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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:23:04

5 Key Elements for an Evergreen Sales Funnel (so you...

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/06/30

My online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels. I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content. I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course

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00:12:06

5 Simple Ways to Find Students for your Online Course...

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/02/05

Need more students for your online course? I bet you do. In this podcast episode, I walk you through 5 simple ways to find students for your online course (without huge ad spends). To fill up your funnel, you need traffic strategies in place in your business. Basically, this means you need eyeballs on your lead magnets such as a webinar, 5-day challenge, bootcamp, or whatever you’re doing to take your online course prospect on a buyer’s journey from the awareness stage, to the consideration stage

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00:06:01

4 Best Practices for an Actionable Quiz (for your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/01/29

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves. What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different. This is what we call personalized marketing. In this podcast episode, I cover 4 best practices to consider when creating an actionable,

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00:36:54

2020 Pinterest Tips and Trends With Alisa Meredith,...

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/01/22

In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about 2020 Pinterest tips and trends. Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest? Interested in learning about Tailwind and how it can help expand your reach? Specifically, we discuss: The difference between YouTube and Pinterest and why to consider

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00:15:27

How to Hire a Facebook Ad Consultant

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/01/15

Hiring someone to help you with your Facebook ads can be scary. After all, you’re spending your hard-earned money on the ads in addition to their consulting fee. You want to make sure they know what they’re doing so you get a return on your investment. In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant. Follow Destini on social media: ➡️Instagram: https://www.instagram.com/destinicopp/ ➡️LinkedIn:

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00:09:57

Is Your Online Course Business Ready for Facebook and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2020/01/08

Social media is a pay to play market. Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow. The fact is you need a predictable and reliable system for getting leads for your online business. Leads are people who are your perfect students and ones that you can help with your online course or membership program. Think about it this way….if people don’t even know you exist, how would they know that you can

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00:15:37

The No Stress Way to Plan a Years’ Worth of Content...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/12/09

It’s that time of year. It’s time to put together your content and promotional calendar for the upcoming year. This year, I put together my yearly content plan and promotional calendar in less than an hour and I want to share my super simple process with you! Links mentioned in this episode: ✅ Free Content Planning System (aka Google Sheet) go here: https://bit.ly/onehourcontent ✅ The No Stress Way to Plan a Years' Worth of Content (in less than an hour): https://destinicopp.com/blog/content Follow

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00:18:22

Behind the Scenes of a High Converting Sales Funnel

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/11/15

Your online course sales funnel is not a one size fits all. And there are many different types of sales funnels you can use to sell your online course. I have a sales funnel that runs on automation in my business. This allows me to sell my Facebook and Instagram ads consulting service on autopilot. This is in addition to any live launches that I run during the year for my online course and consulting program (still a sales funnel) and other sales funnels that I run during various promotions to keep

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00:11:09

How to Explode your Website Traffic Using Tailwind...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/10/23

Is anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week. When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber. In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising. Retargeting ads are posts that are served to

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00:19:45

How Speaking Can Add an Income Stream (and help you...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/10/16

Have you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time! Ashley Kirkwood is a dynamic speaker, trademark lawyer, and on-air legal expert for a Chicago daytime show. Her law firm, Mobile General Counsel helps entrepreneurs to trademark their brands and protect their business assets with contracts! On the business side, she helps

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00:32:14

5 Proven Time Saving Hacks to Implement Today

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/10/09

There’s never enough time… What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time. Allison Marshall has been a full-time entrepreneur for over 10 years, and she is OBSESSED with helping other online business owners profit more while working LESS through actionable planning, productivity and mindset strategy. She's an introvert turned

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00:40:38

5 Email Marketing "Rules" to Experiment Breaking

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/10/02

You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience. In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can

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00:20:32

Moving Beyond a Scarcity Mindset (in your online...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/09/25

As humans, we’re hard wired to prepare for the worst or believe that there might not be enough out there to survive. We might be afraid to invest in our online course business because we aren’t sure it will come back to us or we don’t charge enough for what we offer because we think people won’t pay for it. In this episode, I chat with Linda Perry, a lawyer turned mindset coach, copywriter and course creator. Linda’s career hasn’t followed the typical track. She’s spent time in prisons and

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00:17:42

How to Host a Rockstar Course Beta

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/09/18

In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches. In this episode we discuss: Why should a course creator do a beta test? How

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00:28:54

The Secret to Profiting with a Small Email List

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/09/11

Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates? But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right). In this episode, I’m joined by Rob and Kennedy who are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis,

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00:28:53

5 Easy Tips to Improve your Copy (even if you hate...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/09/04

In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice

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00:21:37

7 Tasks a Course Creator Should Outsource to a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/08/28

In this episode, I chat with Danielle Cuomo who is the founder of the firm Virtual Assist USA. Danielle has used her MBA background to have a different vision for the company and her large team. She saw the benefit to business owners for having instant access to 100s of different skill sets, instant productivity and cost-savings. Her firm is currently the largest US-based virtual assistant team in the United States. Feeling overwhelmed? Tasks falling through the cracks? Know that you could really

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00:37:06

How to Promote your Online Business Using LinkedIn

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/08/21

In this episode, I'm joined by Donna Serdula who is an expert on LinkedIn profile optimization and author of the book LinkedIn Profile Optimization FOR DUMMIES. She's proven that a strong LinkedIn profile is the key to performing well on LinkedIn. Specifically, we discuss: 1. Four steps you can take today to improve your LinkedIn profile. 2. How you can use LinkedIn to promote your online business, personal brand, and get clients to reach out to YOU! 3. How often you should update your LinkedIn

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00:27:25

5 Tips to Create a Website that Converts

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/08/14

In this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients! Specifically, we discuss: 1. What five things your website needs to sell itself 2. Best practices for converting website design 3. The most powerful thing you can have on your home page 4. How you know if your website is converting or if it needs an overhaul Links mentioned in this episode:

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00:27:49

3 Mindset Shifts to Make Before Your Next Launch

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/08/07

In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses. As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order

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266 results

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