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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:37:02

A Deep Dive into the ANA's New Programmatic Report

The WARC Podcast ·

2023/12/19

WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest ANA Programmatic Report and providing recommendations for marketers on how to optimize their programmatic spend. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:20

The year in digital commerce

The WARC Podcast ·

2023/12/14

Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the impact it’s having on marketing structures, and what we’re seeing in social commerce. Listen to the other episodes mentioned here: Why brand building is essential to scaling up profitably on digital marketplaces, How retail media is disrupting marketing structures, and Retail media trends with Colin

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00:27:45

The year in creative effectiveness

The WARC Podcast ·

2023/12/13

Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?

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00:37:10

The year in media

The WARC Podcast ·

2023/12/12

Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24, ESOV, attention and creative effectiveness, New thinking in reach.

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00:27:02

The year in strategy

The WARC Podcast ·

2023/12/11

This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to banish generational marketing, and why the rise of niche communities are becoming a key opportunity for strategists. Listen to the other episodes mentioned here: WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy, The Future of Strategy and why marketers need a reality

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00:36:02

Sports sponsorship marketing: How to secure long-term...

The WARC Podcast ·

2023/12/07

This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:39

How marketers and agencies can get started with...

The WARC Podcast ·

2023/12/05

This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:54

Sorrell on the 2024 economy, China and AI

The WARC Podcast ·

2023/12/01

WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic outlook for both inbound and outbound brands, applications of the ‘AI Industrial Revolution’, and the impact on the agency remuneration model. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:33:07

APG Creative Strategy Awards: What the judges are...

The WARC Podcast ·

2023/11/28

This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campaigns from APG Creative Strategy Awards 2023.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:40:48

CMOs on 2024: Asahi's Grant McKenzie on the evolution...

The WARC Podcast ·

2023/11/23

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:07

CMOs on 2024: Mondelez's Jon Halvorson on the future...

The WARC Podcast ·

2023/11/22

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:43:21

CMOs on 2024: Ally's Andrea Brimmer breaks new ground...

The WARC Podcast ·

2023/11/21

In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:27:59

Three marketing trends for 2024

The WARC Podcast ·

2023/11/16

WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, generative AI’s evolution into content creation, and masculinity in crisis. Interested to learn more, click here to read the report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:15:08

3 in 15: Cultural advantage

The WARC Podcast ·

2023/11/14

WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers need to move beyond a “just enough” understanding of their consumers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:34:22

Why APAC needs to play catchup in ensuring media quality

The WARC Podcast ·

2023/11/09

This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify. Stay up-to-date with the latest marketing and advertising news with our free daily

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00:32:00

Insights from the WARC Awards – brave brands

The WARC Podcast ·

2023/11/07

The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:23:02

How Mars built a culture of creative effectiveness

The WARC Podcast ·

2023/11/02

This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:30:58

Insights from the WARC Awards – using data to spark...

The WARC Podcast ·

2023/10/31

The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the brands that have used data to spark creativity, which has subsequently generated results for their business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:12

Learnings from SXSW Sydney – investing in creativity

The WARC Podcast ·

2023/10/26

WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams? In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor,

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00:27:00

Insights from the WARC Awards – product solutions to...

The WARC Podcast ·

2023/10/24

The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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410 results

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