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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

42:13

#027 - Tools of Titans Takeaways - 14 tips from Tim...

Ambitious Lifestyle Business podcast ·

2017/06/14

John and Jason have been devouring the 700+ pages of Tim Ferriss' epic MONSTER of a book "Tools of Titans" over the last few months, and have managed to fit no less than 14 of their key takeaways into a 40 minute podcast. From "keeping it simple" to intermittent fasting, "copywriting your flaws" to knowing what to say NO to - the hardest part was whittling literally hundreds of gems that we COULD have used down to just 14! For those not familiar with Tim Ferriss or Tools of Titans, Tim's the author

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22:09

#026 - Deadlines, Deadlines...

Ambitious Lifestyle Business podcast ·

2017/06/01

We're working to rather a tight deadline at the moment, with John's new book "Big Ideas for Small Businesses" coming out on the 21st June. With that very deadline much in mind for the whole team at the moment, it's only natural that this week we talk about deadlines - how to set ambitious, yet realistic ones, as well as the effect that a good deadline can have on your own business, and how they can be deadly when deployed in your marketing. For links to everything we talk about, including the video

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29:48

BIPC E25 - Don't p*ss on my Crocs

Ambitious Lifestyle Business podcast ·

2017/05/25

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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27:53

#024 - Gary Vaynerchuk, Ryan Deiss, and a jar of pesto.

Ambitious Lifestyle Business podcast ·

2017/05/09

Find out what happens when John spends a few days in the company of Ryan Deiss and Gary Vaynerchuk. As well as the main lessons that John picked up from Ryan and Gary Vee, he also has a rant about trying to buy a jar of pesto, and a very important lesson about margins. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode

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29:15

#023 - Marketing to Schools, launching a restaurant,...

Ambitious Lifestyle Business podcast ·

2017/05/03

In this week's show Helen asks "What's the most effective form of marketing to reach my target audience which are schools and businesses looking to increase staff skills? I provide training to businesses and schools on supporting mental health and improving 'soft' people skills" Kane asks "I'm the general manager of a new restaurant in Blackpool, and want to make sure my launch is as successful as possible - how can I make the most of the launch?" John tells us how a school residential trip for his

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35:57

#022 - What do you need?

Ambitious Lifestyle Business podcast ·

2017/04/26

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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45:48

#021 - Holiday Lessons

Ambitious Lifestyle Business podcast ·

2017/04/19

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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56:14

#020 - Juggling Business and Parenting

Ambitious Lifestyle Business podcast ·

2017/04/12

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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56:05

#019 - Goals, vision, and making sh*t happen

Ambitious Lifestyle Business podcast ·

2017/04/05

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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56:14

#018 - Affiliates and Referrals

Ambitious Lifestyle Business podcast ·

2017/03/29

For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other

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56:14

#017 - Networking

Ambitious Lifestyle Business podcast ·

2017/03/22

"Your network equals your net worth" A cliche, for sure. But like many cliches, there's some truth to be had there - and that's been our experience of networking. There's no instant return, but the more quality we add to our network, the more success we've encountered. For this episode, we've roped in our very first guest. We were adamant from the start that we didn't want the Big Idea Podcast to be an endless procession of guests, leaving us asking the same banal, generic questions each week, but

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40:54

#016 - Newsletters

Ambitious Lifestyle Business podcast ·

2017/03/15

It's not your customers job to remember to do business with you - it's your job to remind them. And there's no better way to do that than to send them a printed newsletter in the post. In this week's episode, we'll show you exactly how to do that, as well as the mistakes and pitfalls to avoid when sending a printed newsletter. We also walk you through a selection of newsletters that we've either sent or received ourselves to give you some ideas about how you could implement a newsletter into your

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26:58

#015 - Peter Jones was WRONG - Designing a Lifestyle...

Ambitious Lifestyle Business podcast ·

2017/03/08

All businesses dictate your lifestyle, it's up to you to design it. In this episode, John has a bit of a rant about Peter Jones from Dragons Den fame, and doesn't even mention his stupid stripy socks once (though the pinstripe suits get a bit of a bashing!) We show you that if your small business isn't currently giving you the lifestyle you want, that: 1. That's YOUR fault. 2. You CAN change things. 3. We can HELP. We look at what a lifestyle business actually is, and why it certainly doesn't mean

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33:35

#014 - Do you want fries with that?

Ambitious Lifestyle Business podcast ·

2017/03/01

Grab the popcorn, and put your phone onto "silent" - we're off to the cinema! Well, actually, John and Jason have been to the cinema, and are back with their take on one of Hollywood's latest blockbusters. No, they haven't been watching 50 shades of Grey. No, they haven't given up talking about Marketing and small businesses, to go into film reviews. What they have done is taken some of the greatest lessons that YOU as a small business owner can take away from "The Founder", a movie all about the

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39:10

#013 - I should be so LUCKY - the myth of "luck" in...

Ambitious Lifestyle Business podcast ·

2017/02/22

In today's episode we expose the myth of "luck", and show you how "luck happens" - good and bad. We ban Rob from attending any future Plymouth Argyle matches, and demonstrate correlation versus causality using a pasty. We'll also show you to win raffles, and buy your house cheaper. We'll look at how everything is YOUR fault, and cure you of "excuseitis" once and for all. We hear about people who lost a million dollars, were born without arms and legs, and who were given a terminal cancer diagnosis

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46:04

#012 - Bloody Staff! - Finding them, Hiring them,...

Ambitious Lifestyle Business podcast ·

2017/02/15

Hiring your first member of staff is the leverage you need to stop owning a job, and start owning a business. In this episode, we'll dive into how to recruit good members of staff (tip: you won't find them at the Jobcentre!), how to go through the recruitment process effectively so that you weed out the crap, leaving yourself with the best of the best. What do you do once you've got a good member of staff? We look at how to actually KEEP them, and perhaps surprisingly, "pay them more money" doesn't

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38:41

#011 - Am I In The Right Business?

Ambitious Lifestyle Business podcast ·

2017/02/08

Ever wondered if the grass is greener on the other side? Not sure if you're in the right business for you? If so, then you're not alone - many small business owners don't actually choose their business - it chooses them! Many inherit a family business, or work with a partner or loved on who then leaves / dies. Others leave the "security" of a day job (often by being made redundant), only to start up as a self employed version of what they did to get a paycheck. In this episode we'll dive into why

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53:42

#010 - Telling Fear to F*** Off...

Ambitious Lifestyle Business podcast ·

2017/02/01

What are you afraid of? What keeps you awake at night? Public speaking? Picking up the phone? Closing a sale? Hiring staff? Firing staff? Doing the accounts? Dealing with technology? Running out of money? Clowns? Whatever it is, we've got a tactic to help you conquer your fears. It involves a hula hoop, eating beans on toast, and jumping out of an aeroplane at 15,000 feet. (thankfully WITH a parachute!) But if the thought of skydiving gets you trembling with fear, then we've got quite a few more

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48:16

#009 - Dissection of a Marketing Campaign

Ambitious Lifestyle Business podcast ·

2017/01/25

This week Jason is relegated to the subs bench, and instead John is joined by Rob Rowe, who works within the team here at Big Idea Media, looking after the marketing for our sports betting brands. Rob's a really switched on marketeer, with a strong passion for writing copy, and putting big sales campaigns together. He's worked for the likes of Skybet, NetBet, and Agora Publishing, so we're very pleased to have him as part of the Big Idea family. In this episode, John and Rob dissect a recent

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31:55

#008 - Multiple Streams of Income

Ambitious Lifestyle Business podcast ·

2017/01/18

Ah, "Multiple Streams of Income", the battle-cry of every MLM spammer since the early 2000's - but don't worry, we're not here to sell you a "lifestyle business" that will "change your life" by persuading you to sell stuff no-one wants to your friends and family, becoming a social pariah in the process. Nope, we're here to show you how Multiple Streams of Income works in the REAL world - how we've applied it to our businesses, and our investments. You'll hear how a profitable £300k a year businesses

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247 results

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