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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

22:26

Why Mid-Market Companies Are Betting Big on ABM in 2025

Marketing School - Digital Marketing and Online... ·

2025/01/08

In episode #2896, Eric Siu and Neil Patel discuss the intricacies of account-based marketing (ABM), the importance of relatability in marketing, the competitive landscape in SaaS and the evolving dynamics of AI in marketing.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Understanding Account-Based Marketing (03:08) Challenges in B2B Marketing and Customer

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22:42

How Chloe Shih Gained 300K IG Followers in a Week

Marketing School - Digital Marketing and Online... ·

2025/01/07

In episode #2896, Eric Siu and Neil Patel discuss the rapid growth of Chloe Shih's Instagram following, the role of immigration in shaping America's workforce, particularly in tech, and insights on social media management and data-driven approaches. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Chloe Shih's Rapid Instagram Growth (02:54) The Impact of

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26:43

Neil Patel & Eric Siu's Holiday Productivity Tips

Marketing School - Digital Marketing and Online... ·

2025/01/06

In episode #2895, Eric Siu and Neil Patel discuss their holiday experiences, the current state of affiliate marketing, tax strategies and lifestyle choices, and missed marketing opportunities for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Holiday Reflections and Productivity (06:00) The State of Affiliate Marketing (10:03) Tax Strategies and

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16:51

Nvidia CEO's urinal story, and Why people hate course...

Marketing School - Digital Marketing and Online... ·

2025/01/02

In episode #2894, Eric Siu and Neil Patel discuss the humorous yet insightful story about Nvidia's CEO, Jensen Huan, the world of course creators, reflections on the pitfalls of fame, and the importance of authenticity in entrepreneurship. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Urinal CEO: A Story of Intensity (04:11) The Reality of Course

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20:24

How This Podcast Makes $18M a Year

Marketing School - Digital Marketing and Online... ·

2025/01/01

In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's advertising strategies, Google's ranking algorithms, the significance of product quality, and the benefits of using Instagram's trial reels for content creation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil

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18:52

The Reason Why $14.6B Klarna Stopped Hiring

Marketing School - Digital Marketing and Online... ·

2024/12/31

In episode #2892, Eric Siu and Neil Patel discuss employment due to AI, the future of TikTok amidst regulatory challenges, and the best SEO tactics for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Impact of AI on Employment (02:50) The Future of TikTok in the U.S. (06:02) SEO Tactics for 2025 (08:49) Global SEO and AI Integration (12:13) Growth

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22:33

The new way of doing YouTube, The average ROI per...

Marketing School - Digital Marketing and Online... ·

2024/12/30

In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the workplace, and reflections on the balance between technology and personal touch in various industries. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of

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19:40

The BEST Ways to Learn Marketing in 2025

Marketing School - Digital Marketing and Online... ·

2024/12/24

In episode #2890, Eric Siu and Neil Patel discuss effective strategies for learning marketing in 2025. From surprising industry shifts to the power of innovation, they share insights that could redefine how you think about growth and strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Learning Marketing in 2025 (05:06) The State of Marketing

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17:37

Answering Year-End Questions Worth Asking

Marketing School - Digital Marketing and Online... ·

2024/12/23

In episode #2889, Eric Siu and Neil Patel discuss key reflections for the end of the year, focusing on business improvement ideas, the importance of hiring high-quality talent, and the need to identify and eliminate ineffective practices within the organization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) End of Year Reflections and Business Improvement

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17:37

Our 2025 Marketing, Wrapped

Marketing School - Digital Marketing and Online... ·

2024/12/19

In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as mergers and acquisitions (M&A) and the future of search engines as AI continues to evolve. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) 2025 Marketing Wrapped:

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20:01

Did the Hawk Tuah Girl Really Steal $50M?

Marketing School - Digital Marketing and Online... ·

2024/12/18

In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube shorts creators, the competitive dynamics surrounding OpenAI, and the potential fate of TikTok amidst regulatory scrutiny.Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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5:01

The Genius Behind Zara’s Billion-Dollar Business Model

Marketing School - Digital Marketing and Online... ·

2024/12/17

In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrepreneurs from starting new ventures. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Genius of Zara's Business Model (02:55) Lessons from Zara's Founder and

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10:33

Don't Ignore These Top Marketing Channels

Marketing School - Digital Marketing and Online... ·

2024/12/16

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Top Marketing Channels Explored (04:53) The

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4:56

The Best Marketing Tools for 2025

Marketing School - Digital Marketing and Online... ·

2024/12/12

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Tools for 2025 (02:21) The Importance of Patience in

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5:22

Our Biggest Marketing Wins in 2024

Marketing School - Digital Marketing and Online... ·

2024/12/11

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Marketing Wins

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5:10

In-House Creators Get Paid $200k To Make TikToks

Marketing School - Digital Marketing and Online... ·

2024/12/10

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of In-House

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6:23

How Monthly Webinars Transformed Our Business

Marketing School - Digital Marketing and Online... ·

2024/12/09

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Power of Webinars (03:07) Optimizing Webinar Attendance and Engagement (05:44) The Importance of Targeted Topics in Webinars (06:00) That’s it for today! Don’t

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53:35

How to Make Your Agency Profitable in 2025

Marketing School - Digital Marketing and Online... ·

2024/12/07

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW

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5:46

How SEO performs against LLM (Large Language Models)

Marketing School - Digital Marketing and Online... ·

2024/12/06

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00)

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6:09

Why Toyota, Walmart, and Target Are Cutting DEI

Marketing School - Digital Marketing and Online... ·

2024/12/05

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the importance of meritocracy in hiring and the need for cultural fit within organizations. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Shift in DEI

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