take the leap? Journo Nigel Bartlett, who's currently working as a content designer in a government role, joins us to share his tips on: - Updating your LinkedIn so you're attractive to

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27:02

No, I won't work for that! How to deal with...

The Content Byte ·

2021/02/22

Low-paying clients. We've all been there as freelancers - so how do you deal with it? In this episode, we cover several scenarios: What to do if you're offered work then told the rate is ridiculously low How to raise your rates with low-paying clients you already have How to weed out low-paying clients from the get-go, without wasting time How to educate clients about market rates. Tune in for the scripts we use with clients, how not to burn bridges (in case that client pops up somewhere else or

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36:40

The Easy Way to Network with guest Tory Archbold

The Content Byte ·

2021/02/14

This week, Rachel and Lynne talk all about how we can build up a powerful network with a special guest – Tory Archbold. Networking! Sometimes that is a word that drives fear into people’s hearts, but we think that Tory Archbold has a great take on it. She calls it connecting rather than networking and has developed some easy and introvert-friendly ways to connect with people – and help those connections to take your business to the next level. About Tory: Tory is an entrepreneur, CEO and business

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18:44

How to repurpose and reuse content

The Content Byte ·

2021/02/08

This week Lynne and Rachel share their tips and tricks on how to repurpose and reuse content, without plagiarising. We think writers are crazy if they don’t keep track of what they’ve written about and revisit those topics – but we're talking updated, fresh, completely new articles. Not a spit and polish and a re-sell on the old one. We talk about: Using fresh ways to tackle the same subjects How interviews with new experts can give you new angles on stories Using new research to update existing

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49:03

How journalists can reinvent themselves in this...

The Content Byte ·

2021/02/01

With the last year bringing so much uncertainty to the media industry, both Rachel and I have known a few former colleagues who have moved to onto other roles – and even whole new careers. However, it can be a tricky switch, so in this episode we're chatting to careers coach Jane Jackson about making that step. A bit about Jane: Jane is a Career Management Coach, LinkedIn Top Voice 2020, Founder of The Careers Academy membership portal, host of Your Career Podcast and author of Amazon best-seller

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25:42

How to build a community through newsletters with...

The Content Byte ·

2021/01/24

Newsletters are big bikkies right now - so how do you create one that people want to open week after week? In this episode, that’s a question we put to Sophie Hansen, creator of the Monday morning missive 5 Things To Be Cheerful About. Sophie shares the story of starting the newsletter, why she chose the format she did, and how she grew her audience. Plus, if you’re considering starting your own newsletter, you’ll get Sophie’s great tips and advice on how to do it and get that all-important

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20:08

What we learnt from 2020 - and what we'll do differently

The Content Byte ·

2021/01/17

Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk about what we have learnt during 2020 – and how it has made our work better. Last year took us out of our comfort zones, but it wasn't all bad. We each share our tips on what we are doing differently because of the pandemic.

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14:54

BONUS EPISODE: Our favourite tips from the year...

The Content Byte ·

2020/12/23

It's been a great year of stellar guests ... and in this bonus Christmas episode, we each share our top five tips and moments from the year that's been. Plus, find out the episodes in our back catalogue we really think are worth a listen. Merry Christmas!

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20:03

What DO editors want? We chat to editorial director...

The Content Byte ·

2020/12/06

It's no secret that media has been doing it very tough for several years now, with magazine closures and redundancies across the board. Add in a pandemic and it's been the year from hell for editors, staff and freelancers alike. So how has a magazine like delicious. just gone from strength to strength? And what do you do when you're editorial director of a travel brand like Escape during a time when no one's getting on a plane? We chat to Kerrie McCallum about all of the above and more, plus what

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39:52

Your guide to successful pitching, with journalist...

The Content Byte ·

2020/11/30

Pitching. It's something we all need to be doing as freelance writers if we want to ensure our pipeline of work is always full. And in today's episode, we welcome veteran journo and university lecturer John Burfitt to share his pitching system, ways to generate ideas, tips on following up and dealing with rejection, and much, much more. A must-listen if you want more pitching success and regular commissions landing in your in-box.

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26:08

How we balance freelancing and family

The Content Byte ·

2020/11/23

In this episode, we talk about our experiences freelancing and working around children - the childcare we've chosen and why, the government help we've tapped into and other interesting tips for freelancers who may be thinking about starting a family.

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45:05

Why freelancers should blog to get work (and what to...

The Content Byte ·

2020/11/16

Are you a freelancer with a website who struggles to blog regularly? This week, we have a longer episode for you that's packed with gold from digital marketer and trainer Brook McCarthy. Brook talks to us about why blogging is so essential, the mistakes writers make when blogging and topics we should be considering. Plus so much more. Grab the show notes at rachelslist.com.au

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